You read it here first: Full year data shows that in 2023, tumbling plant-based beverage consumption left imitators with a smaller market share compared to fluid #milk than a year earlier. So could we please cut the talk about "rising alternatives"? People prefer what's #real. Read our latest Dairy Defined.
Jack Meyer
5mo
Imagine if it was properly labeled as what it is, "nut juice".
Dave Crass
5mo
Milk is from a cow. Milk wins.
The picture on the poster is deceiving though. Lactaid is lactose-reduced. It is not plant-based.
Rhett Flanders
5mo
Plant based beverages are a fad. Like most fads, they will run their course and maybe occupy a small niche going forward.
Jeff Poehls, MBA
5mo
Whole milk for the victory!
Tim White
5mo
Good news…. Informative….I look forward to seeing this news in marketplace!
Who does love products with the Real Seal?
Rich Marston
5mo
Real milk for the win!
Keynote Speaker & Bestselling Author Inspiring Audiences That Happiness Is A Choice
5moIt’s been a dozen years since I worked in the milk industry and know exactly why this is happening. More than half of cow milk is used as an additive or ingredient, not as a beverage. Plant-based bevs are primarily consumed as beverages, thus more susceptible to new beverage alternatives, none of which get poured on cereal, in coffee or mashed potatoes.