They say you can't make something our of thin air, yet here it is. 🔮
To be in the forefront of the development requires fearless innovation and now we introduce a unique chocolate snack bar, Fazer Taste the Future powered by Solein®, in Singapore. Solein® is created out of thin air and Singapore is the first in the world with a novel food approval for the ingredient.
“Innovating for a more sustainable food system requires a fearless approach; it means pioneering solutions and venturing new unexplored possibilities. Fazer Taste the Future snack bar is the first ever packed consumer product where Solein® is used. At Fazer we are continuously looking for opportunities to innovate for a more sustainable future, which is also why we have invested in Solar Foods, the Finnish start-up behind Solein®,” says Heli Anttila, VP, New Product Development at Fazer Confectionery.
🍫Fazer Taste the Future dark chocolate snack bar contains strawberries, hazelnut and Nordic oat puffs high in fibre. The snack bar is powered by Solein®, a highly functional, nutritious and versatile ingredient that enriches the flavours and makes the bar high in iron.
🌴The limited edition of Taste the Future chocolate snack bar will be introduced at selected The Cocoa Trees candy shops in Singapore. We will also arrange an open tasting on 20th January at Raffles City Shopping Centre’s The Cocoa Trees shop.
👨🏼👩🏼👧🏼👦🏼With consumer feedback received through the tasting, we will develop the product further and initiate preparations for potential wider launches in Europe once needed regulatory approvals have been received.
#fazertastethefuture #solein #futurefood #fearlesscreativity #northernmagicmadereal
📸Marica Salokangas
This is exciting! See you everyone next week 😀