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🏍️ [Sports Biz News]🇮🇹 Brand Enhancement through Partnership: QJMOTOR GRESINI Moto2 Team and QUICK MILL 👏 The Italian prestigious racing team Gresini Racing's "QJMOTOR GRESINI Moto2 Team" has announced a new official sponsorship with QUICK MILL for the 2024 and 2025 seasons. This partnership is a natural step based on the shared excellence and passion of both companies. QUICK MILL, known for its high-quality espresso machines and grinders, will have its logo prominently displayed on Gresini's Kalex bikes and Moto2 pit box panels. This visibility is expected to enhance brand recognition significantly and strengthen the financial foundation of the team, providing essential resources for technical development and rider training. Stefano and Roberta Chinaglia, owners of QUICK MILL, expressed their enthusiasm for the partnership: "Supporting QJMOTOR GRESINI Moto2 was a natural step for us. We share a deep passion for our work, a determination to succeed, family values, and a constant pursuit of excellence. The Gresini team embodies these principles perfectly, and we are excited to support them in every corner and straight." Carlo Merlini, Commercial and Marketing Director of Gresini Racing, highlighted the importance of this partnership: "It is always a source of pride to see the #GresiniFamily expand, especially with a company like QUICK MILL that shares our values of passion and excellence. We are ready to achieve great results and satisfaction in the Moto2 category for the 2024 and 2025 seasons." This strategic collaboration between QUICK MILL and QJMOTOR GRESINI Moto2 team not only showcases the power of shared values in achieving excellence but also serves as a prime example of effective sports marketing. By leveraging the high visibility of the Moto2 platform, QUICK MILL can reach a dedicated and passionate audience, while Gresini Racing benefits from the robust financial and technological support. In addition to the branding opportunities, this sponsorship enhances QUICK MILL's presence in the competitive motorsports arena, aligning the brand with speed, precision, and innovation. For Gresini Racing, the partnership means improved resources for bike development and rider performance, ensuring they remain competitive in the Moto2 series. The partnership is expected to bring mutual benefits, driving both brands toward greater recognition and success in their respective fields. As motorsports fans eagerly anticipate the upcoming seasons, the collaboration between QUICK MILL and QJMOTOR GRESINI Moto2 team promises to deliver thrilling performances and innovative advancements. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #gresiniracing #moto2 #quickmill #motorsports #sponsorship #racing #italy #globalmarket #businesspartners #collaboration #brandawareness

The Keysbrook Motorsports Facility Proposal (Keysbrook) has moved one step closer with the conclusion of advertising of the Environmental Review process. The $35 million planning proposal, is for a FIA Level 2 accredited multi-use motorsport facility designed by world renowned F1 track designers Apex Circuit Design (Ltd) (UK). It is planned to be constructed in Keysbrook in the Shire of Serpentine Jarrahdale. The proposed racetrack has secured site recognition for a range of important accreditations by national and international racing organisations including FIA, The Confederation of Australian Motor Sports (CAMS), Motorcycles Australia and The Commission Internationale de Karting (CIK). It is also recognised under the State’s WA Motorsports Strategy, Shire of Serpentine Jarrahdale’s Tourism and Economic Development strategies and Local Planning Strategy. Planning Director Steve Allerding from Allerding and Associates noted: “Keysbrook will be an exciting addition to complement and promote the Motorsports Industry in Western Australia. On a day-to-day basis Keysbrook will provide a venue that will accommodate advanced driver training and education, recreational track use, vehicle testing and manufacturers days, but it is a venue that has also been designed to accommodate accredited local, national and international race events.” As a FIA (Level 2) accredited facility, Keysbrook can attract and host accredited international events and will complement other motorsport facilities, through the increased promotion of motorsports events in WA. The Main Circuit will be built in a commercially active rural area (not rural living) comprising a 3.5km Track and a separate Karting Track and a range of supporting infrastructure comprising: ·       Club Room and Main Pit Building; ·       Race Control and Medical Building; and, ·       Go Kart Facility Building. The facility infrastructure have been designed to meet FIA’s strict requirements to ensure ongoing accreditation and management of the facility. Steve Allerding noted: “.... Keysbrook Motorsports Facility has the potential to bring benefits to the State and the Shire and act as a catalyst for other industries, employment, and activities in the broader Serpentine/Jarrahdale locality and Perth Peel Metropolitan Regions. It will also provide a new accredited destination for people to come to Western Australia and to the Shire of Serpentine Jarrahdale.”  Once approved, Keysbrook could potentially target the following sorts of international events: ·       Asia LeMans series; ·       Asia Road Racing series; ·       World Rally championships (tarmac events); ·       TA2 Asia; ·       ROK Cup Asia; ·       IAME Asia series; and ·       Rotax Asia series. Once the environmental process is concluded the Proposal will be returned to the State Development Assessment Unit (SDAU), for final consideration and determination by the Western Australian Planning Commission.

