NordicClick’s Post

The 10 things I wish I knew about GA4 on day one. 1. Default ‘session timeout’ is 30 mins, so total sessions can appear inflated. → Solution: Consider increasing session timeout (the max is 7 hrs 55 mins.) 2. User numbers you see in GA4 might differ from Looker Studio reports. → Solution: Choose your preferred source of truth and stick with it. 3. Excluding Realtime view, report data takes 24-48 hours to process. → Solution: Allow enough time before running reports on any campaign activity. 4. Custom Event parameters need to be manually defined to appear in reports. → Solution: Go to → Settings, Data Display and add Custom Definitions. 5. If you don’t toggle key Events into Conversions you can’t backdate them. → Solution: All it takes is a click. You can filter them out but you can’t filter them in. 6. Content Grouping has to be set up manually but provides useful insights. → Solution: Content groups are not retroactive, so head over to Google Tag Manager now. 7. Default ‘engaged session’ is 10 seconds... but that’s not very long. → Solution: Increase session timer to something realistic for your audience (max is 60 secs.) 8. URLs with query parameters create separate page location statistics. → Solution: Simplify reports by filtering out unwanted parameters using GTM. 9. Default data retention is just 2 months in GA4. → Solution: You can easily increase this to 14 months for YoY reporting. 10. There was no need to wait until the 2023 deadline to switch from UA. GA4 was released in 2020, and despite its faults, I wish I’d moved sooner. What would you add? #ga3 #ga4 #analytics #googleanalytics4

Great post! 💼 These insights on tackling GA4 challenges and the recommendation of leveraging BI tools for custom reports are spot on. The twist with GA4 syncing with GoogleAds and using Management APIs for cost data integration adds an extra layer of efficiency. Exciting to see how this approach can enhance marketing analysis! 🚀 #Analytics #MarketingTips

🚀 GA4 Tips for Marketing 👇

[👍 or 💡] Events and Parameters Naming Convention, what is the BEST? In GA4 you can write event and parameter names in at least two ways: ☑ Detailed descriptive (e.g., event: click_button, parameter: click_type and/or form_type) ☑ High-level abstract (e.g., event: click, parameter: type). Both methods have their advantages and disadvantages in the short and long run. For example, detailed descriptive names offer greater immediacy in reading data, while high-level abstract names allow a more organized structure of information. In the former case there are quota limits on the number of parameters, in the latter one can arrive at cardinality more easily. 👇 What do you think is the best method for collecting and visualizing GA4 data? If you think it is 1st method use reaction 👍 if it is the 2nd use reaction 💡 If you would also like to write a comment about your motivation, comparison is an enriching opportunity! 🤝 🎯 +Follow me for more exchanges of ideas and points of view! . . . #googleanalytics4 #ga4 #digitalmarketsact #digitalmarketing #googleanalytics #analytics #analysis #marketer #publisher #data #datadriven #businesstips #marketing #learningandgrowing #digital #ecommerce #strategist #businessdata #googleads #gads

Some people love it… Some people hate it… Most marketers and product people are scared of it. We’re talking about ✨ Google Analytics ✨ It’s one of the most powerful tools available, but let’s be honest – it’s not the easiest to navigate. With GA4, things have gotten more complex, and we see a lot of teams overwhelmed by data they don’t know how to use. But here’s the thing: once you move past the fear and confusion, Google Analytics becomes your greatest asset. How? ✅ Focus on the right metrics. ✅ Invest in proper configuration. ✅ Empower your team with training. That’s how you can use GA data to inform real decisions. ✨ 💬 How has GA4 been for your team? Let’s discuss 👇 #MarketingStrategy #GoogleAnalytics #DigitalGrowth #DataDriven #GA4

🚀 Exciting News! 🚀 I'm thrilled to share that I've successfully transitioned to Google Analytics GA4 for tracking conversions! 🌐📊 GA4 offers a plethora of powerful features that bring deeper insights and more robust data analysis to our fingertips. Here are a few highlights: Event-based Tracking: Enhanced User Journey Analysis: Predictive Metrics: Improved Integration: Switching to GA4 has already started to provide us with actionable insights and more precise conversion tracking. It's an exciting step forward in our analytics journey! If you haven't made the switch yet, I highly recommend exploring the benefits of GA4. Feel free to reach out if you have any questions or need guidance on getting started! #GoogleAnalytics #GA4 #DataAnalytics #DigitalMarketing #ConversionTracking #DataDriven #MarketingInsights

