Nucleus Capital’s Post

🥕 15p Veg Deals only at Christmas? Not anymore….   There’s been much debate over the 15p deals on the likes of Potatoes, Carrots and Sprouts that have become a regular feature from some of the supermarkets leading up to Christmas Day each year.   Are they great deals that ensure customers remain loyal to their favourite #supermarket in this key trading week, are they simply #marketing gimmicks, are they creating unnecessary #foodwaste, and are they squeezing #farmers and #growers out of more money?   🥕 Well, the debate can re-ignite, as this week we have seen #tesco, #sainsburys and #aldi all offer 15p Veg deals leading up to this #easter weekend.   ✴ Brown Onions down from 99p (1kg) in Tesco and 89p (3 pack) in Aldi. ✴ Swede down from 69p in Tesco, 62p in Sainsbury’s, and 62p in Aldi. ✴ White Cabbage down from 80p in Tesco, 75p in Aldi, and 80p in Sainsbury’s. ✴ Carrots down from 52p (800g) in Tesco, 65p (1kg) in Aldi, and 65p (1kg) in Sainsbury’s. ✴ And White Potatoes 2kg down from £1.39 in Tesco, £1.29 in Sainsbury’s, and £1.39 in Aldi.   All to 15p. 😮   No movement from #asda or #morrisons as of yet. Will pop into #lidl to see what they’re doing (but likely to be at Aldi’s prices).   Of course, you need to have signed up to Clubcard or Nectar to get the Tesco/Sainsbury’s deals – if you don’t have one of these you pay the full price (unless you go to Aldi of course).   Great marketing? Unnecessary? Responsible retailing?   Or just more proof of how competitive the #ukgrocery market is? #ukretail #supermarkets #competition #promotions #loyalty #farming #produce #vegetables #Easter International Private Label Consult (IPLC)

This post is a wonderful example of purpose-driven marketing in action. Mr Organic | Certified B Corporation and JULIENNE BRUNO® have done an incredible job showcasing how plant-based, sustainable products can be at the heart of an engaging and delicious experience. By bringing together eco-conscious food choices and creative giveaways like handmade keyrings, this event strengthens both brand loyalty and awareness for a healthier, more sustainable world. Engaging your audience with experiences that align with their values is key in today’s market, and this event brilliantly illustrates how it’s done. Megan Love, Harry Gerrard-Stevenson, Margaux Jacquot, Stephanie L., and Lisa Assiotes, amazing work! How do you think collaborations like this can continue to drive positive change in consumer habits? For more tips on making your purpose-driven campaigns stand out, visit us at https://lnkd.in/dcaXaATZ and book a free connect call to discuss how we can help your organization grow with impact. #Sustainability #OrganicLifestyle #PurposeDrivenMarketing #SocialImpact

Recent insights from Kantar indicate continuous growth in Premium Own Labels—it seems they're more than a trend and are reshaping the market. This is clearly reflected in the growth of PL requests on Kwayga 🚀🚀 Is your supermarket looking for new suppliers of private-label food & drink products? Use Kwayga to discover and connect with the best ones in the industry. Book a demo today! #MarketTrends #BusinessInsights #PrivateLabel #Retail

🥐🍜🍒 Foodie Tuesdays: The Grocer Awards Edition The ECJ team is excited to share our favourite brands that received a Grocer Awards this year: 🚀 MOTH Drinks - B Corp™: Making waves in the RTD market MOTH's tinned cocktails are revolutionising the RTD scene. Crafted with award-winning spirits, MOTH now dominates 70% of the ‘super-premium’ RTD market and 73% of UK grocery margarita sales. In 2023, sales soared to nearly £9M, with availability in 3,500 outlets including Waitrose, Sainsbury's, Tesco, and Morrisons. A can is sold every 10 seconds in the UK. 🥒 VADASZ DELI LTD: Creating a new superfood category, Vadasz's kimchi, fresh pickles, and ferments have come a long way from humble beginnings. Inspired by family tradition, Nick Vadasz launched Vadasz Deli in 2009. The homemade pickles quickly became a standout, evolving into a leading superfood brand. 🌽 LOVE CORN: Snack Disruptor Love Corn impressed the judges with its crunchy corn. This year, their lunchbox-friendly multipack tripled Tesco distribution and added Sainsbury’s, Co-op, WH Smith, and Ocado. Their clever branding and partnerships have led to skyrocketing sales and expansion into the US market with 12,000+ points of sale. 🛍️ Tesco: Supermarket of the year, Tesco celebrates a decade as Britain’s top supermarket, excelling in convenience, promotions, technology, assortment, availability, and overall shopping experience. With 19% naming Tesco their favourite and 65% showing definite interest in shopping there, Tesco also led as the favourite online supermarket with 25% of the vote. Who were your favourite Grocer Award-winning brands this year? Let us know in the comments. 🍽️ #FoodieTuesday #FoodNews #FoodandDrink #FoodTrends #TheGrocer #GrocerAwards24 #GrocerAwards

