Nirav Chatterji’s Post

Competitor Core Investment Shift - Retail Media Networks Surge! 2023 data reveals an explosive 54% surge in competitor investment into Retail Media Networks. E-commerce giants continue to reshape the landscape, leveraging mounting consumer data for more personalized engagement. Facts don't lie - your competition is flipping the retail media script. #RetailMediaNetworks #EcommerceTrends #DataDrivenInvestments. https://lnkd.in/ekRSCETh

Our Industry Developments & Insights director, Marie-Clare Puffett Puffet sheds light on a critical issue in in-store Retail Media: the need for standardisation. Despite rapid growth in Retail Media Networks (RMNs), buyers face a fragmented ecosystem lacking cohesive measurement frameworks. Standardisation is key to unlocking the full potential of in-store advertising. From digital screens to shelf displays, in-store Retail Media places brands right at the point of purchase—but without clear, unified metrics, media buyers can’t invest confidently. Read more: https://lnkd.in/e-_W54wA

Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

In marketing, there’s a long-standing saying: Only half of your ad spend is effective, but you’re never sure which half. Retail data can help you aim to ensure every impression reaches the right audience and can allow you to hold media accountable for results. Hear The Trade Desk’s Kendra Manzo explain how retail data can help you measure the success of your efforts in near real-time in The Trade Desk Edge Academy's Retail Revolution series: https://bit.ly/3xf1TCz #TheTradeDeskEdge

How data clean rooms are enhancing retail media transparency and effectiveness

Don't miss this essential guide to navigating the evolving retail landscape! With insights from over 🔹 135,000 consumers 🔹 globally, we dig into what retailers need to consider when creating and maintaining a world-leading retail media network. In this report, discover: ▶ The financial impact of retail media networks and their growing relevance for retailers ▶ Consumer attitudes towards in-store advertising and how it affects their shopping behaviors ▶ Seven ways to boost your retail media strategy and deliver for CPGs and consumers alike. _ Download here ➡ https://lnkd.in/ge8rdPZc #RetailInsights #RetailMedia #ConsumerReport

#retailmedia is a growing trend. We've done some interesting research into this with responses from over 135,000 consumers - hear what consumers think about it and what retailers need to consider when building their network!

Don't miss this essential guide to navigating the evolving retail landscape! With insights from over 🔹 135,000 consumers 🔹 globally, we dig into what retailers need to consider when creating and maintaining a world-leading retail media network. In this report, discover: ▶ The financial impact of retail media networks and their growing relevance for retailers ▶ Consumer attitudes towards in-store advertising and how it affects their shopping behaviors ▶ Seven ways to boost your retail media strategy and deliver for CPGs and consumers alike. _ Download here ➡ https://lnkd.in/ge8rdPZc #RetailInsights #RetailMedia #ConsumerReport

Relevance in retail is a win/win for both the consumers and the retailers. 🚀 Ever wondered how to make your retail media ads more personalized and effective? Here are some tips from industry leaders: https://lnkd.in/ehQefZeJ

Retail media is on a fast track to grow 16% annually in the US until 2026, fueling fierce competition. Retailers are leveraging digital platforms to discover new revenue streams and gather valuable consumer insights. Explore how this surge in retail media is transforming the industry landscape: https://atbain.co/3LkK60a