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Black women face unique challenges when growing and scaling a brand, often stemming from systemic inequalities and social barriers. This 3-part series on The Business of Fashion by Sheena Butler-Young dives into the challenges black women face launching, scaling and raising funds for our black beauty brands. Thanks for bringing light to this key challenge for black entrepreneurs, beauty or otherwise! "[F]unding for Black female founders remains less than one percent of total start-up investment each year" "In many beauty categories, Black founders don’t always need to carve out entirely new niches. Emerging brands can thrive by improving or broadening existing offerings. This holds especially true for Black brands, given that their core consumers are chronically underserved, especially in hair care and makeup."

In this pivotal election year, during a significant moment in U.S. history, it’s fascinating to observe how brands are engaging their audiences in the political conversation. Numerous press outlets, like Vogue Business, have referred to voting as a “Fall Trend,” and today, we’re sharing a brief piece from Fashionista showcasing marketing and merchandising strategies from brands like Saks Fifth Avenue, Old Navy, Draper James, and Naturalizer. Many companies are taking a non-partisan stance — Citizens of Humanity Group, Everlane, Kenneth Cole Productions, and JENNIFER MEYER, INC. (just a few examples) have teamed up with I am a voter. to launch apparel celebrating the simple act of voting. Others, like The United Colors Project, Inc and Lingua Franca, are explicitly promoting specific candidates, messages, and values. One wonders what the conversations are like behind the scenes as brand leaders navigate their approach to this defining political moment. It's also a perfect opportunity for meaningful fashion designer collaborations - Planned Parenthood Federation of America is collaborating with designers like DVF (Diane von Furstenberg), Fe Noel, Kim Shui, and Prabal Gurung, LLC on a special t-shirt collection supporting abortion rights. With #ElectionDay fast approaching, there’s an urgency to connect with young voters and highlight the importance of this moment. It’s inspiring to see brands harness their creative energy to contribute to the movement. #brandstrategy #election2024 #marketing #merchandising #votingrights

Happy Galentine's Day to all who celebrate! In my latest for Forbes, I explore how the adoption of Galentine’s Day as an "almost-actual" holiday is a perfect example of the new Celebration Economy, and an opportunity for almost every kind of consumer business. Read on and let me know if you agree! #winningherbusiness #whyshebuys #femalefactor

🥂 Cheers to the celebration economy 🥂 No matter if you celebrate Valentine's or Galentine's Day, the celebration economy is expected to reach USD 6 trillion by 2024 according to Statista. Very insightful Forbes article by Bridget Brennan exploring how the adoption of Galentine’s Day as an "almost-actual" holiday is a perfect example of the new Celebration Economy. ...and to quote the wonderful Maria Mazzone: "Because in the end, we are all looking for a reason to celebrate and a way to do so in style." 🖤 #whyshebuys #celebrationeconomy #timeofwow Helena Seitz Time of Wow GmbH

Black women in glam have never looked so good, thanks to the likes of brands such as Fenty and Pat MacGrath. But who was the original game changer - the creator of makeup specifically for dark skin? It goes all the way back to Anthony Overton in the early 1900s, who created the first clinically safe foundation called Overton’s High Brown. Take a brief trip to the 1900s to present day to find out who else got us looking so incredibly flawless! #blackhistoryishistory #blackbusinesses #blackentrepreneurs #blackhistory

