Discoveries from the Professional Beauty Expo 2024: An Unfolding Journey with Janssen Cosmetics India
When we stepped into the Professional Beauty India Expo this year as Janssen Cosmetics, the buzz in the air was electric. It’s not just about presenting your brand—it's about immersing yourself in the flow of conversations, discovering subtle nuances, and, most importantly, learning.
Looking back, here’s what truly stood out for us:
· Simplicity Wins – Sometimes, the more you strip away, the more you allow people to see. Our stall was simple—no over-the-top elements, just clean lines and an open space. It felt like a breath of fresh air amidst the visual cacophony. And guess what? People gravitated towards that clarity. There’s a lesson in there: less truly is more.
· Engagement Beyond the Surface – We realized it’s not always about having the flashiest setup or the trendiest offers. It’s those small, thoughtful touchpoints that spark curiosity—a little nudge, a well-placed sign, an open invitation to chat. We found people were more engaged when they didn’t feel overwhelmed, just welcomed.
· Listening is the Game-Changer – There’s a temptation at these expos to jump straight into your pitch. But what we found was that taking a step back and really listening to people—understanding their unique concerns—opened up deeper, more meaningful conversations. It wasn’t about what we wanted to say; it was about what they needed to hear.
· Reconnecting with Familiar Faces – There’s something special about meeting old friends, long-time customers, and even those we’ve lost touch with. The expo gave us that space to reconnect, share stories, and rekindle relationships. It wasn’t just about making new contacts—it was about strengthening the bonds we already had.
· Staying Grounded in Connection – At the end of the day, the event wasn’t just a showcase of products—it was a reminder of why we do what we do. The connections we made, the insights we gained, and the brand presence we strengthened were all part of a bigger picture. But with all these gains, we’re mindful that participation comes with a cost—so we’ll continue to weigh the value carefully with every step forward.
As we move on from this expo, one thing’s clear: the best lessons are the ones you live through.
#ProfessionalBeautyExpo #JanssenCosmeticsIndia #EngagementThroughSimplicity
CEO & Founder of BEJOU | Global Business Development Manager | Global Supply Chain Engineer | Promotional Marketing | Sustainability & Wellness
2moIt was so amazing to be part of this great opportunity and share the BEJOU journey!