Nkembuh Natalie’s Post

Exploring the dynamics of sports marketing teams: What works best? ⁉ Joining EISG opened my eyes to the diverse ways sports rightsholders structure their marketing teams. From my conversations with marketing leaders in the Premier League to those in League 2 and other sports, the differences are striking. 👀 While top leagues feature robust teams covering all marketing verticals like social, content, creative, digital, and brand, smaller clubs often operate with minimal staff. Large disparities even take place even within the same league! We recently helped a League 1 club hire an interim Head of Marketing, which also gave us a good insight into their team structure, and it is impressive! They have seven Marketing Executives who sit beneath the Head of Marketing, working across all marketing verticals alongside other departments such as Commercial and Ticketing, Retail, and the stadium events space. Yet, this isn’t the case with other clubs in the same league, who operate with just a couple of marketers! ⚽ Across the sports industry, marketing teams are growing and specialising, not just across departments but also across focus including digital, paid media, email marketing, etc. No matter the league or sport, it is clear that robust marketing teams are a must if they want to progress and stand out from others. What team structure do you believe drives the best marketing results in sport? Share your thoughts! #sportsmarketing #football #recruitment #marketingstrategy #contentstrategy

The National Football League (NFL) is hiring a Social Media Manager for... drum roll... $30/hr. Legacy companies still struggle to come to terms with the fact that social has completely replaced traditional media. Social content creators have effectively become one of your most significant marketing hires. Creating net-new content on a 24-7 cycle for the world's largest sports is a major endeavor, and the person likely best suitable for this job is under 25 years old with their own following and ability to make their own income. Otherwise, you're just hiring mid talent without a proven track record and missing out on millions of potential new fans. Chartis (Supernova's Fortnite Partner) is a classic example of how young top talent can be disruptive in the media landscape. Some of these creators are under 20 and making hundreds of thousands of dollars! Imagine trying to offer them $30/hr 😂 . In the future, I think the best Content Creators will be treated like on-screen or celebrity talent, and compensated as such. Companies need to invest more resources in their talent or expect subpar results. The NFL is going to get smoked by a new league like LIV / PGA if they aren't air-tight on their marketing strat over the next 10 years. Already living on the edge with a wave of traumatic injuries this year...

So, I don't typically post explainer videos to my entire audience (especially for a specific product in development), but there has been so much meaningful engagement and an amazing response rate on this topic. Here's some info about the NIL Collective project we're working on: https://lnkd.in/g8Py5N37 DM me. #sports #marketing #sportsmarketing #business #project #hiring

CHSN along with Stadium and Bally Live continues to be defined by our desire to deliver fan-centric experiences defined by three major tenets that will bring forth a great experience for brands and fans alike: We must make the experience social: Sports are social by nature and connect people across generations and geographies. Technology supercharges this connection. We need to capitalize on emerging technologies to serve our fans – not only those who come together in our ballparks and arenas, but also the overwhelming majority who are watching from home or on a digital device. We will develop a video destination with the social tools that empower sports fans to react and engage with each other, building an even deeper connection with the content and the sports they consume and support. We must own the relationship with our fans: A CRM with email addresses isn’t enough; we need to know who our fans are, what they want and how we can create the best experiences to foster their fandom. We will develop a digital environment and ecosystem that mimics the in-venue energy but with a personalized touch establishing a one-to-one connection between fan and team.  We must make our product widely available: Cord cutting, evolving distribution models and platform changes are making it more challenging for fans to find their local teams, straining the connection between fans and their favorite teams and players. We must embrace every path to reach as many fans as possible. Our fan-first approach will continue to feature traditional cable, satellite and streaming, and we will expand our reach to fans by including over-the-air television and exciting new ways to digitally connect with our most ardent fans.  

When leading digital/social teams, success is more about how content drives the business' bottom line than it is simply how many likes, retweets, comments or shares that posts get. I am very proud of how when I was with the Vegas Golden Knights, we led all NHL teams in engagement, how at DraftKings Inc. we led all sportsbooks in engagement and how at Pro Football Hall of Fame we led all sports Halls of Fame in engagement. Yet as I continue to try to demonstrate my capabilities as I navigate my job search, I wanted to share an example of a project I undertook at the Pro Football Hall of Fame that helped drive our bottom line. Donna Kelce. By this point, a legend. Back in January 2023, however, our accounts became the FIRST to ever share the now-famous image of her in her split Eagles/Chiefs jersey for her sons, as we confirmed that the Kelces would be the first brothers to ever play against each other in the Super Bowl. Posted the exact moment the AFC Championship Game ended and solidified this matchup, this went viral as nothing I have ever seen before. Across platforms, our initial Donna Kelce posts had more than 100 million impressions and more than one million engagements. On Facebook (see below), this post was shared more times (141,000 shares) than any post by any sports-related social media account in North America in 2023. It had 706,000 likes. Insane! But what makes me proud of this project is how this didn't end with a few posts that popped off. In the following months, the Pro Football Hall of Fame acquired (on loan) Donna's famous jersey and shoes and put them on display in our museum. This became arguably the most popular display in the Hall of Fame the next three months. And for me during my job search, I think is a demonstration of one of the many ways that campaigns I've either led or been a large stakeholder in have driven profit for my employers. ABC News Article About Donna's Jersey Going On Display: https://bit.ly/4dGCnFS