📊 Harness the Power of GA4 Analytics Dashboards and Reporting! 📊 Are you ready to dive deep into your data and uncover actionable insights? Google Analytics 4 (GA4) offers powerful tools for creating customized dashboards and insightful reports. Here’s how you can leverage them: 1. Create Custom Dashboards 📈 2. Set Up Advanced Reporting 📑 3. Automated Insights and Alerts 🚀 4. Shareable Reports and Dashboards 🌐 5. Optimize Marketing Campaigns 🎯 By leveraging GA4’s robust dashboards and reporting capabilities, you can gain deep insights into user behavior, optimize your marketing efforts, and drive business growth. Ready to elevate your analytics game with GA4? Start creating impactful dashboards and reports today! 🌟 #GoogleAnalytics #GA4 #DataDriven #DigitalMarketing #AnalyticsDashboards #BusinessInsights

🚀 Unlock the Full Potential of Google Analytics 4 with Custom Dimensions! 📊 Ever wished you could gather specific data points not automatically tracked by Google Analytics? That's where custom dimensions come into play! 🎯 In GA4, there are three types of custom dimensions: 1️⃣ User-scoped: Tailored to individual users 2️⃣ Event-scoped: Tied to specific user actions 3️⃣ Item-scoped: Associated with products or content The benefits? 🌟 🔹 Greater flexibility in data collection 🔹 Enhanced segmentation for precise analysis 🔹 Deeper insights into user behavior 🔹 Better reporting capabilities 🔹 Improved understanding of the user journey Ready to harness these benefits? Here's how to set up custom dimensions in GA4: 1️⃣ Go to your GA4 property 2️⃣ Navigate to "Custom Definitions" 3️⃣ Click on "Create Custom Dimensions" 4️⃣ Enter the "Event Parameter Name" matching your tracking code 5️⃣ Optionally, add a description for clarity 6️⃣ Click "Save" Don't miss out on unleashing the true power of your analytics data! Start leveraging custom dimensions today. 💡 #GoogleAnalytics #DataAnalytics #CustomDimensions #GA4 #AnalyticsInsights #SEO

Exciting updates from #GoogleAnalytics4! Delve into a world of enhanced instant support options, providing you with the guidance you need at your fingertips. Explore a treasure trove of new #VideoTutorials on YouTube, meticulously crafted to help you unlock the full potential of your website's data. Dive deep, report issues directly, and embark on a journey to harness richer insights! #GA4 #UA #GTM #Analytics #SEL #DigiXLMedia

🌟 Mastering Google Analytics 4: A Complete Beginner’s Guide 🌟 As digital marketing evolves, data-driven decision-making has become more essential than ever. One of the most powerful tools available for businesses today is Google Analytics 4 (GA4). Unlike its predecessor, GA4 is built for the future, with enhanced tracking, deeper insights, and advanced predictive capabilities. But where do you start if you’re new to GA4? 🔍 Here’s a quick guide for beginners to help you master GA4: Understand the New Data Model GA4 introduces a new event-based tracking model. Instead of relying on sessions and pageviews, GA4 focuses on user interactions (events). This shift allows for more flexibility and accuracy in understanding user behavior. Set Up Proper Tracking Implementing GA4 can seem daunting, but platforms like Google Tag Manager make it easier to configure events and track custom actions like form submissions, button clicks, or video views. Make sure your tags are set up correctly to get the most accurate data. Explore the Enhanced Reporting GA4’s reporting interface is different from Universal Analytics. It offers more customizable reports, allowing you to focus on the metrics that matter most to your business. Leverage Predictive Analytics One of the standout features of GA4 is its predictive metrics. You can anticipate future user behavior, identify trends, and enhance your marketing strategies accordingly. GA4 may seem complex at first, but once you get the hang of it, the insights it provides are invaluable. Whether you're just starting or looking to transition from Universal Analytics, now is the perfect time to dive into GA4! #GA4 #GoogleAnalytics4 #DataDrivenMarketing #AnalyticsForBeginners #DigitalMarketing