AllSaints

2014 marked a special milestone in the history of AllSaints with the opening of our first stores in Korea. This initial step into the Asian market heralded new beginnings for our brand, an opportunity to introduce ourselves to an entirely new customer base and the chance to make a home in such an energising and exciting part of the world. Thanks to the dedication, commitment and hard work of our teams in Asia, we have seen our brand presence go from strength to strength across the continent since then. To mark our first decade in Korea and in celebration of our brand's 30th anniversary, we hosted two exhibitions featuring our bespoke giant leather jacket as their centrepiece. This already iconic item, a 30-times enlarged version of our signature Balfern Biker, was first unveiled alongside our SS25 runway at London Fashion Week in September. This October, Korea became its second location worldwide to be showcased at. These exhibitions were hosted at two of our highest traffic Korean stores, Bundang Department Store Lounge and the Parnas Mall Lounge in Samsung-dong. Visitors to each space got the opportunity to see our giant leather up close as well as selected lines from our AW24 collection. Our event at Parnas Mall Lounge continues until the 17th October and includes a lucky draw event which visitors can join after completing three missions! We’re also displaying our Archive collection alongside our giant leather, inviting customers to get a true feel for our brand's aesthetic over the years. We have loved getting to welcome new and familiar customers as well as friends of the brand to each space. It’s been a special first 10 years for AllSaints in Asia. We look forward to seeing what the next 10 will bring. #WeAreAllSaints

Hispanic Heritage month runs from the 15th September to the 15th of October, observed across the United States to pay tribute to the generations of people of Latina/o/e/x heritage whose contributions and influence have enriched American history and culture. Organised by East Coast people business partner, Marisol Tapia, our LA Studios colleagues got together last Tuesday for a Hispanic Heritage Month celebration. The event started with an education piece where the group reviewed the Latin experience in the US. Marisol was able to speak on the history of Latino’s in the US, discussing some of the hardships faced as well as the amazing contributions made. The group discussed what we’ve been doing to mark the month including the return of our En La Cocina cookbook where team members of Latina/o/e/x heritage submit some of their favourite Latin American recipes to share with our teams. We have also been hosting safe space conversations, open to all employees who identify as Latina/o/e/x including dual or mixed backgrounds to discuss their experiences in a safe space free of judgement. Alongside these conversations, we have also hosted an ally safe space to recognise the importance of everyone's contributions in our DEI communities. After the education and information sections, we moved onto “Loteria”, a version of Bingo that's especially popular in Mexico. Winners won a highly coveted stuffed mini pinata! Mexican sweet treats were also on offer including pan dulce, churros and cafe de olla (a coffee with cinnamon and molasses that became popular during the Mexican revolutionary war and is still a staple in Mexican households!). We asked Marisol what Hispanic Heritage Month meant to her? “I see it as a time to reflect on the history of Latina/o/e/x in the USA, the hardships we continue to face, how far we've come and how much of a positive impact we make in this country. It means taking up space and sharing our colourful magical cultures with so much orgullo (pride). It's understanding that we exist not only during this month but every day, all day. For me it's also a time of deep reflection and unlearning harmful biases to continue to sympathetically honour every Latina/o/e/x journey, as they are all different.” We have loved getting to mark Hispanic Heritage Month and are grateful to all of our team members involved with coordinating the month's activities. Now, we’re off to open up En La Cocina to find our new favourite recipe! #WeAreAllSaints