What does a sports marketing agency do for its clients and what roles do people at the start of their careers play? 👇 🏀 Sports agencies are a popular first stop for people at the start of their sports industry career. 🤔 But what services do they offer their clients and how does that translate into what you might practically do in your first job? 🗣 Prism Sport + Entertainment's Nick M. is a great person to tell you. 🏉 With 20 years of experience in sports and entertainment marketing under his belt, Nick has worked across four different agencies. 🧠 Tomorrow night he'll be sharing the reality of agency life with our community and how the knowledge, skills, and network can set them up for a successful sports industry career. 👨🏫 Learn more about the Future in Sports Community here: https://lnkd.in/gtK2Cr52. ❓ Are you at the start of your career journey? 🤗 Do you want to join a community so you can attend events like this, find new job opportunities and benefit from broader support? 🖊 If the answer is yes, sign up here: https://lnkd.in/eMH-r7xi. 👐 Are you an experienced Sports Industry executive and keen to help those just starting out by sharing your expertise? 💬 Then pop a comment below or DM Malph Minns or Vipul Londhe. We're currently building a community of supporters too. #FutureInSports #JobsInSport #SportsRecruitment #SportsIndustry #SportsMarketing

Few things make me more passionate than sports. I am fortunate to help tell the stories behind some of the most exciting companies in the sports tech world. One of those is Zoomph. I recently had a wide-ranging conversation with their VP of Operations, James Ho, about how they are building a better way to measure sports partnerships. One quote stood out: “Sports properties are not sports teams. They are media and entertainment companies.” Sports teams have gotten smart in recent years about expanding their business operations to real estate and other ventures. The explosion of social media and the ever-changing viewing habits of sports fans have presented an entirely new avenue for teams to pursue: media and entertainment. If every fan holds a mobile device capable of tapping into content, every team that hires a creative production staff can create endless ways to engage with fans and monetize their sports brand through advertising and sponsorships. The smart teams hiring and bolstering their staff have caught on -- they're content production companies. That’s the way Zoomph looks at them. They measure them with that lens or look at them in that way. Check out our entire interview to learn more about the awesome work the Zoomph team is accomplishing. https://lnkd.in/gnwFtxFn

Sports marketing managers are making serious cash. How big are we talking? Well, the rumor is they make an average salary of $136,850! With this high earning potential, it only makes sense that it's often difficult to get hired for this position. That's why we made this guide on how to become a sports marketing manager, breaking down things like education requirements and key traits: https://bit.ly/3skkCax It's a short read but it's very insightful. Who knows, this might be your first step to turning your passion for sports into a high-paying career. #CareerAdvice #JobSearch #JobSearchTips #CareerTips #JobTips #MarketingJobs #SportsJobs

Unlock the Gateway to the Sports Marketing Industry! 🏟️🌟 Eager to step into the realm of sports marketing? Our latest blog post is your ultimate guide, offering insights on educational qualifications, essential skills, and strategic networking tips. Dive deep into the impact of social media, explore vital industry roles, and master the art of building a compelling personal brand for success in a competitive job market. 🚀📈 Ready to kickstart your sports marketing journey? Click here to read the full post: https://lnkd.in/gV_d2EY3 #SportsMarketing #CareerDevelopment #PersonalBranding #DigitalMarketing #SportsIndustryInsights

Major Shakeup In Sports Media/Sports Culture Today 😩 Sports Illustrated lays off nearly ALL of their staff and the future behind the media outlet is incredibly unclear. Here is what you should consider if you are a PR/communications specialist, athlete, or just simply want to understand innovation when it comes to your brand 👇🏾. Why This Matters to PR Professionals: - Media Evolution: Highlights the changing face of sports media and its impact on public relations. -New Opportunities: A call for PR professionals to innovate and adapt in a rapidly evolving media ecosystem. -Building Relationships: Emphasizes the importance of cultivating diverse media connections. For Athletes and Their Brands: - Storytelling Evolved: The way athletes' stories are told is changing. Time to get creative! - Broadening Horizons: A push for athletes to expand their media presence beyond traditional outlets. - Digital First: Emphasizes the growing importance of digital and social media platforms. A Call to Innovate: As a publicist and brand manager, I see this as a pivotal moment. It's time to rethink our approach to media relations and athlete branding. The landscape is changing, and so should our strategies.