Liberty Global, the owner of Formula One, will acquire additional shares in Formula E that will bring Liberty’s ownership of the electric car racing world championship to 65% after buying out Warner Bros Discovery. “Liberty Global have a proven track record of building and growing businesses and their investment in us comes at the perfect time as we plan for a period of exponential growth,” said Formula E Chief Executive Officer Jeff Dodds. “Having personally known and worked alongside the Liberty leadership team for over a decade, I’m thrilled to be able to further benefit from their expertise and their resources. This is a powerful vindication of the huge potential of our sport.” The announcement came on the same day that Formula E released its 2025 schedule with 17 races across 11 locations with doubleheaders in Shanghai, Tokyo, Berlin, London, Monaco and Saudi Arabia. Related Stories Formula E 2025 Schedule Released; Liberty Global Takes Ownership of Series 2025 IndyCar Schedule Revealed; All Races Heading to Fox VisitPA to Sponsor NASCAR Cup Series Race at Pocono F1 Arcade to Open Las Vegas Location in 2025 NASCAR Championship Weekend Returns to Phoenix in 2025 The 2025 season will actually start December 7, 2024, in Sao Paulo, Brazil, before going January 11 to Mexico City with stops included in Miami on April 12, Monaco on May 3-4, Tokyo on May 17-18, Shanghai on May 31 and June 1, Berlin on July 12-13 and London on July 26-27. There is one race still open on the calendar with the date in March yet to be announced while final discussions with a new venue take place. Miami will be on the Formula E schedule for the first time since the series’ inaugural season with the race scheduled to be at Homestead Miami Speedway. The Formula E World Championship this season will make a U.S. stop in Portland on June 29 with the season finale in London on the weekend of July 20–21 at ExCeL London with a track that weaves its way both inside and outside of the xhibition center and around the historical heartland of the Royal Docklands. “We’re excited to take a controlling interest in Formula E, a business we first invested in nearly 10 years ago,” said Liberty Global Chief Executive officer Mike Fries. “Formula E has a massive potential for further growth while integrating the most advanced sustainability standards in sports. The investment continues our approach of disciplined capital rotation across our Ventures portfolio and our strategy of making long-term investments in highly attractive businesses.” https://lnkd.in/dg7JFT4V

The sprint race format in Formula 1 feels like that unpredictable cousin who turns up at family events, makes the biggest mess and then silently disappears —sometimes frustrating but always leaving a mark. Designed to energize race weekends, sprint races have redefined the F1 experience, bringing additional action and a LOT of debate - because the only thing that beats the F1 community's ability to complain is the French's ability to manifest. In the 2024 season, six iconic circuits hosted sprint races, including Shanghai, Miami, Austin, and Interlagos. Each event offered fans three consecutive days of competition: Friday qualifying, Saturday’s standalone sprint & GP qualifying, and Sunday’s main event. Sprint Race Format Overview: - Distance: Approximately 100 kilometers, about one-third the distance of a traditional Grand Prix. - Duration: Around 30 minutes, providing a condensed and intense racing experience. - Points Allocation: Points are awarded to the top 8 finishers, contributing to the overall championship standings. - Grid Determination: The finishing order of the sprint race used to set the starting grid for the main Grand Prix. In 2023, the sprint race no longer determines that. The sprint race is now a standalone event, with its own qualifying session (Sprint Shootout) held on Saturday. Sprint races are a textbook example of creating new revenue streams, it really wasn't anything genius or otherworldly; just do more - get more strategy: - Sponsorship Gold: Standalone sprint events bring presenting rights—think “XYZ Sprint Shootout”—unlocking fresh branding inventory. - Broadcast Boost: More on-track action translates to higher viewership, making F1 a stronger player in broadcast negotiations. - Fan Engagement: Bite-sized, high-stakes racing appeals to younger, digital-native audiences, generating spikes in social media buzz. Definitely interesting if you want to introduce someone to the sport without shocking them with a 2H-long race. I know I joked before but the shortcomings are actually real, critics argue that sprint races dilute the Grand Prix’s uniqueness, but mostly teams grapple with increased logistical and repair costs. Imagine breaking your car in the sprint race and needing to have it fixed before the GP qualifying a couple of hours later. That.Is.Stress! From a marketing perspective, the standalone sprint format is great, but balancing commercial success with preserving the sport is crucial here. Fun facts: - 17 Sprint Races since the format's 2021 inception, with Max Verstappen claiming a dominant 64.7% win rate. - Oscar Piastri’s first F1 victory came during the 2023 Qatar sprint—a moment that thrilled fans and marked a resurgence for McLaren. What’s your take—are sprint races the future of F1, or do they risk overshadowing the main event? #SportsBusiness #FanEngagement #F1Sprint #SportsMarketing #SponsorshipTrends

