Nicole Lilian Saxby’s Post

I recently shared the Schiaparelli show with our team in the One Studio, not only because it is always beautifully curated and produced but because of the detail and the essence of what the brand is, the level of curation and time that goes into the craftsmanship of the garments, the hard work behind closed doors, for a few minutes of lime light on the runway. This is something as a studio team we work on daily, producing content for our online brands, whether it be ecommerce product content or creative and social media content. Pushing boundaries, working endlessly to create the next best imagery and content, to the highest of luxury standards, for only a moment that the content is seen by our customers... That moment is everything. Fun Fact: It takes only 1 second to recognise a brand, or peak your interest of a story or a product to engage you as a customer, before you decide to either click onto and find out more converting you as a customer to purchase or to continue scrolling. This is why we as a studio or a creative team put in the effort to capture the audiences attention, recognition and want/ need of a product. A good exploration example for the studio team and one well worth sharing. Next time your scrolling, take a second longer to think about the depth behind who and how that content was created. Theres a lifetime of graft, dedication and production behind that momentary content we so easily scroll past on social and ecom platforms and its so important to recognise the effort put in by so many of our teams in the background. #WeAreChalhoub #OurPeopleMakeTheDiffernce #Inspire #Innovate #One_Studio #OmniChannel