Nonfiction Research’s Post

Time to dive deep into the tactics that make or break big-money deals. We’re talking serious factory plays, mastering economic downturns, and aligning your pitch for peak impact. I’ll even throw in some personal stories straight from the home front. Ready to crush it in any market? Tune in now:

The evolution of Fandom: 63% of the Gen Z population in the UK agree that they often spend more time watching content that discusses or unpacks something than the thing itself (e.g., movie trailer, new music video, big cultural event). It's something we've observed in the YouTube Sport space for a while, which is that fandom is now a two-way street: Cultures grow as fans react to moments, and interact with IP to grow the pie for sports overall. See our latest YouTube 2024 culture and trends report. Some great insights on how YouTube cultivates and deepens fan culture: https://lnkd.in/e86ehHeC

Article with Make It CNBC. Give it a read!

The BIG 3: Drake, Kendrick Lamar, and J. Cole – A Statistical Comparison: In the global hip-hop scene, a few heavyweights stand out from the crowd—Drake, Kendrick Lamar, and J. Cole, also known as the… Read More: The BIG 3: Drake, Kendrick Lamar, and J. Cole – A Statistical Comparison via #TheCityCeleb

• The financial indicator setting off alarms. • The prospect of fixing it soon. • There is a buyer – is iHeart ready to consummate a deal. • Whispers about some moves they will make. • Structural declining alarms in the financial community.

Join us for an entertaining webinar covering the entertainment industry. 😉 See what we did there? In all seriousness, we’re covering topics like fandoms, all the way to new ways to engage with consumers. Don’t miss out! #InfegyInsights #SocialListening #EntertainmentIndustry

How to get to yes (and not ask for work experience)? Instead of asking for favours or help, think about things from the recipient's perspective. The key is to offer something of value - whether it's a report on a new music band for someone in the music industry or a scouting report on a football player. "I don't want work experience, I just need you to say yes". Work out what the other person needs. https://lnkd.in/gjDda479 You can buy the book here https://lnkd.in/gpdxXXg7

𝗝𝗮𝗰𝗸 𝗖𝗼𝗻𝘁𝗲'𝘀 𝗦𝗫𝗦𝗪 2024 𝗞𝗲𝘆𝗻𝗼𝘁𝗲: "𝗗𝗲𝗮𝘁𝗵 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿 & 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗻 𝘁𝗵𝗲 𝗪𝗲𝗯" This summary captures the essence of Jack Conte's keynote, emphasizing the evolution of the internet, the impact of various platforms on creators, and the hopeful future of the creator economy. 1. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Jack Conte welcomes a diverse audience of creators, music industry professionals, and tech enthusiasts. 2. 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁: Conte reflects on the shift from Web 1.0 (a static, read-only internet) to Web 2.0, which allowed creators to participate and share their work online. 3. 𝗘𝗮𝗿𝗹𝘆 𝗖𝗮𝗿𝗲𝗲𝗿 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀: After college, Conte struggled to gain traction with his music, resorting to MySpace outreach and playing at empty bars. 4. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗼𝗳 𝗬𝗼𝘂𝗧𝘂𝗯𝗲: Conte was inspired by YouTube's "Broadcast Yourself" era, which enabled him to reach a broader audience through innovative video content. 5. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗕𝘂𝘁𝘁𝗼𝗻: The introduction of the subscribe button on YouTube was revolutionary, allowing creators to build a following and maintain ongoing communication with their audience. 6. 𝗕𝗶𝗿𝘁𝗵 𝗼𝗳 𝗣𝗼𝗺𝗽𝗹𝗮𝗺𝗼𝗼𝘀𝗲: Conte and his girlfriend, Natalie, started a new YouTube channel, Pomplamoose, which quickly gained followers and allowed them to connect deeply with their fans. 7. 𝗧𝗵𝗲 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗼𝗳 𝗧𝗿𝘂𝗲 𝗙𝗮𝗻𝘀: Inspired by Kevin Kelly's "1,000 True Fans" essay, Conte emphasized the importance of a core group of dedicated fans who support creators financially and emotionally. 8. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘄𝗶𝘁𝗵 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀: The rise of ranking algorithms on platforms like Facebook and YouTube disrupted direct communication between creators and their followers, prioritizing engagement metrics over genuine connection. 9. 𝗧𝗶𝗸𝗧𝗼𝗸'𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: TikTok's "For You" feed shifted the focus from followers to algorithm-driven content, further complicating creators' ability to reach their audience. 10. 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Despite challenges, Conte is optimistic about new platforms emerging that prioritize deeper connections over sheer reach, highlighting the ongoing evolution of the creator economy.

Jack Conte, CEO of Patreon (and the genius musician behind Pomplamoose/Magaziine), recently took to the stage at SXSW. He criticises current internet algorithms for stifling creators' creative freedom and livelihoods. While the internet initially democratised creative distribution, algorithm-driven platforms like YouTube, Facebook and TikTok hinder creators' ability to reach and monetise their true fans. Conte advocates for spaces like Patreon to empower creators and regain control over their destinies. If you have 90 seconds listen to a section of his speech (25:40) and let it sink in. In a recent discussion I highlighted this very issue, the tension between the synthetic and the authentic. What does it mean for brands and their connection to their communities in a highly controlled media environment? #CreativeFreedom #DigitalMarketing #CommunityDevelopment #BrandConnection #BoldResponse

As a fan of Panplamoose, a band made of Nataly Dawn and Jack Conte , I was drawn to their unique style of music, which I would describe as "Old Pop," and their ability to sing in French. Recently, I've been exploring ways to connect with fans outside of traditional social media platforms. While I have enabled subscribers on Bandcamp, I've been hesitant to move to Patreon , as it felt like just another tech company trying to profit off content creators. However, after stumbling upon this video featuring Jack Conte, where I learn he is co-founder and CEO of Patreon, my perception changed. As someone who is fan of Panplamoose, I wanted to hear Jack's perspective on the intersection of the Internet and the arts. It resonated with me and opened my eyes to the potential benefits of using Patreon as a platform to connect with fans. I've also been exploring the idea of creating my own platform with login and forums, similar to the early days of the Internet, when everyone was running their own web site. While I haven't made much progress due to time constraints, I believe this could be a valuable way to connect with fans and build your own community. Ultimately, my focus is on building a strong connection with my fans and not relying on any platform's algorithm. That's why I prioritize collecting email addresses from fans and building my mailing list. Platforms are still a valuable way to reach fans. My true fans, as Jack Conte classify them, are the ones who have subscribed and support me. Check out the video and let me know your thoughts on the intersection of the Internet and the arts and where we are going. Extra, because I live in San Francisco, his experience with the local entertainment community is very close and true to what I experience with our community of electronic and modular synthesizer enthusiasts. #musicbusiness #music