Dear We Racing Fans, As we shift into high gear for 2025, here’s a quick update on everything happening at We Racing this January. From new partnerships to season preparations, we’re off to a great start! 🔵Autosport International Expo – Expanding Our Network This month, we attended the Autosport International Expo 2025 in Birmingham, a great opportunity to explore partnership and sponsorship deals. We connected with industry leaders, potential sponsors, and motorsport enthusiasts, setting the stage for exciting collaborations. 🔵2025 Race Calendar Confirmed! Our 2025 race schedule is now live on our website! We’re gearing up for an action-packed season with thrilling competitions. Our focus is now on team development, refining our lineup, and getting race-ready. 🔵New Partnership with Masters of Motoring We’re excited to announce our partnership with Masters of Motoring! We’ll be attending their upcoming events, expanding our reach, and engaging with a wider motorsport audience. Stay tuned for exclusive content from this collaboration! 🔵Sponsorship & Marketing Strategies We are refining our sponsorship and marketing approach to strengthen We Racing’s presence. This includes more engaging content, increased fan interaction, and data-driven strategies to create value for sponsors. Are you a business owner or an employer looking to attract new clients? This is a perfect opportunity to get involved! Partnering with We Racing can elevate your brand. Get in touch via our website or social media channels to learn more. 🔵New Content & Social Media Expansion We’re ramping up our social media efforts, bringing more behind-the-scenes content, race insights, and driver highlights. Follow us on Instagram, TikTok, YouTube, and Facebook for the latest updates! 🔵What’s Next? 👉Finalizing sponsorships with key partners. 👉Race preparation and testing sessions. 👉New content series for fans. 👉More community engagement initiatives. We appreciate your support and can’t wait to share more updates. Let’s make 2025 unforgettable for We Racing! Stay fast, stay fearless, and see you on the track! - The We Racing Team

Developing awareness of your brand, getting access to a platform for corporate entertainment during a race event, and associating your product or service with the success of an elite level race team can all be achieved realistically and reasonably with UN-LIMITED MOTORSPORT in one of the best loved, most illustrious and famous motor racing championships in the world. Whereas a small sticker on the wing mirror of an F1 car costs at least $5 million, you can secure TITLE SPONSORSHIP of UN-LIMITED MOTORSPORT in the British Touring Car Championship, with top drivers, for an entire year for a fraction of this cost. That means your brand drives the entire livery of the car (or two), the garage, driver’s overalls, crew/team uniforms, trucks and full PR support. UN-LIMITED MOTORSPORT and the British Touring Car Championship offer you a platform for global coverage including your brand clear and present on the famous starting grids at Silverstone, Brands Hatch and Donington Park race circuits and dedicated marketing professionals to help your brand stand out via social media, broadcast channels, dedicated productions and extensive photo coverage.  A TITLE SPONSORSHIP of UN-LIMITED MOTORSPORT would allow you to bring your customers, clients or employees to a special event where they can meet the team, enjoy VIP hospitality, meet the drivers, be on the pit wall as the cars cross the finish line, get sprayed by champagne (optional), and really experience the full racing landscape. Join UN-LIMITED MOTORSPORT today and put your brand ahead of the competition. Call 07734407856 for more details. #btcc #partnership #sponsorship #motorsport #marketing #branding #exposure

🚨 Big Announcement from Cummings Custom Motorsports! 🚨 We’re excited to reveal that 2 different vehicles are now available for sponsorship opportunities, each designed to dominate its class. From Crosscars to Hypercars, we’re not just aiming to win one event or one category – we’re creating a presence across multiple fields of motorsport! 🏁 Our new page on the Cummings Custom Motorsports official website offers detailed insights into the latest groundbreaking vehicles! Both The Spectra GT V8, And The XPRT-SE are Engineered to overtake and over accomplish in multiple fields. Whether it’s off-road challenges or high-speed track competitions, each vehicle is engineered to deliver maximum performance and ensure success on every front. We’re casting a wider net across various racing events to guarantee maximum exposure for our company and sponsored brands. By holding a stake in multiple classes of racing, we’re rapidly building a competitive reputation in the world of motorsports – providing even more opportunities for our partners to succeed. 🌟 Ready to join us? Visit the link in our bio to discover these sponsorship opportunities and be part of the next big name in motorsports! This is your chance to support a rising brand while gaining visibility in some of the most competitive racing circuits in the world. 🔗 Call to Action: We need your support! Help us spread the word by reposting, sharing, and engaging with this post. Together, let’s build the future of motorsports with Cummings Custom Motorsports. https://lnkd.in/eXU2DMk6 Let’s make history! 💪 #Motorsports #SponsorshipOpportunities #PerformanceCars #Crosscar #Hypercars #RacingRevolution #CummingsCustomMotorsports #SpectraGT #RaceToWin #InvestInPerformance

