Nobody's Child’s Post

There are some retailers I talk to who are off-the-dial smart. Jordan Hepburn, of Hobbytech Toys, teaches me new ways to think about data and customer loyalty every time we talk. It's an absolute privilege to be able to learn from the people who use our product, and all the incredible ways they're using first-party data to make marketing and business decisions. This year, we've made a conscious effort to step back. Instead of making ads and content to talk ourselves up, we're letting merchants take the front seat. Sure, we know our way around the product. But no one knows how to use the data and insights better than the retailers who are in Marsello day in, day out. That's where the real value is! #Marketing #Retail #B2B

Jordan (Hobbytech Toys) gave our community some insight into how he uses data to optimize his marketing. Firstly, almost everyone who comes into the store signs up for their rewards program. That gives Jordan first-party data like their name, phone number, email, purchase categories, and brands they favor. "This gives us a clear picture of each customer, their buying habits, and spending," he explains. Jordan uses Marsello to collect in-store and online purchase data, and syncs it all into Klaviyo to run highly tailored omnichannel marketing. Then, he says: "I prioritize an hour each day for marketing data, analyzing last week's wins and losses to improve this week." His advice to other retailers: "Focus on the most important data aspects and let the rest blur out. Collect as much data as possible, even if not immediately needed, for future projects." If your loyalty, customer, and marketing data aren’t working together, you’re on the back foot already. Integrate your systems. Make them talk. Too much data is better than not enough—then pick what matters most and track it month-on-month. Here's to knowing, not guessing! 🥂 -------- Join our mailing list for invites to webinars, access to exclusive content, and more: https://buff.ly/3AmI9hv #OmnichannelMarketing #CustomerData #Retail

Are you ready to secure the #ecommerce #retail spotlight in 2024? From the continued importance of strategic creative to measuring success in a cookiless world checkout our tips! #RisePredictions2024

Whoever works in retail knows about the retail calendar - March to August ? Improve your tech stack, marketing and sales funnel, digital shelfs - and sell! September to February ? Sell, sell - and sell some more :-) In strategic client success for optimizing user generated content collection, distribution and display programs, you are among the first to be impacted by this operational rythm. Even 'the lowest hanging fruit' in terms of e.G. a new review collection strategy that might allow for multi-million incremental revenue gains won't make it if applied too late in the year, e.G. from September onwards. And ambitious PDP display improvement projects to create user experiences that allow for considerable boosts in engagement of the audience with user generated content (again generating incremental revenue lifts of up to +40%) will only have a chance to make it into the roadmap if positioned in the 'improvement' phase, from February to August. This having been said - WAIT - are we hitting september soon? If you are reading this and asking yourself whether your digital shelf is ready for the upcoming sales season, register for our upcoming webinar, where Christine Lee (VP Global Retail, Bazaarvoice) and Robelle Mancilla (Director, Site Merchandising & Operations, Sam's Club) will debate exactly this question and share over a decade of combined expertise to help you: 📈 Uncover key insights into global e-comm shopping trends and timelines 🎯 Target online shoppers through shipping speed, dynamic pricing, and deals 🎥 Leverage video content to capture shoppers' attention Register now to secure your spot with 'Growth Gurus' (yes, this is how we branded this webinar series specifically created by and for industry experts, offering actionable insights to help you win on the digital shelf - and I absolutely love it) Don't miss this opportunity to learn from the best! #ecommerce #holidayseason #webinar #retail #digitalmarketing

Up to 88% of people now look at reviews before making their mind up about a brand. But what if you could monitor sentiments on your product in real time and measure performance? The Digital Shelf does that and and more, allowing you to collect feedback for new products, campaigns, and promotions while gauging product performance across retailer networks. For more on how to optimise your digital shelf experience, find the full report here: https://lnkd.in/ghydSSwi #eCommerce #OnlineShopping #DigitalShelf #ProductReviews #ShareOfShelf

Deloitte reports that nearly 80% of brands believe consumers are impressed by their ecommerce experiences — but less than half of shoppers actually are. On the bright side, the study found that when customers receive “consistent and positive” experiences, they return, spending 37% more. Talk about making lemonade out of lemons. That’s a huge opportunity for fast-growing, forward-thinking brands. Seize it by discovering what your customers consider “consistent and positive.” Survey them. Read reviews. Talk to your sales and support teams. Listen to customer calls. If you manage multiple brands, marketplaces, or storefronts, consider consolidating customer profiles so you can see the big picture. Then build on what you learn, personalizing experiences to capitalize on their preferences (by automatically uniting commerce, marketing, merchandising, and service tools and data, Maropost makes this part easy). What have you learned from your customers? And how have you used it to improve experiences?

Are you delivering customers a seamless, personalized shopping experience? According to recent data, 77% of shoppers avoid sites where they've previously encountered search problems. 🤯 In this blog post, we dive into the world of AI-driven search and merchandising tools that can revolutionize your ecommerce store. Discover how these tools can: ✅ Offer hyper-personalized search results and recommendations ✅ Boost conversions and average order value ✅ Reduce search exit rates and cart abandonment ✅ Enhance the overall user experience We also share essential tips on choosing the right tools for your business, key features to look for, and how to measure their success using crucial KPIs. Read our blog post now and learn how to leverage AI-driven search and merchandising to create a winning ecommerce strategy. 🏆 📌 Link in comments #Ecommerce #SearchAndMerchandising #Discovery #AITools #PersonalizedShopping #CustomerExperience

Personalised Search and Merchandising is becoming more common now, and you may be wondering whether it's a good investment for your business. In this article, we provide you with tips on choosing the right tools for your business, key features to look for, and how to measure their success using crucial KPIs. #personalisedsearch #weboptimisation #conversionoptimisation #personalisation #ai #maropost #findify

Did you know that 77% of shoppers avoid websites where they've had trouble searching for products? 😟 What's the secret to winning them back? Elevate their shopping experience with smarter product discovery. Implement hyper-personalized website search and merchandising that adapts to each customer’s unique behaviors and preferences. Keep your customers excited and coming back for more! Findify by Maropost just released an invaluable resource on evaluating #productdiscovery tools for your online store. Check it out here: 👉 https://bit.ly/3QVZDqF #Ecommerce #ProductDiscovery #Maropost

Great article on customers real opinion of their online shopping experience. It's only becoming more and more competitive out there, so brands need to look at all strategies that they can deploy to improve the shopping experience. We don't have all of the answers, but we certainly have some good ones! Please get in touch if you would like to learn what Maropost can offer to help you in this space 😀 🕺 #weboptimisation #eccommerce #personalisation #ai