News Alert’s Post

I recently had the opportunity to share my insights on IPL sponsorships and their impact on brand building, and I'm thrilled to repost the article from afaqs! for you to have a quick glance. In the article, I delve into the dynamic world of IPL sponsorships, exploring how brands can leverage this high-profile platform to enhance their visibility, engagement, and brand equity. From title sponsorships to spot advertising, I discuss the various avenues through which brands can make a splash in the IPL ecosystem and connect with millions of cricket enthusiasts. Thanks Nisha Qureshi for sharing my thoughts. #ipl2024 #sponsorships #fef #entrepreneurship #marketing #brand

Category exclusivity is a key attribute of any premium sponsorship. This is why the FIFA Club World Cup announcement using stadia sponsors' names caught me by surprise. This is new to FIFA standards (hiding naming rights has been a requirement of bid books for decades) and sets a precedent for all future events. While current and potential sponsors might not love the idea, it does make commercial sense, if negotiated ahead of time. After all, keeping existing signage (of the naming rights partner) can save millions of dollars in operational costs for host cities. It will be interesting to see what FIFA will do FIFA World Cup 2026™ - Canada, Mexico and the United States.

This Week in Sponsorship...brought to you by Scout Get the weekly summary straight to your inbox here: https://lnkd.in/gV6KyU7U Deal of the Week sees SharkNinja APAC sign another naming rights partnership, this time with Bellerive Oval, which will now become Ninja Stadium! Why was this a great deal? Bellerive Oval’s audience profile is a near-perfect complement to SharkNinja’s current portfolio (A-Leagues Women and Men): - It further entrenches their dominance of summer audiences, through the venue’s extensive Cricket content (particularly BBL/WBBL). - At the same time, it provides winter content (AFL matches) allowing them to reach sports fans year-round. - It grows their national footprint with a deal that disproportionately reaches Tasmanians and Victorians, two of their weakest markets. Sign up for the detail, including the weekly round-up of sponsorship activity: https://lnkd.in/gP9dX_dG #sportsbusiness #sponsorship SharkNinja Cricket Tasmania RMIT University Melbourne Renegades Sydney Thunder Cricket NSW Repco Supercars LATINA FRESH INC WNBL Foodland Supermarkets Australia Adelaide United Football Club Vitasoy Australia Melbourne City FC BIRKENSTOCK Geelong Cats Tabcorp Good News Lutheran College Western United Football Club Mark Isaacs Alexander MacAdie Analyst Economy

At a time when the global stagnation of the sports media rights market is hitting rightsholders across the industry hard, the African market has become a key international market for rightsholders to target, as disruption caused by new entrants to the market has resulted in a period of hyper-inflation. With major football rightsholders benefitting from increased competition to the tune of 100% cycle-on-cycle revenue increases, Sub-Saharan Africa has become a critical market for rightsholders seeking to mitigate against the decline in domestic markets by capitalising on the opportunity presented by the unique market conditions in the region. Our latest report 'Unlocking the African Football Market' is available to purchase now, providing in depth coverage of the unique market dynamics and the sales process of major rightsholders such as Uefa and Fifa. https://lnkd.in/gc_djW5v #football #africa #mediarights #Uefa #Fifa

Want to here me talk about 3 topics from the commercial world of sport this week? Supervalu PUC Munster v Crusaders Importance commercially of SuperBowl There are things to learn from each and everyone of them, no matter how small or large your club or federation is!