Our focus on bringing the best value for our consumers and ensuring availability across the country through key retail outlets have shown tremendous results in the very first month. This gives us the focus and confidence to keep innovating and bringing the best customer experience. #africanbusiness #moderntrade #firstchoice #alcoholicbeverages #whiskey #rum #retail #retailmarketing #shopperinsights #customerexperience #valuedriven

Tackling new adventures head on with our latest partner, Promarché; the #supermarket chain that’s transforming the #food #retail scene in #Lebanon! Stay tuned for fresh picks from our latest collaboration. #Promarche #agaadk #agaadkpartners #advertisingagency #AGAADKMena #NewClient #NovelThinking

What products do you miss in the supermarkets? 🍿 🍬 🍭 🍫 We have asked around our office to see what everyone misses the most and this is what they said.... Comment below what your product would be! #discontinued #supermarkets #marketresearch #happythursday #bringthemback #nostalgic

Carrefour has taken a firm stance by removing PepsiCo products such as Lay’s and Doritos crisps, alongside 7Up drinks and Lipton tea from its shelves due to what it deems as unacceptable price increases. This move by Carrefour coincides with ongoing challenges for Europeans facing elevated food prices. In France, food prices escalated by more than 7 percent year-over-year in December, peaking at almost 16 percent in March 2023, as per estimates. Read more here https://lnkd.in/dW7jzn8a

Grocery shopping is something we all have to do. In Canada, rising food prices and frustration with corporations spurred people to participate in the current boycott of Loblaw-owned grocery stores. Check out what CTV News reports in this piece featuring Jon Steinman, author of "Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants." ➡️ https://bit.ly/3KdIzbR #NewSocietyPublishers #JonSteinman #FoodCoop #LocalFood #GroceryStores #OrganicFood #FoodSecurity #FoodSystems #FoodPrices #Supermarkets #CTV #GroceryStory

The ShelfLife special 30th anniversary (September) issue is available now Over the past three decades, ShelfLife has been dedicated to providing insightful and comprehensive coverage of the grocery retail trade in Ireland. To commemorate this occasion, Donna Ahern reached out to valued partners to hear their insights to get a broader understanding of the pivotal moments that have shaped our industry. A winning formula: Earlier this year, Cian Murphy was appointed chief executive officer of National Lottery. He talks to ShelfLife about what internal transformations and brand changes that we expect to see under his leadership. To commensurate ShelfLifes 30th anniversary, Nikki Murran reflects on how retail recruitment has evolved over the years In this month’s Category Focus’, we take a look at Hot Beverages, Confectionery, Healthy Ready Made Meals and Mixers. Check out who’s been out and about this months social diary! In the October issue we have reports on fuel, cash & carry, soup, biscuits, newspapers, Irish brands, and no/low alcohol brands. Get in touch to include your brands Read more: https://lnkd.in/ed2tDsGz #fmcg #brand #retail Cian M. The National Lottery #retailers #grocery #convenience #supermarket #offtrade #forecourt CSNA (Convenience Stores and Newsagents Association) NOffLA #marketing #food #drinks #anniversary #advertising #confectionery #readymeals #mixers #hotbeverages #Irish #fuel #newspapers #nolo #biscuits #recruitment