Last Thursday, it was time to celebrate 30, highlight many of the year’s successes and talk strategy as we brought Brand Day to our LA Studios team. Hosted in the Pacific Design Centre's Silver Screen theatre by Megan Sternstein and Patrick Heitkam, team members were treated to presentations from CEO, Peter Wood, President of wholesale, franchise, licensing and e-comm partners (WFLE), Patrick Heitkam, director of PR & marketing North America, James Schuck and global people and culture director, Alex D.. The event also provided the perfect opportunity to celebrate our seven North America AllSaints Icons, Guy Montgomery, Jackie Perez, Daneya Williams, Maria Ayala, Shelly-Ann Austin, Delma McFate and Eric Jackson who have each been a part of our brand’s journey for 10 years or more. Not everyone was able to attend in person, so we connected together, on screen to celebrate each of them. We also had special guest and magician, Rob Zabrecky join us for a fun filled game of “Win or Lose”. Later that afternoon, we announced our Brand Day award winners. Many congratulations to Marisol Tapia, Martin Castillo, Christopher Martin and Team WFLE who took home this year's awards. We rounded off our day's presentations and celebrations with the internal promotion announcement of John Jacobs into the newly created role of Vice President of wholesale, North America. We couldn’t have been happier to see the standing ovation that John received from his colleagues after this news was shared! It was then time for some bubbles as we toasted to our brand and celebrated our 30th year, and 15th year in North America, together. It was a special one. #WeAreAllSaints

We’re continuing our 30th anniversary celebrations this week and making sure that these particular celebrations are focused around giving back. From today, say hello to our 30 pop-ups with Shelter. We have been a proud partner of housing and homelessness charity Shelter since 2022, working together to fight against homelessness and fashion waste. Did you know in the UK alone it’s estimated that 700,000 tonnes of waste and clothing end up in landfills every year? By working with Shelter we are encouraging people to reduce this waste. It’s time to recycle, upcycle and shop more consciously for responsible styles that are made to last. To commemorate our milestone year and to give back to a charity close to our hearts, we have donated over 5000 units of stock in total across 30 Shelter stores throughout the UK, all available to shop from today. Design director, Rebecca Nye has also personally selected 60 golden ticket items which have been allocated across the various locations. Our distribution centre colleagues have been hard at work delivering our stock to the Shelter stores. Today, volunteers from our store and visual merchandising teams have been out and about, partnering with our Shelter store colleagues to merchandise our lines in their locations and bring some AllSaints magic to the displays. We’re so grateful to everyone involved in this project for their efforts to bring it to life. In the words of COO, Catherine Scorey Jobling "We are passionate about making sure our brand is a force for positivity and change, and working with Shelter is an important part of that. This year is particularly special for AllSaints as we celebrate our 30th anniversary and we wanted to celebrate in ways that felt significant and genuinely meaningful. We’re really looking forward to seeing people enjoying discovering items in store.” Our AllSaints pop-ups are available to shop in the following Shelter stores nationwide: Barnes, Brighton, Bristol Clifton, Bristol Prom, Canterbury, Carlisle, Clapham Common, Clapham Junction, Crystal Palace, East Dulwich, Eastbourne, Horsforth, Hampstead Heath, Kings Cross, Muswell Hill, Nantwich, Primrose Hill, Turnham Green, Wimbledon Village, Edinburgh Stockbridge, Edinburgh Morningside, Edinburgh Tollcross, Edinburgh Nicolson st, Edinburgh Forrest Rd, Inverness, Glasgow Botanics, Glasgow Union St, Glasgow Byres Rd, Glasgow Pollokshaws and Helensburgh. Come and say hello, donate to an incredible cause and perhaps leave with your new favourite AllSaints wardrobe piece! #WeAreAllSaints #Shelter

Last Thursday we invited members of the press, stylists and friends of the brand to our Los Angeles, Beverly Drive location to celebrate the launch of our new Eau de Parfum fragrance collection in North America. Our scent bar gave guests the opportunity to experience the individual notes of our three new fragrances, Sunset Riot Intense, Ravaged Rose and Shoreditch Leather. Guests were also treated to sounds by DJ Zen and able to enjoy custom cocktails as they mingled with new and familiar faces against the backdrop of our fragrance collection framing the event space.  We couldn’t have done it without our PR & marketing and Beverly Drive store team. Thank you to them for all of their support. Have you tried our new fragrance range yet? Make sure to stop by and sample it for yourself this fall. #WeAreAllSaints 📸 BFA

