NewsWhip’s Post

NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."

Despite being relatively old by digital standards, this distribution channel and engagement technology remains the most powerful tool for building audiences, driving engagement, and growing subscriptions and memberships. Newsletters enable "greater direct engagement and relationship-building with a core audience, helping more folks down the audience funnel to become loyal supporters." And, advocates. This is true of not just media, but retail media and many direct-to-consumer businesses. Do you agree?

Why is it important for newsrooms to join platforms such as TikTok? "[Gen Z & Alpha] are much less likely to come to your site intentionally, so you need to be social-first," says the Valuable Young Audiences report. TikTok is structured to prioritize content that incorporates attention-grabbing and sensational elements, encouraging numerous users to share unverified assertions and inaccuracies. To tackle these issues, news outlets should focus on the root cause. TikTok frequently witnesses the propagation of misleading information, necessitating newsrooms to allocate resources for easily understandable, vertical video explanations. They must excel in establishing trust and credibility on platforms where such qualities are scarce. https://lnkd.in/gkjcbYFh

Capitalism is here to stay, at least for now. But what if we could harness its power to support the lifeblood of our society and democracy: community news? When Melanie H. Figueiredo and S. Mitra Kalita shared the powerful idea for a new metric that celebrates the incredible work of BIPOC newsrooms, I knew I had to be a part of spreading the word. This "currency of impact" is a game-changer, rewarding genuine engagement over empty clicks and leveling the playing field for diverse communities in the advertising world. I am proud to have contributed to the recently released white paper. Diving into interviews with the trailblazing leaders of these newsrooms rekindled my passion for local and community news. In a time when hope feels scarce in the media landscape, these conversations filled me with a renewed sense of optimism. The incredible work deserves our support and recognition. Don't just take my word for it – read the white paper here. After years convincing news leaders about balancing scale and engagement, this sophisticated (yet simple!) model feels potent. Would love to hear how you might apply these same principles yourself: https://lnkd.in/eqtUQF4A

Navigating the unpredictable landscape of politics and advertising just got a bit trickier! Tech platforms are now vying for ad deals amid the political turmoil surrounding TikTok. This intriguing development emphasizes the ever-shifting nature of the digital arena. Read the full scoop on Yahoo Finance here: https://lnkd.in/gWqr-KhN Don't miss out on the latest updates on ad strategies and tech platforms! #TechNews #DigitalAdvertising

First off, the data shows that social media is now the preferred source of news content, overall, in comparison to accessing news publisher websites and apps direct. #socialmedia #socialmedianews

We're proud to spotlight our customer, Reuters—one of the world’s largest and most trusted news agencies—for their remarkable growth on TikTok! Since the start of 2023, they've skyrocketed from 1,000 to over 186,000 followers, becoming the fastest-growing news publisher on the platform. 🌟 📈 Connecting with and building an audience on TikTok is not an easy task, but Reuters has risen to the challenge, setting a powerful example for the industry. Read the full story here: https://hubs.la/Q02Lt3TQ0 For publishers looking to strengthen their presence and engage audiences more effectively, don’t miss our article on how to craft an effective short-form video strategy: https://hubs.la/Q02Lt3rP0

TikTok, Twitter and CTR data: How to maximize reach on social media to engage with the modern consumer | What’s New in Publishing | Digital Publishing News

News from the industry. Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s according to the latest Reuters Institute Digital News Report, which looks at how people are accessing news content around the world, and the role that social platforms are playing in such. The report incorporates responses from more than 94k respondents, from 47 nations, providing the most comprehensive snapshot of global news consumption habits. How do you consume news? #Word4WordMarketing #Word4Word #DigitalMarketing #Digital

Local governments must have a social media policy establishing consistency, accountability, and ethical standards. Our downloadable template can help you create a policy that fits the needs of your community, content managers, and residents. Download it to streamline your social media efforts and promote a consistent and professional online presence. #SocialMedia #LocalGovernment CivicPlus https://lnkd.in/efnXGFG5