Revenue Alert Blog #2 is out! Three Strategies to Enhance Your Golf Course Brand ⛳ 📈 https://lnkd.in/g7Cz-8nA We spoke with three of the best golf course operators in the world (Val, Scot, Justin) to best understand the strategies owners and operators can leverage to enhance their courses’ unique brand. 👇 Strategy #1. Create a Unique Course Identity Through Storytelling 📣 🏌♀️ “When you see a course logo on a golf ball or a shirt, it should make you feel a certain way” says Val D’Souza, of KemperSports. Every golf course has a story to tell, be it the rich history of the grounds, the vision of its founders, prestigious tournaments hosted, charitable initiatives, or the natural beauty of its landscape. By crafting and sharing your course’s unique story, in part through its logo, you create emotional connections with golfers. In turn, that story will be engrained in their minds the next time they want to tee it up. Strategy #2. Enhance Customer Experience with Personalized Engagement Technology and Programing 🤝 👨💻 Golfers who feel valued and cared for are more likely to become repeat customers and brand advocates. These actions go beyond basic hospitality, they involve technology and personalized experiences that prioritize and “wow” customers. Strategy #3. Leverage Social Media and Digital Marketing 🤳 Justin Binke, of Founders Group, says that in today’s digital age, a robust online presence is crucial to brand building. Social media and digital marketing allow you to reach a wider audience, engage with current and potential customers, and build a community around your brand. Thanks for the insights Val D'Souza (VP of Operations from KemperSports), Scot Wellman (Director of Revenue Management and Marketing from Landscapes Golf Management) and Justin Binke (Director of Sales and Revenue at Founders Group International)
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Revenue Alert Blog #2 is out! Three Strategies to Enhance Your Golf Course Brand ⛳ 📈 https://lnkd.in/g7Cz-8nA This week, we took conversations from three of the best golf course operators in the world (Val, Scot, Justin) to best understand the strategies owners and operators can leverage to enhance their courses’ unique brand. 👇 Strategy #1. Create a Unique Course Identity Through Storytelling 📣 🏌♀️ “When you see a course logo on a golf ball or a shirt, it should make you feel a certain way” says Val D’Souza, of KemperSports. Every golf course has a story to tell, be it the rich history of the grounds, the vision of its founders, prestigious tournaments hosted, charitable initiatives, or the natural beauty of its landscape. By crafting and sharing your course’s unique story, in part through its logo, you create emotional connections with golfers. In turn, that story will be engrained in their minds the next time they want to tee it up. Strategy #2. Enhance Customer Experience with Personalized Engagement Technology and Programing 🤝 👨💻 Golfers who feel valued and cared for are more likely to become repeat customers and brand advocates. These actions go beyond basic hospitality, they involve technology and personalized experiences that prioritize and “wow” customers. Strategy #3. Leverage Social Media and Digital Marketing 🤳 Justin Binke, of Founders Group, says that in today’s digital age, a robust online presence is crucial to brand building. Social media and digital marketing allow you to reach a wider audience, engage with current and potential customers, and build a community around your brand.
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Ready to take your golf course's marketing efforts to the next level? Look no further! Check out Gallus Golf's powerful Marketing Services to transform your golf course's online presence and drive business growth. Explore our services here: https://zurl.co/QnjW 🌟 What's in it for you? 🌟 1️⃣ Enhanced Visibility: Make your course stand out with our cutting-edge marketing tools. 2️⃣ Targeted Campaigns: Reach your audience with precision and increase engagement. 3️⃣ Social Media Integration: Keep your brand presence consistent and compelling. 4️⃣ Data-Driven Insights: Make informed decisions with actionable analytics. 5️⃣ Cost-Effective Advertising: Maximize ROI with smart advertising strategies. 6️⃣ Personalized Content: Delight customers with tailored, relevant content. Ready to boost your golf course marketing game? Reach out to Gallus Golf today and let's get started on the path to success. ⛳🚀 #GallusGolf #GolfMarketing #BusinessGrowth #OnlinePresence #MarketingServices
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Marketing Makeover Live: 10 Quick Branding Wins to Drive More Sales In 2024 Are you free on Wednesday, July 3rd, at 6pm? Then join me at the Elanora Squash and Fitness Club (Sydney) for a two-course meal! I’ll be walking attendees through our (Ultimate Edge Communications’) recent overhaul of Elanora Squash & Fitness branding. In a matter of weeks, we were able to attract 20% more traffic… 40% more contacts… and 60% more bookings… Boost food and drink sales by 18.5%... And create a 16% record-breaking sales spike… All with “quick branding wins” that apply to businesses of any size. Plus, I’ll cover seven more quick re-branding case studies to attract more leads and close more customers this year. If you suspect your branding could use improvement and you’re ready to generate more sales and leads for your business before the EOFY, I’d love to see you there. Time and Venue: Wednesday 3rd July at 6pm – 8pm at Elanora Squash and Fitness Club, 50 Kalang Rd, Elanora Heights NSW 2101, Australia Ticket price: $75, including a two-course meal and drink. Additional drinks can be purchased on the night. Book now by visiting the EventBrite page: http://dlvr.it/T8mX0R By the way, if you’re a business owner, marketing manager or chief marketing officer, this event is perfect for you… We will look at strategies that generate quick and meaningful changes to your bottom line and lead flow. Plus, it’s a great chance to network and look for potential business partnerships with other high-level marketers and founders. Hope to see you there! Aleisha P.S. If we’re yet to meet, I’m the founder and CEO of Ultimate Edge Communications. Over the last 15 years, I’ve driven over $200 million in sales for my clients and spent more than $50 million on marketing campaigns. So, rest assured, this evening will be packed with actionable insight for marketing professionals and business owners. See you on the 3rd!
