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New Post: Troon International Eyes Global Growth - https://lnkd.in/g5VffbQH Golf Industry FederationArizona, United States: Troon International, the international division of Troon, has partnered with PR specialists Azalea to further its reputation across key markets outside the US. Arizona, United States: Troon International, the international division of Troon and the leader in providing golf and club-related leisure and hospitality services, has partnered with PR and marketing specialists Azalea to further its reputation across key markets outside the United States. The new partnership will see Azalea activate media and marketing campaigns to cement Troon International’s position as the leading management advisory for golf destinations worldwide and showcase the exceptional level of quality that has become synonymous with the Troon brand across golf course management, club operations, agronomy services, hospitality and extraordinary experiences. “We are thrilled to be partnering with Azalea at this exciting time for Troon International,” said DJ Flanders, Executive Vice President of Troon International, an Executive Member of the Asian Golf Industry Federation. “Some of our worldwide venues have benefitted from Azalea’s expertise for a number of years and we look forward to building this partnership as we continue to expand and develop our best-in-class experiences,” added Flanders, Andy Barwell, Partner and Director at Azalea, said: “We are delighted to partner with Troon International across their global markets. We have seen first-hand the positive impact Troon International brings to destinations worldwide and we look forward to supporting its continued drive for excellence.” Troon provides management services to more than 925 locations in 45-plus US states and 35-plus countries, including operational responsibility for 575-plus courses. Troon also manages various amenities, such as racquet sports, aquatics, fitness, food and beverage, lodging, homeowners’ associations and more.  Troon International’s flagship destinations include, in Asia, Vattanac Golf Resort, Cambodia, and the Els Club Desaru Coast, Malaysia; the PGA National Czech Republic and The Grove in Europe; and Al Zorah Golf Club and The Els Club Dubai in the United Arab Emirates.

New Post: Partnership Boost for Golf in Vietnam - https://lnkd.in/gve5Ur4G Golf Industry FederationHanoi, Vietnam: To accelerate the growth of Vietnam’s golf market, Phu Long Company and 54 have signed a strategic partnership agreement. 54 Group CEO Jed Moore shakes hands with Dr Nguyen Thanh Hung, Chairman of Sovico Group, the parent company of Phu Long. Hanoi, Vietnam: To accelerate the exceptional growth of Vietnam’s golf market, Phu Long Company and 54 – a leading enterprise in the sports and entertainment sector – have signed a strategic partnership agreement. This collaboration aims to develop premium golf course projects in Vietnam while expanding research and investment into promising international markets. This agreement underscores Phu Long’s strong commitment to enhancing its real estate eco-system while creating new opportunities in the sports and entertainment sectors. The partnership not only leverages the potential of real estate and tourism but also delivers world-class international experiences, promotes sustainable practices, and fosters synergy across various sectors within Phu Long’s comprehensive eco-system. Richard Mark Leech, Representative of Phu Long Company, said: “Our strategic vision and commitment to sustainable development have enabled us to establish this partnership with 54. We highly value 54’s innovative approach to the sports industry and the exceptional professionalism of their team. “Furthermore, with our extensive experience in workforce training for the aviation and tourism management sectors, combined with 54’s expertise, we aim to expand our training system to cultivate high-quality talent for the golf industry, from operational staff to management roles. “We believe that with 54’s solid presence in key international markets, this partnership will unlock ground-breaking opportunities and contribute to significant achievements in sports and tourism.” The partnership is built on three main pillars: Consulting, Development & Master Planning, and Golf Course Management & Operations, with the following key focuses: Consulting: Emphasises building investment structures, identifying potential opportunities, conducting comparative analyses, designing development concepts, and supporting business negotiations. Development & Master Planning: Involves conducting feasibility studies for individual projects, creating master plans, developing strategic growth designs, and managing supply chains to ensure efficient implementation. Management & Operations: Provides business planning support and detailed guidance for daily operations at facilities. Additionally, 54 will develop sales strategies and assist in marketing and promotional activities for the golf courses. Jed Moore, Group CEO, 54, said: “With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse

