NELSON Worldwide’s Post

Retailtainment': Making Stores a Destination, Not Just a Venue. Reflecting on the past 18 months, I've observed transformative practices across various industries in the retail sector. Below are 6 powerful insights, accompanied by brands setting benchmarks: Every Store is a Story 🎭 Brands must dive deep into their history, ethos, and evolution. Stores with a clear narrative captivate customers, transporting them into a world where they become a part of the brand's ongoing journey. #Burberry's flagship store in London seamlessly melds fashion, heritage, and innovation. The Consumer's Evolved Palette 🎮 Today's consumers are not just shoppers; they're explorers. They yearn for a shopping experience that is dynamic, filled with elements of discovery, play, and delightful surprises. Adding interactivity and a touch of experiential magic can elevate the ordinary shopping trip to an extraordinary adventure. #Nike's House of Innovation showcases personalised, immersive experiences. Culture is King 🎤 True localisation goes beyond mere translation. It's about weaving in local cultures, passions, and narratives, ensuring that the brand resonates and creates deep-rooted connections in every market. #Uniqlo's collaborations with local artists and designers embody this principle. Spaces That Speak 📍 The ambiance, design, and layout of a store are more than just aesthetics. These elements serve as silent ambassadors, conveying the brand's values, aspirations, and vision, offering customers a tangible feel of the brand's ethos. #Apple's 'town square' concept cultivates community and inspiration. Blurring Realities 🌐 In the age of tech-driven experiences, integrating AR, VR, and MR in brick-and-mortar stores offers a shopping experience where the lines between the digital and physical worlds beautifully blur. #Gucci's Virtual 25 sneaker captivates with its blend of realities. Retail as Education 📚 The modern consumer is well-informed and insatiably curious. They seek brands that don't just sell, but educate, enlighten, and inform, creating a bond that exceeds monetary transactions. #Lush champions sustainability and ethical beauty, educating with every encounter. From my vantage point, observing these brand exemplars, I'm confident in the rise of 'retailtainment'. As this shift continues to unfold, I'm excited for the renewed enchantment of physical retail spaces we'll collectively craft! #Retailtainment #RetailInnovation #FutureOfRetail

Here is a good glimpse at how Marketing/Sales at Big Retail might move forward with new technologies in the future. Shoppable dorm room inspirations. Imagine virtually stepping from a paused game into a shopping space to upgrade your game or send real world gear to your home.

After my Mini3 Pro malfunctioned, I headed to DJI's flagship store in Funan Mall for repairs. The mall's anime-inspired design immediately caught my attention, reminding me of the comics I used to read thirty years ago. Perhaps the trends have shifted, as the mall was not particularly crowded. I remember that twenty years ago, IT stores were always bustling with customers. However, with the rise of online shopping and modern logistics, traditional stores that don't focus on customer engagement are gradually losing market share. If I were to make a bold guess, I'd say that the future of offline consumption lies in dining, entertainment, and services that offer strong experiential and interactive elements. What are your thoughts on this?

An Enchanting Retail Experience✨ In the realm of physical retail, captivating consumers is key to revitalizing the shopping environment. The end-of-year holiday season stands out as a prime opportunity for retailers to not only boost sales but also showcase their imaginative prowess to customers. Personally, I find immense joy in exploring the enchanting Christmas displays of Parisian department stores. From the captivating themed windows that greet you outside to the meticulously crafted decorations adorning every nook inside, the experience is a visual feast. Today was a delight as I sipped my coffee with a perfect view of the giant hanging Christmas tree from the balcony of #GaleriesLafayette. The ambiance was enhanced by a well-coordinated spectacle – curated music, twinkling lights, and moving decorations. 🛍️🎄This begs the question: Should this immersive retail show extend beyond the holiday season? Or, do you believe that investing in such in-store experiences should be reserved for specific key dates throughout the year? Let’s keep the conversation going! #RetailExperience #HolidayMagic #ParisianCharm #realtetail #retailexperience #retailtour #retailtherapy #retailenvironmnet #visualmerchandising #retailconsulting

The shopping mall is dead ☠ ? I disagree. 74% of customers now prefer experiences over material goods. Maybe endless corridors of mundane shop fronts are obsolete, but the concept of the mall is far from it. 🔹 Westfield London has redefined what a shopping mall can be. With attractions like KidZania and pop-up events, it’s become a hub of entertainment and learning, not just shopping. 🔹 Mall of America in Minnesota takes this further. Its indoor amusement park, SEA LIFE aquarium, and year-round events make it a destination in itself. 🔹 Nike’s House of Innovation in NYC combines retail with digital experiences, offering customisation, interactive sports, and exclusive events. Shopping here is an immersive, engaging activity, not a chore. Physical retail isn’t about competing with Amazon on convenience. It’s about offering an experience that online shopping can’t match. The future of malls lies in evolution and innovation. By focusing on interaction, personalisation, and entertainment, physical retail can not only survive but thrive. The mall isn’t dead—it’s just changing. For those willing to adapt and offer a true experience, the future is bright. It’s time to give customers a show they won’t forget. #RetailExperience #Retail #FutureOfShopping #ExperienceDesign

The future of #cx is architecting an experience that is immersive, personalized, and undeniable.  If the retail ecosystem can do it, ALL industries can. Customer expectations have changed.  Status quo no longer works. It’s time to level up. #cx #retailexperience #experiencesoverthings

The future of shopping malls...

Forget the mall — how about shopping in Batman’s closet? Retail tech has brought Bruce Wayne’s closet to you, making for an ultra-luxury experience. 🤯 Has anyone visited this experience yet?! Who’s interested in stepping into Gotham City? The way I see it, this is retail innovation at its finest — blending storytelling with shopping to create an unforgettable consumer experience. Gone are the days of simple transactions — this isn't cutting it for consumers nowadays. The future of retail lies in creating immersive experiences for customers and this concept takes shopping to a whole new level, turning each purchase into an exciting adventure. Kudos to the minds behind this concept for pushing the boundaries and showing us that the sky's the limit when it comes to creativity in retail. Now, the REAL question — whose closet are you hoping to shop from next? 😂 For those curious: https://lnkd.in/e8s2rq-9

Retail is Experience They call it the experience economy for a reason. These days I see an army of my VM contacts on Linked In swanning around the globe commenting either on the latest phygital offering at a Nike or Adidas mega flagship store or the excitement of finding a hidden independant retail jewel in the back streets of Tokyo. Honestly, I'm not bitter but there is a reason it's getting exciting out there on the streets! But the question is where else can retail go? Entertainment is the answer for sure, appealing to our emotions, and now we can incorporate technology and it's becoming more affordable all the time. The only limitation now is our imagination. Retailers are beginning to realise now that dwell time is earned by more than seasonal offers. Surprise, delight, and wonder are harder to achieve now, but when retailers take the time to incorporate technology into the physical environment and get it right the results are impactful. For me, I'm so excited to watch this unfold in front of my eyes-it's been a long time coming but keep your eyes peeled it's going to be fun! Great post below on the same subject #retail #retailexperience #phygital #retailtech

In today's dynamic retail landscape, the importance of creating an immersive and engaging environment cannot be overstated. Your storefront window serves as the first point of contact with potential customers, making it a prime opportunity to showcase your brand's personality and offerings. #brandidentity #retailstores #customerexperience #displaysolutions #instoremarketing #retailfixtures