Not Your Hobby Marketing Solutions’ Post

I read this in an email from @smallbatchstandard this morning, and I could not agree more. While most craft beverage brands are focusing their attention on their taprooms and tasting rooms (rightly so because the margins are lovely), that doesn't mean you get to ignore your wholesale channel. And you will never move the needle in wholesale unless your team is adequately trained to handle industry-specific challenges. You can't get away with just tossing one of your bartenders out in the field anymore- they need to know how to navigate our ultra-competitive marketplace. I have specialized in sales rep training since day one of Not Your Hobby Marketing. Very few (affordable) sales training programs for beer, cider, spirits, FMB, TCH, CBD, and wine sales teams exist. Summer is a great time to optimize your sales team! Contact me today to discuss my sales training programs, consulting services, and customized workshops. Learn from someone who spent 12+ years on the supplier sales side of the industry. Click here to book a no-BS call with me to get started: https://lnkd.in/duJYnGkw - https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

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