New Post: Partnership Boost for Golf in Vietnam - https://lnkd.in/gfcin4a7 Golf Industry FederationHanoi, Vietnam: To accelerate the growth of Vietnam’s golf market, Phu Long Company and 54 have signed a strategic partnership agreement. 54 Group CEO Jed Moore shakes hands with Dr Nguyen Thanh Hung, Chairman of Sovico Group, the parent company of Phu Long. Hanoi, Vietnam: To accelerate the exceptional growth of Vietnam’s golf market, Phu Long Company and 54 – a leading enterprise in the sports and entertainment sector – have signed a strategic partnership agreement. This collaboration aims to develop premium golf course projects in Vietnam while expanding research and investment into promising international markets. This agreement underscores Phu Long’s strong commitment to enhancing its real estate eco-system while creating new opportunities in the sports and entertainment sectors. The partnership not only leverages the potential of real estate and tourism but also delivers world-class international experiences, promotes sustainable practices, and fosters synergy across various sectors within Phu Long’s comprehensive eco-system. Richard Mark Leech, Representative of Phu Long Company, said: “Our strategic vision and commitment to sustainable development have enabled us to establish this partnership with 54. We highly value 54’s innovative approach to the sports industry and the exceptional professionalism of their team. “Furthermore, with our extensive experience in workforce training for the aviation and tourism management sectors, combined with 54’s expertise, we aim to expand our training system to cultivate high-quality talent for the golf industry, from operational staff to management roles. “We believe that with 54’s solid presence in key international markets, this partnership will unlock ground-breaking opportunities and contribute to significant achievements in sports and tourism.” The partnership is built on three main pillars: Consulting, Development & Master Planning, and Golf Course Management & Operations, with the following key focuses: Consulting: Emphasises building investment structures, identifying potential opportunities, conducting comparative analyses, designing development concepts, and supporting business negotiations. Development & Master Planning: Involves conducting feasibility studies for individual projects, creating master plans, developing strategic growth designs, and managing supply chains to ensure efficient implementation. Management & Operations: Provides business planning support and detailed guidance for daily operations at facilities. Additionally, 54 will develop sales strategies and assist in marketing and promotional activities for the golf courses. Jed Moore, Group CEO, 54, said: “With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse

The global golf marketing and consultancy agency, Golf Marketing Services (GMS), has formed a partnership with Laguna Phuket, Asia’s premier integrated destination and home to a world-renowned golf destination. Through this strategic partnership, GMS will provide international public relations and marketing consultancy services to showcase Laguna Phuket’s exceptional golf offering to a global audience. Laguna Phuket is a must-visit destination for golf enthusiasts and travellers seeking unparalleled luxury. It features an award-winning 18-hole, par-71 golf course set amidst breathtaking lagoons, coconut groves, and mountain views. Sam Elder, Co-CEO of GMS, shared his excitement about the collaboration: “Laguna Phuket embodies excellence, offering a unique blend of world-class golf and luxurious hospitality. We are thrilled to partner with them and leverage our expertise to elevate their international profile, drawing attention to their extraordinary facilities and commitment to delivering unforgettable golfing experiences.” Laguna Phuket’s award-winning golf course, Laguna Golf Phuket, is a standout feature of the destination, complemented by an impressive selection of golf courses in the area. This course, which includes a PGA Academy – the only one in Southeast Asia - beautifully combines stunning natural scenery with innovative design, offering a challenge and inspiration for players of all skill levels. In addition to golf, the destination provides a wide range of amenities, including accommodations that span from luxury to lifestyle options, fine dining to farm-to-table experiences, and wellness facilities, making it a premier destination for golf enthusiasts and leisure travellers. “We are excited to join forces with GMS to enhance our global presence,” said Paul Wilson, Managing Director of Laguna Phuket. “Their deep understanding of the golf industry and proven track record in international PR and consultancy make them the ideal partner to showcase Laguna Phuket as a top-tier destination for golfers around the world.”

