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Australia Unmasked: Navigating the Shifts in Australia's Psyche 🧐 News Corp Australia recently hosted an intimate session with Spark Foundry Australia, which took a deep dive into the evolving Australian psyche over the past five years. The event gave key clients from the #auto, #finance, and #FMCG sectors valuable insights into the forces shaping our national identity and their future implications. The session began with an in-depth analysis of the #research piece "Australia Unmasked," which revealed the underlying #trends driving shifts in Australian #attitudes across different age groups and states. This was followed by a thought-provoking panel discussion moderated by Matthew Samuelson, Group Solutions Director at Spark Foundry, featuring Liza Williams, Head of Growth and Product at The Growth Distillery; Tom Dusevic, Business Lead at The Australian; Andrew Moore, Director of Motor Services at Deloitte; and Matt Turl, CEO of Spark Foundry Australia. Key takeaways: ➡️ Attitude Shifts: Significant changes in perspectives by age and region ➡️ Wealth Divide: The growing economic disparities affecting Australians nationwide ➡️ Health Pressures: The opportunities and challenges in Australia’s pursuit of healthier living ➡️ Family Dynamics: The transformation of family structures and relationships #NewsCorpAustralia #AustraliaUnmasked #TheGrowthDistillery Peter Butler Adriana Ivkovic Ari Petropoulos Natalie Grabbe Helen Karambilas Agostino Giramondo Janine Virtue Alexandra Smith

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Liza Williams

Head of Growth Intelligence at News Corp Australia & The Growth Distillery | Certified Organisational Coach

1mo

This was such a great event to be part of, thanks for having me in to share the teams work.

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