Last week, I moved and spoke to a motion regarding the wine industry, which was drafted by my colleague Tim Whetstone - Member for Chaffey. Tim and I, along with Federal Member Tony Pasin MP have been calling on both state and federal governments to provide support to growers doing it tough. While there is clearly an urgent need to boost marketing efforts, there is also a need to focus on adjusting supply. This is simply the reality of the global wine market in 2024. #SouthAustralian growers, in particular those in the #Riverland region, need assistance to adjust, either to higher value grapes and wine or, should they wish, alternate food and fibre production. Failure to do so, and as a matter of urgency, risks socioeconomic damage not only to the wine sector, but to regional support industries such as irrigation trusts, allied and support businesses, retail businesses, and the greater community.
Alternate food and fibre you say. We're doing great things with AgriHemp mainly for fibre and would be happy to speak to any farmers in your network interested in exploring alternate value adds.
Well done Nicola, speaking out for our family owned businesses is so important.
Thanks for your support Nicola.
Thankyou Nicola!
Principal and Founder Vinous Consulting.
6moNicola Centofanti great to see this action and activity happening. However the Australian Wine Industry needs internal reform, to ensure we set ourselves up for another century of viable and sustainable activity. Not this continual jumping from one disaster to another interspersed with moments of prosperity. Help is appreciated at the time of need, restructure and doing the whole business in a different manner will change the need altogether. Our product in general is not the issue, it's how we go about our business that is the issue.