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New Post: Bullish Outlook for Golf’s Growth in Vietnam - https://lnkd.in/ge3-UfQQ Golf Industry FederationHanoi, Vietnam: Speakers at the Vietnam Golf & Leisure Awards predicted the construction of dozens of new courses and the staging of high-profile tournaments in the coming years. Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism, delivers his keynote address. Hanoi, Vietnam: Vietnam’s burgeoning golfing industry is set for exciting growth over the next decade. According to speakers at the Vietnam Golf & Leisure Awards 2024, the coming years will see dozens of new courses being built across the country as well as the staging of high-profile professional and amateur tournaments. Addressing the audience at the 10th Vietnam Golf & Leisure Awards at Hanoi’s Sofitel Legend Metropole Hotel, Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT), painted a bullish outlook for the country’s golfing prospects. During his presentation, he pledged that the VNAT will intensify the promotion of both general tourism and golf tourism to attract domestic and international visitors. “We also encourage the development of golf tourism through the organisation of professional tournaments and the enhancement of supporting resort facilities, including hotels, restaurants, and healthcare services,” he added. Other speakers included Pham Tien Van, Chairman of Vietnam Golf Leisure/Head of the Event Organisation Board, Vu Van Yen, Director of Vietnam Golf Leisure/Deputy Organising Board, Nguyen Quoc Hung, representative of Sports Authority of Vietnam, and Asian Golf Industry Federation Chief Communications Officer Spencer Robinson. Among other dignitaries were Nguyen Thi Thu Ha, Vice Chairman of the Vietnam Golf Association, and Ben Styles, Global Development Director of 54. Pham Tien Van said: “We believe that this year’s awards will contribute to further promoting the development of the golf industry as well as its related services, encourage golf courses in upgrading services, and promote Vietnam as one of the most attractive golf tourism destinations in the region and in the world.” Robinson added: “The role that Vu Van Yen and her team have played since the launch of Vietnam Golf Leisure in 2005 has been a significant factor in helping to grow the game in Vietnam and should not be under-estimated. “These awards, in particular, shine a spotlight on Vietnam’s ever-increasing number of world-class golfing facilities.” Styles said: “54 is a global sports group with over 200 professionals in nine countries. We hope these connections can greatly benefit the industry here in Vietnam, being closely connected with the International Series, Aramco Series, and LIV Golf and management various assets around the world.” There was also a presentation from Sporting Insights, a Full Business Member of the AGIF, outli

New Post: Bullish Outlook for Golf’s Growth in Vietnam - https://lnkd.in/g8WNJaZY Golf Industry FederationHanoi, Vietnam: Speakers at the Vietnam Golf & Leisure Awards predicted the construction of dozens of new courses and the staging of high-profile tournaments in the coming years. Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism, delivers his keynote address. Hanoi, Vietnam: Vietnam’s burgeoning golfing industry is set for exciting growth over the next decade. According to speakers at the Vietnam Golf & Leisure Awards 2024, the coming years will see dozens of new courses being built across the country as well as the staging of high-profile professional and amateur tournaments. Addressing the audience at the 10th Vietnam Golf & Leisure Awards at Hanoi’s Sofitel Legend Metropole Hotel, Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT), painted a bullish outlook for the country’s golfing prospects. During his presentation, he pledged that the VNAT will intensify the promotion of both general tourism and golf tourism to attract domestic and international visitors. “We also encourage the development of golf tourism through the organisation of professional tournaments and the enhancement of supporting resort facilities, including hotels, restaurants, and healthcare services,” he added. Other speakers included Pham Tien Van, Chairman of Vietnam Golf Leisure/Head of the Event Organisation Board, Vu Van Yen, Director of Vietnam Golf Leisure/Deputy Organising Board, Nguyen Quoc Hung, representative