National Urban League’s Post

DVA is not associated with this job post. SaaS Product Marketing Manager, EMEA https://lnkd.in/g7eXqycU What You Will Do: Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends. Collaborate with product management to understand product features, benefits, and unique selling points. Craft compelling product messaging and positioning that resonates with target audiences. Create differentiated value propositions and communicate the value of our products effectively. Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process. Collaborate with design and content teams to ensure consistency in branding and messaging... #jobseeker #jobsearch #jobs #job #jobseekers #hiring #jobsearching #recruitment #jobhunt #career #jobvacancy #jobinterview #employment #loker #nowhiring #jobboard #jobopportunity #recruiting #jobopening #resume #jobshiring #careers #work #interview #hiringnow #jobfair #recruiter #jobhunting #vacancy #jobseeking

I recently helped a VP of Marketing develop the job description for their team's first product marketing hire. What they got right from the start: * Level: It's a Director position * Salary: It's on the job description * Plan: The flow from recruiting to offer is baked * Value: They know the value of product marketing What I asked them to consider as they wrote the role: > Strategic Alignment and Role Clarity: * What are our primary objectives (OKRs), and how does a founding product marketer contribute to these goals? * Given our current product stage and market position, what specific duties will this role be responsible for vs. contributing to? > Skills and Experience Requirements: * Given the strategic significance of this role, which mix of skills (strategic, tactical, analytical) is crucial for success? * How critical is prior experience in specific areas (B2B vs. B2C, industry, target audience) for this role? > Cultural and Team Dynamics: * What are our company's core values, and how should these be reflected in a candidate's attributes and behaviors? * How will the founding product marketer interact with existing teams, and what are critical interpersonal skills? > Market Understanding and Customer-Centricity: * How vital is a deep understanding of the market and customers for this role, and what are our expectations regarding the ability to conduct and utilize market research? * What is the expectation of involvement in customer engagement and feedback for this position? Community building? > Leadership and Growth Potential: * As a member of the founding team, what leadership and team-building potential do we expect in the long term? * How is this role expected to evolve as the company grows, and what career pathways should we emphasize in the job description? > Success Metrics and Performance Expectations: * What key performance indicators (KPIs) and metrics will define success for this role in the short and long term? * How do we balance the need for immediate tactical results with the strategic development of the product marketing function? > Flexibility and Evolution of the Role: * How adaptable does this role need to be in terms of changing responsibilities and focus areas? * How can we highlight the potential for role evolution in the job description to attract adaptable and growth-oriented candidates? When preparing to hire a founding product marketer, several key considerations must be addressed before publishing the job description. By outlining these elements, you will attract the right candidate and set them up for success. #ProductMarketing #Hiring #Recruiting

Good opportunity

Are you struggling to hire Product Marketing Managers for your team? 👀 Product Marketing is still a relatively new/misunderstood role within a business, so working with specialist recruiters who understand the nuances and requirements of the Product Marketing domain, and who can identify candidates with the specific skills, experience, as well as industry knowledge needed to excel in this role, should make the search a lot easier! Check out the testimonials below from two of my more recent searches ⬇️ #Productmarketing #hiring #PMM

Tip 3 Of 3 For Recruiting Top Global Product Marketing Talent Tip #3: Find the Right-Fit for the Specific Role Product marketing is a broad discipline. Depending on the product, portfolio and company needs, a product marketer may need to focus almost exclusively on launching new products… or out-marketing the industry-leading competitor… or advocating for customer needs … What’s important is to find a candidate with strong product marketing traits, but also someone suited to the specific role. I once had two great candidates for the same product marketing manager role – one with a portfolio playing catch-up to the industry’s technology leader. One candidate came from financial services and could work within the industry. But the second candidate came from a technology start-up. I hired the second candidate, but referred the first to another team where her skills would be better utilized (never waste great talent!). As a final thought, smart recruiting also means explaining the open role’s importance to the greater team and company overall. I always want my product marketers to feel like they won the job lottery by joining my team. Then my job is to carry through that experience once the new product marketer is onboarded. Read here for more: https://lnkd.in/gCEXkSud #productmarketing #productmarketingteam #productmarketer

