Nielsen’s Post

Fanáticos! As media has fragmented, sports—especially live sports—are playing a bigger role in media and advertising. As Hispanic fans drive new trends in sports viewership, brands, leagues, teams, and media rights holders have a unique opportunity to connect with a passionate, growing and influential audience! Colleagues of mine here at Nielsen used a combination of our Audience Measurement tools, Nielsen InfluenceScope, and Nielsen Fan Insights to publish a report providing brands with deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. See the message below to download your copy of Nielsen’s playbook on Hispanic audiences, sports and media engagement to discover opportunities for fan and brand engagement with Hispanic trendsetters. ¡Vamos! #sportsbiz

Hispanic consumers are shaping the future of sports! 🏟️ Maximize your brand’s reach with Nielsen Fan Insights. Understand how Hispanic audiences connect with sports and media, and leverage these insights to drive impact. Learn more http://nlsn.co/6044WAsE0

From the stands to the screen, Hispanic audiences are making waves in sports 🏟️! Get the latest insights on how they’re influencing the future of media in @Nielsen’s Diverse Intelligence Series report. Download the report here: https://bit.ly/3Tm1mqm

Today, top businesses are leveraging the power of audience + community to grow. But they're two different things. Here's the difference: 1. Audience - You talk to an audience 2. Community - People interact, grow, and share with each other Invite the audience to your community.

Unlock the power of connection! Nielsen's new playbook dives deep into Hispanic audiences’ sports and media engagement. Download the report now to explore insights that will help you better resonate with this audience now! https://bit.ly/3TmTyVm

Don’t miss May 8th’s free webinar to learn how to foster Irrational Love among your brand audience. We’ll be diving deeper into the data behind Brand Love scores and what brands and marketers can do to build lasting bonds that defy the odds against all odds. Register now: https://bit.ly/3Ubcw0I

From the stands to the screen, Hispanic audiences are making waves in sports! Maximize your brand’s impact by understanding how Hispanic consumers engage with sports and media. Nielsen’s new playbook has the insights you need. Download it today! https://bit.ly/3TmTyVm

Unlock the power of connection! Nielsen’s new playbook dives deep into Hispanic audiences’ sports and media engagement. Download the report now to explore insights that will help you better resonate with this audience now! https://bit.ly/3TmTyVm

From the stands to the screen, Hispanic audiences are making waves in sports! Maximize your brand’s impact by understanding how Hispanic consumers engage with sports and media. @Nielsen’s new playbook has the insights you need. Advertisers, download it today! #NielsenInsights #HispanicDIS Link

The third annual report on "Politics in Sports Media" from the UT-Austin: Center for Sports Communication & Media is now live! This project aims to capture audience attitudes and patterns in sports media content that help clarify when, and why, politics and sports influence one another. Find the report here, including my contribution, a critical case study about the language we use when we talk about sport.