of Sports Authority of Vietnam, and Asian Golf Industry Federation Chief Communications Officer Spencer Robinson. Among other dignitaries were Nguyen Thi Thu Ha, Vice Chairman of the Vietnam Golf Association, and Ben Styles, Global Development Director of 54. Pham Tien Van said: “We believe that this year’s awards will contribute to further promoting the development of the golf industry as well as its related services, encourage golf courses in upgrading services, and promote Vietnam as one of the most attractive golf tourism destinations in the region and in the world.” Robinson added: “The role that Vu Van Yen and her team have played since the launch of Vietnam Golf Leisure in 2005 has been a significant factor in helping to grow the game in Vietnam and should not be under-estimated. “These awards, in particular, shine a spotlight on Vietnam’s ever-increasing number of world-class golfing facilities.” Styles said: “54 is a global sports group with over 200 professionals in nine countries. We hope these connections can greatly benefit the industry here in Vietnam, being closely connected with the International Series, Aramco Series, and LIV Golf and management various assets around the world.” There was also a presentation from Sporting Insights, a Full Business Member of the AGIF, outli

New Post: Bullish Outlook for Golf’s Growth in Vietnam - https://lnkd.in/g8WNJaZY Golf Industry FederationHanoi, Vietnam: Speakers at the Vietnam Golf & Leisure Awards predicted the construction of dozens of new courses and the staging of high-profile tournaments in the coming years. Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism, delivers his keynote address. Hanoi, Vietnam: Vietnam’s burgeoning golfing industry is set for exciting growth over the next decade. According to speakers at the Vietnam Golf & Leisure Awards 2024, the coming years will see dozens of new courses being built across the country as well as the staging of high-profile professional and amateur tournaments. Addressing the audience at the 10th Vietnam Golf & Leisure Awards at Hanoi’s Sofitel Legend Metropole Hotel, Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT), painted a bullish outlook for the country’s golfing prospects. During his presentation, he pledged that the VNAT will intensify the promotion of both general tourism and golf tourism to attract domestic and international visitors. “We also encourage the development of golf tourism through the organisation of professional tournaments and the enhancement of supporting resort facilities, including hotels, restaurants, and healthcare services,” he added. Other speakers included Pham Tien Van, Chairman of Vietnam Golf Leisure/Head of the Event Organisation Board, Vu Van Yen, Director of Vietnam Golf Leisure/Deputy Organising Board, Nguyen Quoc Hung, representative of Sports Authority of Vietnam, and Asian Golf Industry Federation Chief Communications Officer Spencer Robinson. Among other dignitaries were Nguyen Thi Thu Ha, Vice Chairman of the Vietnam Golf Association, and Ben Styles, Global Development Director of 54. Pham Tien Van said: “We believe that this year’s awards will contribute to further promoting the development of the golf industry as well as its related services, encourage golf courses in upgrading services, and promote Vietnam as one of the most attractive golf tourism destinations in the region and in the world.” Robinson added: “The role that Vu Van Yen and her team have played since the launch of Vietnam Golf Leisure in 2005 has been a significant factor in helping to grow the game in Vietnam and should not be under-estimated. “These awards, in particular, shine a spotlight on Vietnam’s ever-increasing number of world-class golfing facilities.” Styles said: “54 is a global sports group with over 200 professionals in nine countries. We hope these connections can greatly benefit the industry here in Vietnam, being closely connected with the International Series, Aramco Series, and LIV Golf and management various assets around the world.” There was also a presentation from Sporting Insights, a Full Business Member of the AGIF, outli

