Nift’s Post

You’ve invested heavily in BFCM acquisition—but how do you ensure those customers stick around for the long term? 👇 One-off sales are great, but your ability to retain those customers will help to drive long-term growth—and churn post-holiday can quickly eat into your wins. This is why smart, buttoned-up retention strategies going into BFCM are crucial. Our latest blog explores how to transform those BFCM shoppers into loyal repeat buyers. In it, you'll learn how to: 📬 Use segmented messaging strategies to effectively engage different customer groups after BFCM 🔄 Maximize LTV by leveraging post-purchase touchpoints and retention-focused offers 🤲 Create truly personalized experiences for holiday shoppers to drive repeat purchases and build customer loyalty These strategies will help you build trust and engagement, so your customers don’t just make one purchase—they become lifelong fans. You'll get actionable insights and proven strategies to keep your BFCM customers engaged long after the deals are done. Read the full blog at the link in the comments.

Tapping into often-overlooked customer cohorts can have a big impact on your LTV. VP of Client Strategy, Alexa Maltzer (Engelhart), shares how she recommends identifying these segments to meet brand goals. #ecommerce #dtc #growthmarketing

Acquiring a new customer is roughly 5-25x more expensive than retaining an existing customer (depending on who you ask).... then why does acquisition usually get all of the time and attention from marketers and brand leadership? If the brands that I talked to day in and day out spent half as much time understanding their most valuable customer cohorts, customer segments that need activating, or when that critical retention moment typically occurs that they did tracking ROAS and CAC down to the hour on a daily basis, they would be much healthier and profitable businesses. Here's a few ways I like to breakdown customer data into actionable use cases and activations for our clients...

Growth might not be the answer to your strategic questions for 2025 As we wrapped up October at It's Personal | Customer Loyalty for DTC Brands we can see a strong shift in the nature of questions DTC brands come to us with. It seems that driving strong commercial results is not as high of a concern now; as we finalise our strategic plans for 2025, brands seem to be more concerned with driving results sustainably as opposed to doing it at any cost. We've had many questions about internal team structures, processes and ways to calculate ROI on the function as a whole. What questions are currently the most frequent in your conversations? #retentionstrategy #strategy2025 #dtcbrands #growth

When we first start working with DTC clients 99% of them have the same fundamental problem that they're trying to solve for... Low customer retention. Sound familiar? 🚨 This means that... 1) They're on a revenue rollercoaster, constantly trying to replace customers who are leaving. 2) Marketing costs soar because acquiring new customers is expensive. 3) Brand loyalty takes a hit 💡BUT, there is a way forward: 1) Customer-Centric Approach: Listen to your customers. Understand their needs, pain points, and expectations. 2) Value Beyond Transactions: Whether it's personalised experiences, loyalty programs, or exceptional customer service, make your brand memorable. 3) Data-Driven Strategies: Leverage data to identify patterns and anticipate customer behaviours. Data-driven insights can guide targeted efforts to improve retention. #ecommerce #dtc #emailmarketing #lifecyclemarketing

"Our business was founded on a core value system that defines how we engage with customers. As the brand evolved, these values remained unchanged. In 2011, with a dedicated marketing team in place, we reassessed our approach to customer interaction and persuasion. While our strategies evolved, our value system stayed steadfast, guiding every step of our growth." - Ronak Sheth, Chief Marketing Officer, 360 ONE at the 7th Edition of ET Now Best Brands Conclave 2024!    #ETNowBestBrands #ETNOWBB2024 #BestBrandsOfIndia #Questforthebest #Innovation #BrandBuilding 

Our recent Lunch & Learn session highlighted the Saks Customer team, featuring Jenny D'Amato, who leads marketing technology and digital testing, Robby Douglas, who leads marketing measurement and acceleration and Courtney Desmond, who leads personalization and customer strategy. During the session, Jenny, Robby and Courtney highlighted the increasing importance of personalization to our customers and shared insight into our strategy to accelerate marketing effectiveness and drive lifetime value (LTV) among customers. #Saks #Ecommerce #Personalization

In today’s competitive market, customers expect more than just products—they want experiences tailored to their needs. Personalisation builds stronger connections by delivering the right message, product, or offer at the right time. When customers feel understood, they’re more likely to stay loyal, increasing retention and lifetime value. Whether it’s product recommendations, personalised emails, or tailored loyalty programs, personalisation is the key to turning one-time buyers into lifelong customers. Invest in personalisation and watch your customer relationships—and your business—grow. #actonia #digital #ecommerce #solutions #onlinepresence #digitalgrowth #customers #digitallandscape #customer #retention #strategies

Over the weekend, I delved into a short course that shed light on the challenges late entrants face in competitive markets. Entering a saturated market demands substantial marketing investments to capture attention and sway customer loyalty from established brands. Latecomers must strategically differentiate their offerings to stand out in a crowded space. Timing is crucial, but strategy is king. #MarketEntry #BusinessStrategy #CompetitiveAdvantage #MarketingInsights #StrategicPlanning

Rewarding repeat customers is a game-changer! 💥 Implementing a loyalty program with points, discounts, or exclusive perks keeps customers coming back for more. 🎁 Not only does it build brand loyalty, but it also creates long-lasting relationships with your audience. #Terracor #IntegratedEcommerceSoulution #eCommerce #B2BeCommerce #EcommerceOperations #B2BEcommerceSolutions #CustomerData #CustomerDataTips