Nina O'Sullivan’s Post

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

The Playbook for Defending Your Brand: Learn how to navigate the digital landscape and protect your brand during a social media crisis. Protect your online reputation before it's too late! Crisis PR Consultant Kris Ruby on how to manage your brand in the age of cancel culture.

From risk assessment to influencer vetting to issues and scenarios preparation, our work with brands around launches, campaigns and communications has become more nuanced and multi-dimensional in recent years. Our freshly launched Special Report "Brands and Politics" from the Edelman Trust Institute explores how to prepare for and navigate politics in a divided world. Political pressure is inevitable, and brands need to be prepared for when it happens, not if. Defining a clear permission space to act helps brands avoid being paralysed by politics and move towards acting with greater certainty.

🚀 How Brands Leverage Comments Sections to Drive Results 🚀 Brand marketers reveal a powerful strategy: engaging in the comments section of user-generated posts. This approach not only facilitates direct interaction with customers but also: - Boosts brand relevancy 🌟 - Enhances positive brand sentiment ❤️ #BrandMarketing #CustomerEngagement #DigitalStrategy

Social media has fundamentally altered how consumers perceive brands, especially during conflicts. When a brand faces a public relations challenge, social media platforms become hotspots for consumers to voice their opinions. These platforms act as amplifiers for consumer sentiments, whether positive or negative. The immediate and widespread sharing of experiences and opinions can swiftly influence public perception, prompting a collective reassessment of the brand's values and practices. This instantaneous feedback loop can either mitigate the damage or exacerbate the conflict, depending on how consumers perceive the brand's response.

Young consumers today prioritise authenticity and purpose in brand communication. They engage with brands that use social media for genuine conversations, align with their social values, and offer experiences that resonate, not just products. #HappyYouthDay2024 #BrandAuthenticity #SocialListening #publicrelations #PublicRelationsAgency #focused #BrandfundiPR #PRPartner #PublicRelations #FutureofPR #StrategicComms #ResultsDrivenPR