In the face of legislative challenges and media scrutiny over the past decade, the American Bail Coalition (ABC) recognized the need for a robust #publicrelations strategy.
The pivotal moment came in 2014 when New Jersey passed a sweeping overhaul of its criminal justice system, which effectively eliminated cash bail and collapsed the commercial bail industry in the state. The change would put hundreds out of business overnight when the new laws took effect in 2017.
What started as a personal #grassroots effort from bail business owner Christopher Blaylock, and now ABC's deputy director, has now become an advanced #advocacy program.
As their advocacy program grew, so did their technology needs. That's where we came in!💡
Quorum has enabled ABC to transform its grassroots efforts in three key areas:
💨 Speed: Quorum's agility ensures campaigns launch within hours, which is vital for time-sensitive issues.
🎯 Efficiency: Advanced geo-targeting enhances outreach precision for highly effective micro-campaigns.
📊 Reporting: Quorum's measurable results, including open rates and impressions, provide crucial feedback for decision-makers.
Explore ABC's full story and how they utilize Quorum to drive results and measure the impact of their grassroots program. Dive in at the link in our comments.
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