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Northern Ireland named Best Golf Destination in Western Europe as Tourism NI announces value of golf tourism has hit new high⛳️ Tourism Northern Ireland has released new figures showing that the overall value of golf tourism reached a new high last year, and now far exceeds pre-pandemic levels, driven by more spend by golfers from Great Britain and North America. Research conducted by Sporting Insights for Tourism NI’s annual Golf Tourism Monitor showed that the overall value of Golf Tourism in 2023 increased to £68.2m, the highest figure ever recorded for golf tourism in NI, and well above the £52m recorded in 2019, the year which saw The Open Championship return to Royal Portrush. The figures have been published as the region’s golf industry is celebrating Northern Ireland being named the Best Golf Destination in Western Europe by the International Association of Golf Tour Operators (IAGTO) The IAGTO awards, which are voted for by 660 golf tour operators around the world, recognise the destinations, golf resorts, golf courses and destination management companies that delivered outstanding service to their clients. Peter Walton, Chief Executive of IAGTO said:“It is a huge endorsement of Northern Ireland’s golf product that our members have voted to name the region the Best Golf Destination in Western Europe. IAGTO tour operators demand a very high standard of service and experience to even put a destination on the list of places they bring their valued customers to year after year. While Northern Ireland has always had great golf courses, the rest of the package is clearly also meeting and exceeding their expectations.”   George Diamondis, Golf Marketing Manager at Tourism NI, said: “Tourism NI is really encouraged by the figures in this year’s Golf Tourism Monitor, which show the efforts by the industry during and after the pandemic laid the groundwork for a great recovery. More golfers are visiting us from key markets, staying longer and spending more. “We’re also delighted that the quality of Northern Ireland’s golf offering and the high level of services provided here has been recognised by the prestigious IAGTO awards. Everyone in the golf sector should take great pride in being named the top destination in Europe by this very selective group of international golf tour operators. For the full press release https://lnkd.in/e946pYD7 For the Golf Monitor please visit https://lnkd.in/eEp7BqEd

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Mary McGee

Business Solutions Officer with Tourism NI. Supporting NI tourism businesses increase linkages and business from international travel trade. Church restoration volunteer in my local community.

5mo

Brilliant news George! Well done!

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