🏏[Sports Biz News]🇳🇦 FNB Supports the Future of Namibian Cricket: Stadium Naming Sponsorship 👏 Cricket Namibia has announced that FNB will be the official naming sponsor for the new cricket stadium and the associate partner for the Richelieu Eagles. This significant cricket naming rights deal marks an important milestone for Namibian cricket. The new stadium, set to host matches for the 2027 Cricket World Cup, represents a major development for the sport in Namibia. FNB's involvement in this project goes beyond mere sponsorship; it signifies a deep commitment to the growth and development of cricket in Namibia. By securing the naming rights, FNB is investing in the future of the sport, ensuring that the new stadium will be a world-class facility capable of hosting international events and providing top-tier experiences for both players and fans. Johan Muller, CEO of Cricket Namibia, expressed his gratitude: “We are thankful and privileged to get FNB’s full support. They have been a consistent partner through our development program, and it is amazing to see their massive involvement now with the stadium and men’s cricket. We are proud to be associated with a brand like FNB. Thank you for supporting us in this journey as we create milestones together.” This partnership is not only a boost for sports marketing but also aligns with FNB's CSR and ESG strategies. The collaboration aims to foster community engagement and promote sustainable development through sports. FNB's support will provide young Namibians with opportunities to grow through cricket, contributing to local economic development and creating social value. As Namibia prepares to co-host the 2027 Cricket World Cup alongside South Africa and Zimbabwe, this partnership ensures that the country is well-equipped to handle the demands of such a prestigious event. The state-of-the-art stadium will serve as a beacon of progress and a hub for cricketing excellence in the region. This cricket naming rights deal showcases FNB's dedication to enhancing its brand visibility while making a tangible impact on the community. The new stadium, with FNB's name attached, will stand as a testament to the power of strategic partnerships in driving sports development and fostering long-term growth. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #namibiacricket #fnb #richelieueagles #cricketworldcup2027 #cricketnamingrights

Football legend Cristiano Ronaldo is heading to Dubai this week for an electrifying match! Due to a last-minute venue change by the Asian Football Federation, Al Nassr will now face off against Iran's top club, Esteghlal, in Dubai. For more insights, visit: www.famedelivered.com . . . #RonaldoInDubai #AlNassr #Esteghlal #DubaiSports #FootballIcon #AsianFootball #DubaiEvents #fyp #viral #trending #ForYou #Explore #ExplorePage #famedelivered Disclaimer: NO COPYRIGHT INFRINGEMENT INTENDED! All credit goes to the respective owners. FAIR USE: Copyright disclaimer under section 107 of the Copyright Act 1976. Allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. We do not own all the material.

Are you considering negotiations on a representation agreement for a football agent with a football club? Here are some useful tips! 🌐⚽ 📚 Preparation: study the terms, research the market, and stay informed about industry standards. 🤔 Ask questions: inquire about key aspects of the contract and express your needs and expectations. 🚀 Focus on values: highlight how the collaboration will bring benefits to BOTH parties and emphasize your added value. 📝 Clearly define terms: ensure precision and clarity in formulating all conditions to avoid misunderstandings. 💪 Maintain a positive relationship: communication is key - express your proposals constructively and collaborate on solutions. ❗ And remember - cooperation with clubs is important. #football #footballagent #footballbusiness #footballclub #sportslaw #contractnegotiation #soccer #realmadrid #agentlife Real Madrid C.F. FIFA GNK Dinamo - Real Madrid, Stadium Maksimir, 14.09.2011.

The most prized asset in football sponsorship. Front of shirts. 👕 UEFA’s latest European Club Finance and Investment Report is an interesting read💡 23% of shirt sponsorships across the major european leagues are from betting & gambling brands. 🎰 Countries where betting & gambling shirt sponsorships are most dominant: 🏴󠁧󠁢󠁥󠁮󠁧󠁿England 🇷🇺Russia 🇳🇱The Netherlands 🇵🇹Portugal 🇧🇪Belgium Other dominant industries include; 🛍️Retail - 14% 🧑✈️Professional services - 12% 🏦Financial services - 10% 🌭Food & beverages - 9% And the English Premier League unsuprisingly maintains top spot for international sponsorships achieved. ➡️15% domestic companies ➡️85% international Demonstrating the global brand strength of the league compared to its neighbours. ⚽️ Which brand sponsors your club? #football #sponsorship #sportsbusiness

🏎️Are zero-alcohol sponsorships truly risk-free? 🍻 A delve into the evolving landscape and potential challenges of these partnerships in sports. From mimicking alcoholic counterparts to jurisdictional issues, there's more beneath the surface.... Check out the full article within Comments #EthicalPartnerships #Sponsorship #ZeroAlcohol #BrandSafety #DueDiligence