Nobody's Child’s Post

NRF Big Show: Levi’s Incoming CEO Offers Lessons in Brand Building Speaking Sunday at #NRF2024: Retail’s Big Show, Michelle Gass, Levi Strauss & Co.’s incoming CEO, highlighted five key learnings over her 33-year retail career ranging from the power of brands to the culture that’s prepared her to guide the iconic denim brand’s next stage of growth. Read the full article here: https://lnkd.in/gSTNP4a7 Lisa Goller, MBA "Those are solid principles. It’s also important to monitor rivals’ moves to spot shifts in consumer needs and see if players try to overlap your positioning." Mark Ryski "This is a solid five points, and I’d have only one to add: Execution. And while it may seem like a statement of the obvious, it’s worth noting. You can do everything right, but if you don’t effectively execute whatever good work you do to build a brand will be compromised. "

This week's fashion retail people moves include new hires at John Lewis & Partners, LANVIN and Aspinal of London Limited. Register for FREE below to read more. #fashionretail #peoplemoves #fashionnews #retailnews

Welcome to the New blog series on Retail Masterclass Blog#2: Abercrombie’s Stunning Turnaround As I started my third year of teaching at BerkeleyHaas, one of the top 10 business schools globally, I want to dedicate this blog to the persons who played a pivotal role in making it possible through their unwavering support and encouragement. Sometimes in life, unexpected individuals have a profound impact on your journey. I dedicate my second blog, "Abercrombie's Stunning Turnaround," to two such people: former Dean Ann E. Harrison and Professor Clayton Critcher, Head of the Marketing Department at Berkeley Haas. Professor Ann Harrison, an expert in the growth economies of India and China, once said, "These economies are at the heart of innovation opportunities." Her words reflect a philosophy I have lived by—embrace risk and don't fear failure. When I reached out to over 30 retail professors from top U.S. universities to collaborate on research opportunities in Emerging Markets, not one replied. Instead of giving up, I wrote directly to the deans of the top five business schools. Ann was the only one who responded, and that email changed my life. She not only believed in my vision but also forwarded my request to Clayton. This opportunity would never have come to life without Clayton's mentorship and belief in me. He took a risk, giving me a chance to teach the core marketing 1st year course to 300 MBA students—a leap of faith I will never forget. After my first year, he encouraged me to create an elective course and supported me through the rigorous selection process. I am proud to say that both courses were recognized with the prestigious Club 6 award in fall 2023, given based on student evaluations. Their generosity, vision, and willingness to take a risk on an outsider changed everything for me. I am now part of a world-class marketing department @ BerkeleyHaas, where I have the honor of being part of the department alongside legendary Marketing Guru David Aaker, among others. I hope this inspires you to keep pushing forward, taking risks, seeking out opportunities, and value the people who support and guide you along the way. Sometimes, all it takes is one person to open a door.   Thanks for your likes and comments. As always, I sincerely request you all to comment and share these blogs with your friends, colleagues, and bosses to spread the latest best practices. Let us build a knowledgeable retail community together.

I'm proud to share that we're kicking off NYFW with a conversation that needs to be had! The pull-back of plus-size representation on the runways is glaringly obvious as the pressure to make ourselves smaller through the pervasive push of GLP-1s and the return to the “heroin chic” beauty aesthetic, all while the big brands who toted on "size-inclusivity" and "BodEquality" 😏 to remain relevant have now pulled back their plus assortment, after failing to capture the hearts and wallets of the plus consumer properly. Where does that leave us? Dia & Co is now the largest online marketplace exclusively serving the plus consumer. With hundreds of brands and thousands of styles, we're on a mission to create the best shopping experience for our community. Building an assortment to shop the brands you love and explore new brands you've never heard of, stay up to date on trends, and actually have fun with fashion is what it's all about... and, we're not backing down, we're only getting bigger and better! If you're in the NYC area this week, join us for the conversation. #plussizefashion #NYFW #marketplace #ecommerce

Back in April Kingpins Quarterly interviewed the legendary Jerome Dohan. It brought back memories of when the denim industry had a mission to create, remember Heather Jerrehian ? Anyway, I was interested in a part of the interview where Andrew asks the following: JD: Women’s is worse than men’s because men’s didn’t enter the market like women’s did over the past 20 years. Men's were the first guys to make jeans and then women’s became popular. And after being popular, there were brands left and right that opened up, and jeans didn’t mean really anything anymore. It was about price point, and it was about picking a basic, and I didn’t even understand the market after. AO: Do you understand it right now? Because I don’t. JD: I don’t. I understand that people are not creative and because the people are not creative, they work with price points. AO: When you started your brands there were all these stores in Los Angeles like Kitson and Fred Segal. They’re all gone. Why do you think they’re gone, and what’s going to happen after that? JD: Stores like Kitson wanted to make more money [on] the product. And when you think about that…, you don’t think of a product anymore, and a lot of brands that were sold in those stores didn’t give the image of the store anymore. And business became tough, very tough, especially for department stores. Look at Barneys. Barneys was the first department store to close, and [I knew] this was going to be a big deal… Barneys was a store that was a landmark. People used to come to LA and where did they go? They’d go to these kinds of stores. The day it closed, I knew the market was going to change. Florian Schneider what are your thoughts on how the stores are looking in today's environment?

What can be learned from the come-back kids? Marks and Spencer, Abercrombie & Fitch Co., and AllSaints are three strong turnaround stories that have demonstrated retail/fashion turnarounds are possible. These three span the UK's broad appeal middle market, a famous global player, and a super-focused directional fashion brand. While Ted Baker and Superdry are on the ropes, these success stories offer valuable insights, although we see no common silver bullet 🤔 Here are three thoughts from TRP: ✅ M&S maximised and widened the appeal of Food while bringing third-party label credentials to help the perceptual change of own-label clothing (as own-label was developed too) )—all with operational efficiencies, digital development, and a re-energised team culture. ✅ Abercrombie was bold and brave, a significant change from the original model, in which customer feedback now plays a leading role in product development. The new CEO has created a highly customer focussed culture, rather than A&F knows best ;) They've also moved to attract an older customer than teens. ✅ All Saints strengthened its distinct brand DNA, found its tribes in global locations, and developed its DTC channels, avoiding an over-reliance on wholesale and marketplaces. It would be good to hear what others believe has contributed to these turnarounds... #Retail #Fashion #Brands Alexandra Legro RM Philip Mountford Jon Bennett Micha Medendorp Benjamin Philip Sarah L. Morris Helen Beebe Laura Supple Eva Pascoe Henrik Madsen Will Murray-Phillips Alex Pickering Kees Verkade

This week's latest fashion retail people moves include appointments at ASOS and #Blumarine, and an exit at Selfridges. Find out more below. #peoplemoves #fashionretail #appointments #retailnews

This week's latest fashion retail people moves include appointments at ASOS and #Blumarine, and an exit at Selfridges. Find out more below. #peoplemoves #fashionretail #appointments #retailnews

Ready to shake up your retail game? Our latest case study unveils the magic behind successfully navigating a strategic transformation! From reimagining storefronts to redefining brand identity, we've got the inside scoop. #changing culture #strategyexecution #StrategyMadePersonal