Snippet from our first narrative feature, another is on the works! Watch this space 🔥🤘🤘
Throwback to this moment with Julian Boaitey, founder of Yendy Skin, where he deep dived into the business and concept of fair trade and how it has influenced their narrative as a brand. If you haven’t yet, watch the mini-documentary in full on our Youtube channel 👇 https://lnkd.in/dpZMiyvR
Check out the latest blog post about Barcardi's unique promotion - turning sugarcane into a vinyl record. Learn more about this strange yet fascinating concept and how it ties into the brand's identity. Click the link to read the full article: https://ift.tt/9VwNcvF
Tag the brand it reminds you of. It’s time that brands start understanding the importance of their trade dress! Trade dress is crucial for businesses as it helps distinguish their products or services from competitors, contributing to brand recognition and consumer trust. It encompasses the visual elements of a product or its packaging, playing a key role in marketing and establishing a unique identity in the market. Protecting trade dress through intellectual property laws helps prevent confusion among consumers and safeguards a company's investment in building a distinctive brand image. #trademark #tradedress
In a crowded marketplace, where consumers often make choices based on personal preferences and emotions, products need to stand out on shelves. Legal protection through trade mark registration for these brand assets becomes an important tool in the brand owners' arsenal, offering legal protection against imitation and infringement as well as preventing competitors from copying or closely imitating a brand's visual or auditory identity. However, obtaining trade mark protection for these types of non-traditional marks can be more difficult than for "traditional" types of trade marks
Want to learn more about the winners of the 2023 CEW Awards? If so, then check out this article written by our Happi brand. #Beautyindustry #CEW #Beauty
ICYMI: Dozens of innovators honored at CEW Beauty Awards. https://hubs.li/Q029nck60
What does kira kira mean? How did our innovative lettered heel come to be? Who is our founder, Jennifer Roth? Learn all about who we are and what our journey has been so far: https://lnkd.in/gjdP8Z8k
Last but not definitely not least, the final installment of our 5 Mistakes Series: 5 Mistakes CPG Brands Make When Registering Their Brand. This is one of our favorite interviews because we frequently encounter this concern with branding and food packaging clients. Naming a brand has become increasingly challenging in recent years as more and more names become registered. Our recent trip to Natural Products Expo East was a good reminder, with an extensive number of brands inventing their names to ensure their business has a strong legal claim. And once you have an available name, it’s equally important to trademark and protect it. In this installment, we sat down with Suzann and Josh of The Moskowitz Firm to discuss the biggest concerns regarding trademarking your brand. https://lnkd.in/gjYywjPJ #CPGNaming #TrademarkLaw #CPGBranding #BusinessTrademarks
Proud to share, that I'm continue my speaking season at Beauty Leaders Summit. There I will present my new lecture - "Rational Innovations: Using AR Filters and AR Mirrors to drive online and retail sales of Beauty products." This talk covers: - Analysis of our new cases at the intersection of AR, online and offline - AR Mirrors and Filters for Mugler, Prada Beauty and Maybelline - The best and proven effective AR setups for offline retail and practical manual for their implementation - Non-trivial strategies for the launch of AR projects online - Review of concrete outcomes that can be received - awareness, audience engagement, and sales growth - Review of other innovative tools that can drive the value of Beauty brands - Generative AI, Virtual Influencers Attendees will also learn essential, immediate action steps to take advantage of AR for offline and receive measurable and substantial sales growth. See you all there.
Can you feel the buzz in the air? 🌟 We're just 55 days away from the highly anticipated #BLS in beautiful Paris, where the Autumn weather is preparing for a season of beauty along with the excitement and anticipation 🌸 AND we've just unlocked a LIMITED number of last-minute registration seats! Join us in Paris this November 7-8 for continental Europe's leading skincare & cosmetics decision makers gathering as 30+ speakers are preparing to deliver their unique insights including Stana PIJUNOVIC from #laprairie, Marie Videau from #loccitanegroup , Elena Degtyareva from #oriflame , Boris Raspudic from #foreo, Dirk Ploss from #beiersdorf , Marie Drago from #shiseido, Élodie Carpentier🌱🌱🌱 from #lerougefrancais, Caroline BASSONI from #cosmed, Kelly Massol from #lesecretsdeloly, Louis MARTY 🌈 from #mercihandy, Mark Smith from #natrue, Jaana Ailus from #laponie, Marita Alegre from #churchanddwight Dr. Stefan Hermann Siemer from #weleda, Jeanne Pouhe from #blackup, Atoshi George from #loreal, Isabelle Rabier from #jolimoli, and Mauricio Henao Giraldo from #loreal and hear from panelists Tobias Kruse from #lush , Marie Mignon from #prose, Bénédicte Courel from #roquette, Lindsay Azpitarte from #ulé, Carole Juge-Llewellyn from #jooneparis, Fleur Phelipeau from #dlabindustry, Michelle Feeney from #floralstreet, Michal Benmayor from #dsmfirmenich revolving around challenging topics, chaired by Alison Shadrack Brown. Don't forget to visit our exhibitors during coffee breaks & lunch including Dmytro Kornilov, Polina Klekovkina and Nika Mantyka from FFFACE.ME, Nick Howard, Yolanda Ching, Cheryl T, Camille Koulla 王琳瑤 and Mohamed Ziani from EveLab Insight, Christophe Pecoraro, Lisa Downes and Ben Scherpenbergs from PFS, Renee Henze from #IFF, Onofre (Ono) Andrade from #Boeing, Elena Schmidt from #rsb and Andres Franco from #P&G Beauty. Secure one of the remaining seats in the room via https://lnkd.in/db_n-N9R #BLS #skincare #cosmetics
Guard your brand's reputation as your most priceless possession. #BrandReputation #BrandManagement #ReputationGuard #ProtectYourBrand #BusinessEthics #BrandImage #CustomerTrust #CorporateIntegrity #BrandValue #AuthorityBrand
Less is sometimes more in building a brand name pbaronowski@pristineadvisers.com #StrategicLeadership, #IndustryLeadership, #BusinessStrategy,
Growth and Marketing | 2x Podcast Host, Coach and Producer 🎙️ | Enterprise Sales and Agency Business Development | British Podcast Awards Judge 2024 |
3moGreat work, Julian! Steadily building!