New Post: Troon and SMARTSCORE Forge Partnership - https://lnkd.in/gKM6MVbd, Korea: Troon’s International division has entered a strategic partnership with SMARTSCORE which will see Troon provide advisory services to five golf courses across Asia. DJ Flanders (left), Executive Vice President of Troon International, shakes hands with Jung Sung-hoon (right), Chairman of SMARTSCORE Group. Seoul, Korea: Troon’s International division has entered a strategic partnership with South Korean company SMARTSCORE, which will see Troon provide advisory services to five premier golf courses across Asia. A collaboration, which underscores its continued expansion in the continent, the new partnership will see Troon International work with Artitaya Bangkok, Artitaya Chiang Mai and Artitaya Kanchanaburi in Thailand, Borneo Country Club in Malaysia and Kingsrock Country Club in South Korea.  The services provided will include technical and advisory services to support the golf facilities globally, as Troon International will look to help clubs take on innovative solutions and best practices, ultimately to help provide visitors to the golf clubs the very best possible experience in line with Troon standards. DJ Flanders, Executive Vice President of Troon International, said: “This partnership with SMARTSCORE is an exciting opportunity for Troon International to further expand our presence in Asia. “By combining our advisory expertise with SMARTSCORE’s innovative IT solutions at these brilliant golf clubs, we can offer unparalleled support, driving them to the next level of operational excellence and customer satisfaction.” Kingsrock Country Club is the second golf club in South Korea that Troon International is engaged with, having recently announced a management agreement with Gold Hill Country Club, a new golf course situated an hour from Seoul. The three new clubs in Thailand will see Troon International add Thailand to its portfolio for the first time, whilst adding Borneo Country Club in Malaysia to its existing portfolio there, alongside the Ocean and Valley Course at the Els Club Desaru Coast. The five golf clubs are owned by SMARTSCORE, a pioneering golf IT platform based in Seoul, boasting more than 500 golf courses and three million app users in the country. The company specialises in golf course operation solutions, score management systems, and big data analytics. With a strong presence in the Korean market, SMARTSCORE and Troon International’s partnership will be key to both companies continuing to grow their influence, both in Asia and further afield. Jung Sung-hoon, Chairman of SMARTSCORE Group, said: “We expect this to be a significant moment for SMARTSCORE Group to gain global competitiveness, and we hope to become leaders in the global golf market, including Asia, together with Troon.” Troon and SMARSTSCORE are both Exe

- MEDIA ANNOUNCEMENT - Sotogrande, SA – Strategic partnership with Seventy2 Golf LTD Golf, appointed as its official sales agency January 17, 2025 – Sotogrande has appointed Seventy2 Golf as its official sales agency, effective next week. This strategic partnership aims to strengthen Sotogrande’s golf tourism offering, particularly with the forthcoming launch of the Golf Academy at the SO/ Sotogrande Spa and Golf Resort. Rita Jordao Jordão, Director of Marketing at Sotogrande, commented: “Partnering with Seventy2 Golf will allow us to leverage their expertise in engaging with golf tour operators and promoting golf destinations. This collaboration will help us to further promote the new Golf Academy and the world-class golf packages that we have available through the SO/ Sotogrande Spa and Golf Resort to a global audience.” Giles Greenwood, Managing Director of Seventy2 Golf, added: “We are excited to work with Sotogrande to promote their impressive golf facilities. With our extensive experience in golf tourism sales and marketing, we are confident that we can help Sotogrande expand its reach in the global market and increase bookings for their hotel packages and golf offerings.” Sotogrande will work with Seventy2 Golf to increase sales through trade and B2B tourism networks, including the introduction of bespoke events with professionals who will offer coaching trips for consumers. The new Golf Academy is set to complete the golf offering in Sotogrande, and become a premier destination for golfers of all skill levels to practice and learn the game. Featuring a nine-hole par-3 course designed by renowned golfer Manuel Piñero, state-of-the-art practice facilities, and professional coaching zones, the academy will complement the existing 18-hole Golf course at the SO/ Sotogrande Spa and Golf Resort.