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Revenue Alert Blog #2 is out! Three Strategies to Enhance Your Golf Course Brand ⛳ 📈 https://lnkd.in/g7Cz-8nA We spoke with three of the best golf course operators in the world (Val, Scot, Justin) to best understand the strategies owners and operators can leverage to enhance their courses’ unique brand. 👇 Strategy #1. Create a Unique Course Identity Through Storytelling 📣 🏌♀️ “When you see a course logo on a golf ball or a shirt, it should make you feel a certain way” says Val D’Souza, of KemperSports. Every golf course has a story to tell, be it the rich history of the grounds, the vision of its founders, prestigious tournaments hosted, charitable initiatives, or the natural beauty of its landscape. By crafting and sharing your course’s unique story, in part through its logo, you create emotional connections with golfers. In turn, that story will be engrained in their minds the next time they want to tee it up. Strategy #2. Enhance Customer Experience with Personalized Engagement Technology and Programing 🤝 👨💻 Golfers who feel valued and cared for are more likely to become repeat customers and brand advocates. These actions go beyond basic hospitality, they involve technology and personalized experiences that prioritize and “wow” customers. Strategy #3. Leverage Social Media and Digital Marketing 🤳 Justin Binke, of Founders Group, says that in today’s digital age, a robust online presence is crucial to brand building. Social media and digital marketing allow you to reach a wider audience, engage with current and potential customers, and build a community around your brand. Thanks for the insights Val D'Souza (VP of Operations from KemperSports), Scot Wellman (Director of Revenue Management and Marketing from Landscapes Golf Management) and Justin Binke (Director of Sales and Revenue at Founders Group International)

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