Fashion for Good Fest Great to meet a lot of people at Fashion For Good Fest today with very insightful discussion on how we see #regenerative farming and how brands can support that. The dilemma is always the same: how do we translate #sustainability into #profitability for our investors? You really need to have a long term vision. I had the pleasure to listen to Matt Dwyer amazing keynote and ask him: How can we (as brands without sustainability heritage) convince our CEOs that #sustainability is important? He gave me some hope. Finding the financial benefit of sustainable initiatives can help to scale it up and convince the investors (that are our CEOs;)) Unfortunately a lot is sustainable initiative don’t have an immediate and tangible profit, so we need to rely on the visionary quality of the management and on the short terms profitable initiative. #SustainableFashion Sustainable Talks With N&N
There are other ways to look at benefits of incorporating sustainability rather than purely financial - many of the risks and opportunities that affect business are not directly measured in £££. We need a different POV
Would love to help out from across the pond! We are building our stories and scaling our processes to help be a solution to the genesis of this question.
Product Impact & Innovation (Sustainability) at Patagonia
11moAwesome question, and thanks for sharing. Hope my answer was up to par!