NeoReach’s Post

Is Influencer Marketing a separate line item in your 2024 budget planning? If not, it should be! “The time to act is now. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. That’s a testament to the resilience of creators, even amid economic concerns and major competition.” Insider Intelligence | eMarketer #influencermarketing #influencermarketingstrategy

Influencer marketing is growing 3.5 times faster than traditional ads in 2023, as per Insider Intelligence. With platforms like TikTok in play, brands are leaning on creators to reshape content delivery. The social platforms are opening doors for influencer marketing, making it essential for brands to ride this wave. Dive into the full report here: https://flip.it/k.BYJa #InfluencerMarketing #marketingtrends

A new report found that business investments in influencer marketing are surpassing traditional ads at a rapid speed! Check out the report 👇 https://bit.ly/44OprsA

Influencer Marketing Industry is Booming says Business Insider Good news for brands and creators alike! Influencer marketing is thriving and defying broader creator economy struggles. A recent Business Insider article digs into this emerging trend and finds:   * Increased Deal Volume: Industry experts/BI industry sources report significant increases in deal volume and value compared to 2023. * Renewal/Increased Budgets: For programs that show tremendous ROI, brands are moving towards regular and repeated long-term partnerships with influencers, a trend we’re seeing here too at RAD AI.  * Better Storytelling + Engagement: Influencers are creating higher quality content which is leading to a more professionalized industry thanks to better-informed campaigns. * Multi-Platform Power: Creators are now active on multiple platforms simultaneously (TikTok, Instagram Reels, and YouTube Shorts), which offers brands wider reach and the ability to attract bigger budgets. * Stability in Uncertain Times: Unlike other creator-focused businesses, influencer marketing leverages existing marketing structures, ensuring stability amidst economic challenges. At RAD AI, we’re excited about this news and experiencing much of the same! Thanks to Business Insider for the piece and shoutout to reporters Dan Whateley, Sydney Bradley, Amanda Perelli and Shriya Bhattacharya for the great overview of 1H2024.

#ICYMI The future of influencer marketing hangs in the balance as the House recently passed a bill threatening to ban TikTok in the U.S. 📵 As digital marketing pros, we examined what this means for brand marketing strategies. With a potential TikTok ban, brands have the opportunity to innovate and diversify within the social media space. Read more from our latest blog post here: https://lnkd.in/ertwHKhd

📲 Influencer marketing statistics over the last year! 🔷 In 2023, influencer marketing is set to hit $21.1 billion, up 29% from the prior year's $16.4 billion. 🔷 Businesses are making $5.2 ROI for every $1 spent on influencer marketing, while the top 13% of businesses are seeing a revenue of $20 or more for every $1 spent. 🔷 There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. 🔷 90% of survey respondents believe influencer marketing to be an effective form of marketing. 🔷 67% of brands use Instagram for influencer marketing. 🔷 1360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone. 🔷 TikTok (utilized by 56% of brands using #influencer marketing) is now the most popular influencer #marketing channel, jumping ahead of Instagram (51%) for the first time, and well ahead of Facebook (42%) and YouTube (38%). To be continued my friends..... 😉

This powerful social media channel is being forgotten... According to Statista, YouTube is the 4th most used platform for influencer marketing. It's no surprise that Instagram is the number one platform, followed by Facebook and TikTok, but YouTube was THE influencer OG platform. Influencers were BORN on YouTube. The OG creators were forged within this channel, and it still measures up as one of the most powerful platforms for influencer marketing today. It sits just behind Facebook in popularity, with over 2.7 billion monthly active users. It also happens to be the third-largest search engine in the world. And with the rise of YouTube shorts, you can target audiences through both short-form and long-form content. With the additional power of paid ads on YouTube, many brands are missing out on the platform's huge performance-driving capabilities and the consideration benefits that organic content provides. Building a fool-proof influencer strategy on YouTube is the way forward. Better yet, create a comprehensive omnichannel presence, including YouTube in the mix... Do you use YouTube for your influencer campaigns? Let me know in the comments 👇 #youtube #influencermarketing #socialmediamarketing

For marketers, now is the time to reassess the marketing mix and ensure your brand’s marketing mix reflects the media landscape in 2024. Not 2014. Any media channel plan should have influencer marketing, not just a support medium but rather a central media channel in its own right, ideally with a strategy tailored for the specific creator platforms. If we’re accepting that creator-led platforms are both highly effective, measurable and in the ascendancy when it comes to consumer attention and eyeballs, then it makes sense to give them a central place at the table when it comes to allocating spending. #influencermarketing #creatoreconomy #marketingandadvertising

You’ve probably heard that brand engagement is falling on TikTok and IG. 😬 That’s why brands today rely on creators to pick up the slack with ads and UGC! 💪 Our latest post breaks down the state of influencer ads in 2024, including: ✅ The three most popular types of influencer ads 🤑 Why marketers are going all-in on creator campaigns 🛠️ Best practices and tips to build a better ad strategy Check out the full post to learn about all of the above and more!👇 https://hubs.ly/Q02q7hzm0

As the original creator platform, the power of YouTube for Influencer Marketing should never be underestimated💪 Our panelists came through with the knowledge, sharing tips on customizing pre-roll ads to making sure you know your ABCDs… Dive into the key learnings from this week's panel event, and prepare to drive SALES on YouTube! 🚀 https://bit.ly/494pAM9 #influencermarketing #youtube #creatoreconomy #marketingevent #youtubemarketing