Night Market’s Post

As we approach 2024, we're shifting our focus from ROAS to aMER for a more comprehensive view of our marketing efficiency. 🎯 Why aMER? aMER considers the entire customer journey in the cost of acquiring each customer, guiding data-driven decisions aligned with business goals. It prioritizes long-term customer relationships by considering lifetime value. 💼 What's in Store for Pennock in 2024? This shift signifies our commitment to a customer-centric and data-driven approach, ensuring optimized strategies and sustainable growth. 🚀 Join Us on this Journey: We invite brands, partners and peers to embrace the evolution of digital marketing with us. #DigitalMarketing #AMER #BusinessGrowth #PennockInnovates #2024MarketingTrends #Pennock #PennockMarketing

Are you still marketing to your customers through one-way communication? 🚨 Today's customers are more participative, and your competitors are responding faster. ✅ Consumers now crave real-time two-way interactions, where their queries are addressed directly by the merchants in a virtual livestreaming room, and can even witness firsthand how the product works. Shopping conversion rates via livestreaming go up to 10X higher, and nearly 60% of livestream viewers make a purchase during or after the event, according to McKinsey & Company research. Businesses can also leverage real-time feedback to adapt and optimize offerings. Talk about win-win. 🎯 Act now and learn more about how BytePlus MediaLive can help you liven up customer engagement and enhance your event experience 👉 https://lnkd.in/gCmw3bAH

Exciting times at MARCOMM Inc. 🚀 as we dive deep into our latest project for one of our valued fractional clients! We've been busy analyzing a massive customer data dump 💾, transforming it into insightful dashboards 📊. Now, we're taking it a step further by crafting personalized messaging 💬 for each customer based on these insights. This process is a powerful reminder of how data , coupled with a touch of creativity ✨, can truly revolutionize customer engagement , especially when we tailor our expertise to the unique needs of our fractional clients. #fractionalmarketing

Understanding SMBs can be a game-changer for marketers. Join the fireside chat between our Director of Global SMB, eCommerce, and Distribution Marketing Stephen Lawrence, and the Founder and Chief Global Analyst of Techaisle, Anurag Agrawa. Get insights on the #SMB buyer's journey and learn how to tailor content for their specific needs⬇️ http://cs.co/6049VomRH #MktgVelocity #SMBStrategy #DigitalTransformation

🎉 We will forever cherish 2023 as the year Flywheel Strategy came to life. 🎉 Here are a few snapshots that highlight all we accomplished in our first year supporting the B2C and B2B communities in their brand, digital and strategy needs. 28 industry insights published (available here: https://lnkd.in/d-MFwu4G) 14 #DTC & #Ecommerce events attended 8 Strategy Office Hours hosted 8 brands supported by the Flywheel Strategy team 3 team members 2 Industry workshops hosted 1 year in business We’re ready for 365 of helping brands find their scale and success in 2024.  #2023recap #2024kickoff #yearinreview #digitalstrategy #marketingstrategy #brandstrategy #sustainablesuccessfaster #flywheelstrategy

☑️ Got a marketplace vision but unsure where to begin?   Torry Harris Marketplace has everything you need to 🚀launch and grow your digital marketplace! 🌐 Learn more: https://lnkd.in/gMv-PnaQ   #Marketplace #DigitalTransformation

Tapping into subscriber expectations is a must. The evolving landscape of consumer demands has reshaped the subscription industry, leading businesses to navigate forward-thinking challenges. Theresa McEndree, Chief Marketing Officer at Recurly, comments on what consumers truly value in subscription services. From cancellation flexibility to loyalty incentives and personalized experiences. Find out more in the State of Subscriptions: What Consumers Want report: https://lnkd.in/eyyPCrsg #KeepAGoodThingGrowing™️ #RecurlyInTheNews

As a savvy retailer, you understand the delicate balance between attracting new customers and keeping your current ones happy. With a new quarter and season upon us, it's the perfect time to reassess your strategies and align them with your 2024 goals.  Join Bloomreach on March 13 at 10:30 a.m. GMT to learn how to cut your customer acquisition costs, streamline your data, and skyrocket your revenue for a blossoming business in 2024. 🌺💰 Register now for our exclusive webinar and make 2024 your most successful year yet! 🎉 https://lnkd.in/ebRSz6tF  #MarketingStrategy #SpringCleaning #CustomerAcquisitionCosts

The Future of Video Commerce: Unlocking Human Connection & Sales Discover how video commerce is revolutionizing the way we connect and sell. Join us as we explore the intersection of human connection and e-commerce, and the opportunities it presents for individuals and big brands alike. #VideoCommerce #HumanConnection #SalesTransformations #EcommerceRevolution #OnlineShopping #DigitalMarketing #ContentCreators #BrandSuccess #VideoMarketing #BusinessGrowth

Check out our latest article on closed-loop reporting. Closed-loop reporting allows you to track customer journeys from ad exposure to purchase decision, revolutionizing retail media. Qsic's capability leverages time-stamped data for real-time insights. Drives an average 11.4% increase in sales quantity and a 14.9% rise in revenue and embraces accountability and efficiency in advertising. #retailmedia #aooh #iroas