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Founder & MD @ Brandfire | Certified Loyalty Marketing Professional

Why do so many sales promotions fail to increase revenue? Many miss the mark with strategies that drive success. Here's are some tips for your next sales campaigns. -**Leverage the Power of Personalisation**- Personalisation helps customers feel special and valued. Use customer data to create offers to their preferences. Tools like AI-driven systems can help segment your audience. Track metrics like engagement and conversion rates to measure effectiveness. ⇠**Create Urgency and Scarcity**⇠ Limited-time offers and exclusive deals drive fast decisions. Use countdown timers to create urgency. Measure success by monitoring the redemption rate and sales spikes. ⇾**Offer Attractive Incentives**⇾ Provide value beyond the product itself. Discounts, bundles, and freebies can draw attention. Evaluate success via increased average order value and repeat purchases. -**Be Transparent and Clear**- Avoid any misleading terms and fine print. Outline the promotional details simply. Track customer feedback and satisfaction levels. 🚩**Common Pitfalls to Avoid**🚩 ❌Unclear promotional terms can confuse and frustrate customers. 🚩Overcomplicating the redemption process can deter participation. ✔️ Ensure transparency and simplicity to build trust and participation. Well-executed promotions boost not only revenue but also customer loyalty. What are some of your go-to tactics for making sure a sales promotion hits the mark?

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Nirav Vasa

You build your business. We will build your software product. Ship. Launch. Iterate. That’s what we do at @raftlabs

3mo

Good point! Personalisation and more so with AI is the key to make it engaging.

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