DVA is not associated with this job posting Sr. Product Marketing Manager Remote, USA https://lnkd.in/gs-Hs74X Position Summary: Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager for the Skilled Nursing Facility (SNF) segment is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the go-to-market strategy for a portfolio of SaaS solutions. With an expert understanding of buying audiences and their needs, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who transfers knowledge about the SNF market, buyers and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results. As a Sr. Product Marketing professional, you understand our market and buyers, including how they make their buying decisions. You have the critical ability to grasp and translate product capabilities into business benefits to develop and lead product launch and marketing programs that increase awareness and drive demand. You are obsessed with tracking performance and have the data to prove what’s working and what is not. You back up strategic insights with evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. #business #entrepreneurship #leadership #strategy #innovation #growth #success #management #marketing #sales #finance #productivity #networking #professionaldevelopment #career #teamwork #startup #smallbusiness #digitalmarketing #branding #customerexperience #technology #economy #investing #consulting #entrepreneurmindset #leadershipdevelopment #businessowner #worklifebalance #corporateculture

DVA is not associated with this job post. Director of Product Marketing - USA https://lnkd.in/eYCZ2krf WHAT YOU WILL DO IN THIS ROLE: Actively lead the Go-to-Market (GTM) strategy for our diverse DX product suite, including hands-on involvement in strategy formulation and laser focus on execution. Directly manage a dynamic team of Product Marketers, fostering a culture of engagement and precise, effective messaging. Oversee and participate in the development of marketing strategies and campaigns, ensuring they align with business objectives and market trends. Lead by example, actively engaging in day-to-day marketing activities and decision-making processes. Coordinate closely with teams across Product Management, Demand Generation, Sales and Field Marketing to ensure alignment and efficiency in product launch activities and providing direct, strategic input and ensuring seamless implementation of GTM plans. Establish and maintain influential relationships with industry analysts, ensuring our products are accurately and favorably represented. Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive, timely and adaptable approach. Creatively design and implement GTM themes and strategies, bringing a experiential approach to campaign development and execution. Personally review and approve major marketing campaigns and initiatives, ensuring alignment with the overall business strategy. Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive and adaptable approach. Oversee the creation and execution of marketing and sales enablement materials, prioritizing clarity and impact in messaging. Actively involve yourself in pricing and packaging decisions alongside Product Management, bringing a hands-on perspective to strategy development. Foster a culture of continuous improvement, encouraging the team to bring forward innovative ideas and solutions. Actively participate in industry events and conferences, representing the company and gathering insights for strategy development. Lead and contribute directly to cross-functional projects, emphasizing practical problem-solving and goal attainment. Manage the budget for the DX Product Marketing department with a detail-oriented approach. M&A: active participation in due diligence and integration efforts. #employeeexperience #people #culture #hiring #talent #skills #passion #leadership #hr #humanresources #team #strategy #hrstrategy #business #team #careers #employment #jobs #hiring #job #jobsearch #recruitment #career #work #careers #recruiting #nowhiring #resume #jobhunt #business #jobseekers #jobopening #jobseeker #hiringnow #interview #jobsearching #vacancy #cfbr #education #jobinterview #jobopportunity #employmentopportunities

Opportunity

Reposting this in hopes to get more visibility. I hear the job market is tough out there - but I’m finding, so is recruiting! I'm hopeful that someone will see this post and pass it around and there will be more people interested in this Product Marketing role. It appears that the Product Marketing role is a fairly new role within the marketing department. Oddly, there have been very few resumes submitted. Of course, there has to be a reason for that. Maybe people are not seeing the posting, which I'm hoping by reposting and encouraging to share will help get this in front of more people looking for a product marketing role. The reason I’m making this assumption of product marketing being a fairly new role within marketing is due to the resumes that are coming in. They either… >have nothing to do with marketing - ok, I get that people switch careers, but, add a cover letter to let the recruiter know and maybe a bit about why you want to step into a marketing career. >have a background in product development but no marketing - I can see the correlation, but this is not a product development role, nor is it a product management role. This is a product marketing role with a lot of writing, storytelling, positioning, messaging, market research, developing marketing campaigns.... >have zero product marketing experience - again, I think a digital campaign manager could make a good fit, but, it seems that those resumes are getting lost in the shuffle because there is nothing on the resume that matches the job description. A cover letter could also help with this switch from running paid ads to product marketing. With all of that said, I’m hoping another share of this role will create more interest and spread the word. I don’t think a cover letter is necessary in all situations, but if the resume doesn’t at least resemble the job description, I think it’s a good supporting document. I also understand there could be other variables as to why so few resumes have been submitted such as salary range (hoping this is in the range for the role!), location (would prefer the person to be in or near Denver, CO), or even industry (That is what it is! And it's pretty cool!). Let me know if I’m missing the boat on this. Looking forward to growing this amazing team!