FOR IMMEDIATE RELEASE Longhorn International Motorsports Reaches Agreement on 1,555-Acre Acquisition for Multitrack Raceway in Texas FROST, Texas – Jan. 31, 2025 – Longhorn International Motorsports has taken a significant step forward in its development, securing an agreement on Jan. 30, 2025, to acquire 1,555 acres of land between Frost and Mertens, Texas, off Highway 22. The property, purchased for an undisclosed amount, will serve as the future home of the world-class motorsports complex, featuring multiple racing venues and amenities designed to elevate the racing experience. The planned facility will include a quarter-mile drag strip, a two-mile FIA Grade 2 road course and drifting circuit, a karting course, and both indoor and outdoor tracks, catering to a wide range of motorsports enthusiasts. In addition to hosting sanctioned events under FIA, FIM, AMA, and WDRA regulations, Longhorn International Motorsports will launch its own race series to further cement its presence in the industry. “Our facility will generate revenue for the townships that surround us,” said Victor Perry, CEO of Longhorn International Motorsports. “We are dedicated to our community involvement with each town and look forward to creating opportunities for economic growth and engagement.” Beyond motorsports, the development will include retail spaces, residential housing, auto-condominiums overlooking the circuit, an RV park, and campgrounds. The venue will also feature Turbos Restaurant, offering premium dining with trackside views. Motorsports continues to experience robust growth, with the industry projected to expand at a CAGR of over 7% in the coming years, driven by increasing global interest in racing and track-based experiences. Longhorn International Motorsports, a privately held Texas corporation, aims to position itself at the forefront of this expansion by delivering a premier facility for racing, testing, and entertainment. ###

Hi Everybody Deafwish racing is seeking sponsorship opportunities for the 2025. What a 2024 season we had. It brought people that have never been to a race track together. We formed a family in the race paddock, It’s camping but with motorbikes. What else could you ask for. My first season in 2024 had its ups and downs. We smashed PB’s, finished in the top 10 and had a few crashes. It’s all part of the sport, none the less we didn’t give up, we rebuilt and went again but for 2025 season we have bought a new bike to peddle round 💪🏍️ The Suzuki 750 has a new owner but now we have a BMW S1000RR. So we are faster next year. We used the BMW in the last 2 rounds at oulton park and Donnington and we were quicker even after only riding the bike once before lining up on the start line for its first race. It’s currently having a few changes and a reveal will Be early next year. It’s a stunner💙💛. We have already secured our places on the grid and the practice days for 2025 season thanks to Al's Plaice Wire Hot Tubs AP tuning & diagnostics Both Al’s and Wire Hots Tubs supported us this season and are continuing for the 2025 season can’t thank you enough for your continued support. I will be racing in the No Limits Racing club in the New comer 1000 class and I will Be entering a few Cup 1000 races too 💥💥Opportunity time💥💥 As many know Motorsport just ain’t cheap, pretty much like anything these days but because of the passion for motorbikes, thrill of racing, the laughs and family feeling you get in the paddock we carry on, I myself work 2 jobs and heavily invested in this adventure to make sure it keeps going even after the lows of the sport we never gave up. The expense doesn’t stop. The rubber rings that keeps us on the tarmac being the biggest expense it would be amazing to secure some sponsorships towards that. I’m presenting an opportunity for local businesses to come on board the team and become part of the family. I have some deals ready for range of sponsorship from - 1 round only to the full season so we have some options for everyone. As a sponsor I can offer - Advertisement on the Bike - Advertisement on the leathers - Advertisement on the van. - Advertisement on social media across Facebook, instagram and TikTok - We do local events and charity events so the bike will be in the public for every one to see. - Tickets for every round, 8 rounds altogether - Advertisement is a tax deductible so your accountant can reel some of them pennies back 😉 If this is of any interest to you please get in touch and we will be more than happy to have a chat. Thanks Deafwish racing #166