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How Smart Branding Can Skyrocket Your Horse Business 🚀 💡 Branding is more than just a logo or tagline—it’s the heartbeat of your business that resonates with your audience. When your brand speaks to people, it’s not just about selling products—it’s about offering them a vision, an experience, and a connection they want to be part of. 🔑 Why Branding Is a Game-Changer for Your Business: 1️⃣ Builds Trust: A trustworthy brand makes customers feel confident in their purchase decisions. When you create a strong, consistent brand identity, you establish credibility and gain trust. 2️⃣ Makes You Unforgettable: In a crowded market, your brand sets you apart. It’s what makes your business top of mind and turns casual interest into loyal customers. 3️⃣ Drives Loyalty: Great branding doesn’t just attract customers—it turns them into lifelong fans. With the right branding, your audience will keep coming back for more, building lasting relationships. 4️⃣ Increases Your Business’s Worth: Strong brands are seen as more valuable, which allows you to set higher prices with confidence. People are willing to pay a premium for what they perceive as top-tier. 🔮 Experience the Dark Horse Difference: At Dark Horse VA, we specialize in crafting bold brands that stand out in the equestrian world. Our unique approach ensures that your horse business doesn’t just compete—it leads. From marketing strategies to social media presence, we’re here to help you build a brand that resonates with your audience and sets you up for long-term success. 💬 What’s your perspective on branding for your business? Let’s hear your thoughts below! 👇 DM me "BRAND" or visit us at darkhorseva.net and let’s take your business to new heights! 🚀 ♻️ Repost to share these insights with fellow horse business owners! 🔔 Follow Dark Horse VA for more innovative strategies to elevate your equestrian brand. #DarkHorseVA #BrandingMatters #BuildYourBrand #ElevateYourBrand #HorseBusinessSuccess #StandOutInTheMarket #EquestrianMarketing
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Marketing Makeover Live: 10 Quick Branding Wins to Drive More Sales In 2024 Are you free on Wednesday, July 3rd, at 6pm? Then join me at the Elanora Squash and Fitness Club (Sydney) for a two-course meal! I’ll be walking attendees through our (Ultimate Edge Communications’) recent overhaul of Elanora Squash & Fitness branding. In a matter of weeks, we were able to attract 20% more traffic… 40% more contacts… and 60% more bookings… Boost food and drink sales by 18.5%... And create a 16% record-breaking sales spike… All with “quick branding wins” that apply to businesses of any size. Plus, I’ll cover seven more quick re-branding case studies to attract more leads and close more customers this year. If you suspect your branding could use improvement and you’re ready to generate more sales and leads for your business before the EOFY, I’d love to see you there. Time and Venue: Wednesday 3rd July at 6 pm – 8pm at Elanora Squash and Fitness Club, 50 Kalang Rd, Elanora Heights NSW 2101, Australia Ticket price: $75, including a two-course meal and drink. Additional drinks can be purchased on the night. Book now by visiting the EventBrite page: http://dlvr.it/T8MhlV
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⚠️ 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀, 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. Building a personal brand isn’t just about getting noticed—it’s about standing out, connecting with the right people, and setting yourself up for success off the pitch as much as on it. I know it can feel overwhelming, especially with the demands of being a pro athlete, but it doesn’t have to be. In this latest blog, I break it down into simple, actionable steps to get started. This is about taking control of your story and making your platform work for you. Whether you're aiming for sponsorships, partnerships, or long-term impact, the work starts here. 👉 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 - https://lnkd.in/ehyiCxBr Where do you feel stuck when it comes to your brand? Drop your thoughts in the comments—I’d love to hear. #AthleteBranding #PersonalBrand #SportsMarketing
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As we move in to the quieter months on the golf course, it is important to emphasis now is the time to continue marketing and promoting your golf club - this should be done all year round! We have written an article outlining a strategy to attract flexible members, but feel free to implement this into your full membership strategy too.
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A perfect headline to describe how events can break through the clutter of marketing messages we encounter each day. #experiential #events #eventlife #agencylife #eventmarketing #eventplanning #branding #storytelling #brandactivation #activation #brandstrategy #partnerships #promotions #sponsorship #hospitality #consumerengagement #fanengagement #sportsbiz #entertainment #tourism.
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Interesting discussion from Fast Company about how experiential marketing fits into today's attention economy. #eventslife #events #eventmarketing #experientialmarketing #agency #brandengagement #consumerengagement #activation #brandactivation #storytelling #sponsorship #partnership #tourism #entertainment #sportsbiz #fanengagement
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The Perfect Match: Golf and Experiential Marketing Golf isn’t just a sport—it’s an experience, and that makes it the perfect platform for experiential marketing. Whether it’s on the green, at the clubhouse, or during a tournament, golf offers a unique way to connect with an affluent, engaged audience in a relaxed, memorable setting. Here’s how your brand can ace it: ✔️ On-Course Activations: Sampling stations or signature drinks at key holes. ✔️ Clubhouse Lounges: Pop-up cocktail bars or tasting experiences post-game. ✔️ Tournament Sponsorships: Boost visibility with exclusive perks like branded gear or engraved giveaways. ✔️ Interactive Contests: Putting challenges and photo ops for shareable moments. Why does it work? Golf naturally fosters emotional connections, amplifies brand visibility, and creates experiences people love to talk about. At a recent golf activation, we created a branded lounge featuring Jim Beam cocktails and a putting contest. The result? High engagement, increased social impressions, and valuable new retail connections. 🎯 Ready to take a swing at the perfect blend of golf and marketing? Let’s discuss how we can elevate your brand on and off the course! #ExperientialMarketing #GolfMarketing #BrandEngagement
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