NCSolutions’ Post

Time equals money. 💰 Let's make sure your website does, too. 😉 Join us in our latest article where we, alongside our AdTech expert, explore the common ad revenue challenges publishers encounter and unveil the techniques that streamline yield optimization effortlessly. https://lnkd.in/dK7PZFyk #adtech #yieldoptimization #customadtechsoftwaredevelopment

Unlocking Insights! Membrana Media delves into the newest IAB Tech Lab updates on Video Ad Format guidelines, offering an industry overview. These streamlined guidelines promise clearer inventory identification and enhanced monetization optimization. Dive deeper into the full article here: https://lnkd.in/d3HgUuP3 #AdTech #DigitalMarketing #IndustryInsights #iabsa

Are you up-to-date with the latest IAB Tech Lab guidelines? 🚀 Mastering these rules is crucial for every publisher aiming to optimize ad performance and ensure compliance. Dive into our comprehensive guide to navigate the guidelines effectively. Click the link below to unlock key insights and elevate your ad strategy! 🌟👇 https://lnkd.in/gD_mMc_E #IABTechLab #AdTech #PublisherGuidelines #DigitalAdvertising #AdStrategy #PublisherTips #magicbid

In the fast-paced world of advertising, businesses often turn to ready-made AdTech platforms. But as they grow, high fees can erode profits, prompting a need for alternatives such as custom solutions. In a recent video interview, our own experts Michael Sweeney, Radoslaw Kostecki, and Grzegorz Łukaszewicz discuss this shift. Interested in learning about the benefits and challenges of crafting your own AdTech platform and steering your advertising strategy for enhanced control and efficiency? Watch the full video now and connect with us to explore tailored possibilities: https://lnkd.in/dvyX6TQT #custombuiltsolutions #adtech #martech

Well with 16 days left of August, this is how the DRN1 advertisers dashboard is coming along. Yes this is a real screenshot of the dashboard homepage. DRN1 advertisers will be able to get their campaign reports directly from our dashboard, see the latest offers and promotions. Plus use data that we collect to further promote their business with our Mail Pamphlets allowing you to pamphlet areas that our listeners have responded positively to your ad. We have always been transparent about the data that we have and collect, while we legally can't and won't say WHO is listening to your ad (due to WA Privacy act) we can tell you what suburbs are engaging with your ad via our web pixel technology. For all my #MarketingAgencies / #MarketingAgency people you can have multiple businesses, and campaigns running for your clients and have your own logo show on the PDF reports. Interested in learning more about how DRN1 is changing the way we do advertising DM me for a coffee. #RadioAdvertising #AudioAdvertising #AdvertisingAgencies #Advertise

Let’s dive into the top picks for our advertisers in April! 💥 Total #AdRequests generated - 125.6B worldwide Total #AdImpressions generated - 10.9B worldwide 💻 Highest Impressions per #AdFormat- Full-Screen 80.8% 📱 Highest Impressions per #DeviceType - Mobile 69.6% 🇺🇸 Most Tier 1 Impressions - #USA 706M 🇧🇷 Most Tier 2 Impressions - #Brazil 398M Get the full overview 👇

Huge news! If you are one of my connections who is at the CMO or head of media role, you need to become informed immediately about privacy violations and fines having to do with data collection on your sites and in your media campaigns. As usual with new regulations and fines, 95% are too slow with new compliance requirements, leaving their company open to massive fines and negative PR before beginning an expensive fire drill to get immediately in compliance. This is one case that’s so much better up front so email me at ian@compliant.global if this sounds relevant to your marketing organization. ian@compliant.global #cmo #cmos #clubcmo #mediacomplicity #marketing #digitalmarketing #workdifferentwithai #compliant #compliancemanagement

Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness

Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness

If you're seeing a decline in ROAS on your paid media advertising, or a decrease in new customers visiting your website - you are not alone. The deprecation of the 3P cookie is eroding the old methods of advertising. Starting in January, Google Chrome will remove 1% of 3P cookies which is going to make things even worse, and this will ramp to 100% through the year. The good news is Amperity is officially launching our new paid media solution that will get your team off 3P cookies and deliver 2x improvement in ROAS in just 45 days. We've developed this solution over the last 18 months working hand in hand with our customers and ad partners and have the results to back it up. Schedule 15 mins with our team at CES to learn how we’re helping the world’s largest brands use an AI-powered customer data engine to generate millions of dollars in revenue without increasing budgets. If you can't make it to CES, I'll be at NRF or feel free to message me directly and we'll make the right connection. Book time to chat here ➡ https://lnkd.in/gj7p9SKw #CES2024 #cookielessfuture #CookielessPresent #SignalLoss #FastTracktoROI