National Children's Museum’s Post

Eye-tracking research helps Indianapolis museum steer guests in the right direction "Prominent signage is key when navigating a new space. This is especially true when the majority of a location’s visitors are parents or guardians who are attempting to guide themselves while caring for young children. In partnership with the University of Southern Indiana, the Children’s Museum of Indianapolis used eye-tracking to determine how effective their wayfinding signage truly was for first-time guests." Read more https://lnkd.in/gj_H_nAX #QuirksMR #MRX #insights

If you're looking to better understand enhance your museum's visitor experience to boost attendance, hear about the Omaha Children's Museum's approach using data they received by participating in the Annual Survey of Museum-Goers: 🗨️ "I would strongly advocate for more museums to participate in this annual survey. At a reasonable cost to participate, the benefits received far outweigh the costs. Having participated in back-to-back years, the value of the investment has more than doubled for our team." – Lindy J. Hoyer, Executive Director, Omaha Children's Museum Find more testimonials from participants in the Annual Survey: https://lnkd.in/ecMk6QiQ Learn more and enroll by February 28, before rates increase: https://lnkd.in/guSQCJjT

This from the Museum of Contempory Work. One of the questions we ponder and also one of the attractions of the Guild. Do you work for money? Do you work for passion? Perhaps we can turn our gaze to the Guild … Do you Guild to think or do you Guild to do? Do you Guild to go deep on the now or deep on the future? Do you Guild to learn or do do you Guild to connect? Should we judge the success of our Guild by the crowds we attract or the outputs we produce? Contemplate and let simmer. Grey Swan Guild

There are so few opportunities to bring colleagues from across sectors together who are solely focused on Visitor Experience.... and this one is FREE & Led exclusively by colleagues from in-sector who volunteer their time. It's been a joy to work on this alongside Carlton, Meghan, Rich and Elena H. We're assembling a great line up of speakers (Maybe you want to throw your hat in the ring) for what is set to be an unmissable day of networking, learning and ideas sharing. ***FIVE steps and you'll be able to experience the power of a nearly decade old community of Visitor Experience professionals coming together: *** (1) If you haven't - join the forum (our Linked in Page - Visitor Experience Forum (VE-Forum) & Search for a 'Group' (1000 members) under the same name. (2) Get a free ticket, spaces are limited: https://lnkd.in/etpDiqkG (3) Check out the website: https://lnkd.in/e3GBx6UF (4) If you've a great story or talk idea to share on 'the future of visitor experience' - use the website to register your proposal. (5) Keep checking back on the group and our website for exciting announcements including an EPIC event sponsor AND for the programme of talks.

The cyber security conversation won't be going away anytime soon. We've developed a workshop for business leaders to strengthen their knowledge of what good looks like in overseeing their IT functions.

NYC World Trade Center Visit Depending on your age, you probably have memories of where you were and what you were doing on the morning of 9/11/2001. However, those memories, as is only natural, have probably faded, unless maybe you were actually there that day. I had an opportunity to visit the 9/11 museum last weekend in NYC. And my memoires had in fact faded.  The museum resurrected those memories and all that that event entailed: how individuals responded – whether first responders, people in the buildings, the passengers and crew who made sure flight 93 did not reach its target – the physical destruction and deaths, and so much more. It was so powerful. It is a remarkable remembrance of a terrible time and loss, and a testament to what can be the best (and worst) aspects of humankind. And sadly, the world continues to suffer from some of the worst nature of humankind. However, I strongly encourage everyone who has the opportunity to visit the 9/11 museum, but have not yet done so, to make the visit. Whether you have memories of that day or not. It is well worth it. https://lnkd.in/ef6qWmGA https://lnkd.in/ehYQx_yr (Scroll down for video - a short video w images and voices of the day) https://lnkd.in/euw2fJzN (History Channel reviews the days chronology and events)

Have you set up your metrics tracking spreadsheet yet? Tracking your museum's metrics is a good communications habit to set up for your museum. You should record the metrics on the same day each week, I recommend Mondays. Set up a shared document and have each team member fill in the part that they are responsible for. Review the results during your weekly meeting. If you don't have metric tracking habits set up yet, begin with a simple spreadsheet. 📊 Track your visitor numbers, social media metrics, media stories, email subscriptions, museum memberships, gift shop revenue, etc. #museum #museums #prpro #zoos #communications #lovemymuseum #womeninpr

With August in full swing, many museums across the UK are in one of their busiest periods of the year. School holidays are often a good test of museums' provision for children, young people and families - and sometimes highlights areas that could be improved. If you'd like to dive a bit deeper into your offer for family audiences, why not try our Kids in Museums Manifesto self-assessment tool? This practical tool supports you to do a light touch self-audit of how well your site meets the Kids in Museums Manifesto. The Kids in Museums Manifesto is a set of guidelines based on feedback from children, young people and families about their experiences of visiting museums. Embedding the Manifesto can help museums make improvements to their offer for these audiences. Find out more about the self-assessment tool ➡️

Have you set up your metrics tracking spreadsheet yet? Tracking your museum's metrics is a good communications habit to set up for your museum. You should record the metrics on the same day each week, I recommend Mondays. Set up a shared document and have each team member fill in the part that they are responsible for. Review the results during your weekly meeting. If you don't have metric tracking habits set up yet, begin with a simple spreadsheet. 📊 Track your visitor numbers, social media metrics, media stories, email subscriptions, museum memberships, gift shop revenue, etc. #museum #museums #prpro #zoos #communications #lovemymuseum #womeninpr

Our $1 million investment in the museum community sparked a lot of change in 2023, including updates to help you better navigate and find resources that matter most to you and form deeper connections in the museum field! Here's some of what's changed in 2023: 📚 The new AAM Resource Library: We launched a redesigned library of thousands of resources, with new functions to help you find the guides, articles, and tools you need and the inspiration you want. We published 184 new resources, blog posts, and articles this year, powered by the thought leadership of museum professionals like you. 🌐 Museum Junction Upgrade: The vibrant online hub of more than 60,000 museum professionals got a major facelift, with a more interactive experience, easy-to-navigate feed, and over a dozen new peer communities to find the discussions that matter most to you. 🚀 Future of Museums Summit: We hosted this inaugural, virtual summit in November focusing on professional development and key issues for museums to face the future, like rapid digital evolutions and repatriation practices. Learn more about these changes and what's to come, or share your feedback here: https://lnkd.in/eSbXi5qP