We’re thrilled to announce that we have been nominated in five categories at this year’s Drapers Awards. 📌 Best store design - AllSaints Trafford Centre, Manchester 📌 Retail star of the year - District manager, Gillian Forsyth  📌 Team of the year - Wholesale, franchise, licensing and ecomm-partners team 📌 Best marketing campaign of the year (company turnover >100m) - AllSaints X Royal Ballet 📌 Diversity & Inclusion award - Inclusion & beyond at AllSaints We’re delighted to see our team's efforts recognised and very proud to be nominated alongside such great brands and inspirational individuals. We look forward to celebrating together at the awards ceremony on November 13th. Wish us luck! #WeAreAllSaints

Have you seen our leather windows? Launched in selected stores globally last month as we celebrated our 30th anniversary and in place throughout October - it was time to give our most iconic category centre stage! We’ve chosen some of our most loved styles and displayed them alongside some new arrivals deserving of your attention. Each jacket is suspended with an Archive Edit, AllSaints Rocks belt. And of course, we’ve got something up our sleeve for shearling in November. A huge thank you to our visual merchandising and store teams for getting these in place as well as our design, buying, merchandising, distribution centre and production teams for their support. Partnership with our valued suppliers was also key in transforming our vision from concept to reality.  Come and see them in an AllSaints door near you. Which one will you try? #WeAreAllSaints

Being a business of feelings was a key theme at this year’s NAUKEU Brand Day. For the first time, we invited our North America retail leaders to the UK so we could experience the magic of brand day and celebrate our brands 30th year all together. Hear about what this experience meant to some of our visiting leaders below. What did it mean to you to attend this year's brand day in London? Eric Jackson: “This was not only my first time to leave the country but I'm also the first person in my family to leave the country! Growing up in a large family, I wasn’t fortunate enough to travel so taking that flight to London was epic! Before this trip I thought it didn’t get much grander, more creative, more beautiful than New York City! But London - the architecture - chefs kiss! Whether I stay with the brand another 10 years or was to leave tomorrow, this trip will forever be apart of me. I feel blessed to work for a brand that has helped me to experience this. #SPELLBOUND” Ashley Bell: “Attending Brand Day for the first time truly showed me how AllSaints not only cares for our employees and the culture we cultivate but precisely how much passion each individual working for AllSaints has! It’s so inspiring to see this amount of passion permeating throughout the brand. I am honoured to be a part of it.” Ryan Harris: “Attending Brand Day in London this year was an unforgettable experience, filling me with a mix of unknown excitement and inspiration. It was a moment that symbolised the fulfilment of long-held dreams, as I had always wanted to purchase my own home and get to travel to London. Within just two weeks, both of these aspirations became reality. Being part of a brand like AllSaints is hard to express fully in words, but it’s a privilege to contribute to something so creative, dynamic, and globally recognised. It was a true milestone in both my personal and professional journey.” #WeAreAllSaints

They're here! Our seasonal stylist vacancies are live across North America, UK and Europe. We're excited to welcome lots of new team members this holiday season, as we celebrate our 30th year in style. Find out more and submit your application through our careers site today: https://lnkd.in/dQUN5B5v We can't wait to meet you. #WeAreAllSaints

Two weeks ago today, as part of London Fashion Week, we presented our SS25 runway show at The Serpentine North Gallery in Hyde Park. A highlight of our 30th anniversary celebrations, we hosted our runway twice in this eminent location - a preview for our teams earlier in the day and later that afternoon the main event, attended by valued partners, suppliers, members of the press and friends of the brand. Our teams were also invited to dial in live from across the world so everyone could feel a part of the magic that COO Catherine Scorey Jobling and our design team had created! Our SS25 Metamorphosis collection encourages us to take a moment to welcome the future. An evolution. A growth. The beginning of a new chapter. The collection is a representation of both the fragility of nature and the strength needed to survive. Nature is resilient. As is our brand. At a time where the fashion industry needs to do better at stewarding the earth’s precious resources we are committing to incremental changes for right now, and larger goals for the future, our sustainability efforts are always growing. This season breathes new life into wardrobe foundations. Effortless separates and bold statements. AllSaints signatures are reworked with a considered modernity. A focus on causal elevation, intentional details and premium fabrications. Iconic pieces created to last. This collection is a tangible celebration of how we adapt and evolve. AllSaints Metamorphosis. The great transformation. OUR DNA IS ALIVE #WeAreAllSaints 📸 Getty Images