What do these three brands have in common? Hint: Florencia Cavallo and I are passionate about elevating mission-driven brands and smart founders, and we wanted to highlight just a few of the incredible companies we've had the privilege of collaborating with. 🤰 Bumpsuit: Redefining maternity wear, Nicole Trunfio’s Bumpsuit is dedicated to supporting mothers throughout every stage of motherhood. Nicole is on a mission to address one of life’s most significant and vulnerable transitions, normalizing conversations that are often stigmatized. The brand has gained media attention from the likes of Grazia, The Zoe Report, NY Post Style, People, and more. 💧 Hazel: This luxe femme care brand is reshaping the narrative around menopause and aging. Hazel is working to remove the stigma associated with leakage and redefine its cultural relevance. We’ve been thrilled to support Aubrey Hubbell in disrupting the $600 billion menopause market and giving it the recognition it deserves with features in Vogue, WWD, Glamour, InStyle, and more. The brand recently rolled out across Meijer stores in the US, and they’re just getting started. 🌿 Nourie: Pioneered by Black female founder Osahon Ojeaga, Nourie offers the world’s first sustainable plant-based braiding hair that nourishes the scalp. Osahon raised $2.5M to launch the brand, which has garnered attention from Bustle, Allure, Essence, WWD, and Business Insider. She’s breaking barriers and creating opportunities for Black women in an industry that needs more diversity. Still curious to know what unites these brands? Each of them was founded by trail-blazing women, built with purpose and intention, and is on a mission to revolutionize their respective categories. We love partnering with visionary entrepreneurs to help their businesses take shape and thrive. Interested in learning more, sharing your thoughts, or discussing your needs? Get in touch! 👋

"#Real #Women #Smoke" : #From 4A's, (#the #advertising #industry), #on #the #history #of #advertising , #the #VirginiaSlims #campaign. 4A's : #Virginia #Slims #Cashes #in #on #Women’#s #Lib, #Declaring: ‘#You’#ve #Come #a #Long #Way, #Baby’

You may have noticed a trend in my posts this month leading up to Juneteenth! As a Texan and having grown up about 30 minutes from Galveston, we celebrated Juneteenth my entire life! I didn’t even know that people didn’t recognize the significance so It’s inspiring to witness the increased awareness and acknowledgment of Juneteenth by so many organizations and companies. The next step is crucial - ensuring opportunities for candidates of color and leaders of color WITHIN organizations. To take action this holiday, consider the following steps: - Examine: Evaluate how well your organization's leaders and executives mirror your customer base and trending demographic changes and cultural shifts. - Effort: Despite some companies moving away from DEI initiatives, intentional efforts can still be made to foster diversity in personnel, marketing, and even where applicable products/services. In my industry, I’ve seen the largest shift in the SPF category. Once upon a time wearing sun protection for people of color meant also having to have a glorious but NOT gorgeous ashy white cast…lol! Welp, Fortunately advancements in formulations and new brands like Black Girl Sunscreen have completed changed the game! But it wasn’t something that was just inherent, if it was we wouldn’t have had to be ashy white for years…lol! - Evaluate: Seek feedback and input from employees on diversity and access within the company. Similarly, gather insights from customers and stakeholders. Ask the questions and then act on the answers. - Expect: Anticipate opposition as not everyone may understand the significance of celebrating Juneteenth. Often it’s not understood “why” we need people of color in all levels of our organizations, not just entry level. History is often clearest in hindsight. Embracing diversity and inclusivity is a journey that requires continuous effort and reflection. Let's strive to make meaningful strides towards a more equitable and inclusive workplace. #Juneteenth #blackgirlspf #DiversityandInclusion #skinofcolor #blackgirlsunscreen #galvestontx #texas #skincare #leadership #freedomday

Mielle Organics’ origin story is by now the stuff of legend among Black female entrepreneurs: In the early 2010s, Chicago nurse Monique Rodriguez was frustrated with the available range of multicultural hair products. She whipped up her own concoction in the kitchen, shared it with friends, gained a loyal following and soon attracted the attention of major investors and international beauty conglomerates. But though dozens, if not hundreds of Black women have undertaken a similar journey, the number who found even a fraction of Rodriguez’s success — or even made it past the kitchen counter stage — is vanishingly small. A decade after launching her first product — a blend of scalp-stimulating peppermint and amino-acid rich almond oil — and a year since becoming one of the few Black women to achieve a lucrative exit by selling her business to Procter & Gamble in 2023 — Rodriguez remains in a rare class. Her peers include Carol's Daughter founder Lisa Price, who sold to L'Oréal in 2017, and Sundial’s Richelieu Dennis, who sold SheaMoisture and several other multicultural hair brands to Unilever in 2014. (Rodriguez and her husband Melvin remain actively involved as chief executive officer and chief operating officer of Mielle, respectively.) In 2021, Rodriguez was one of fewer than 100 Black women to have ever secured over $1 million in venture capital funding (Berkshire Partners invested a reported $100 million into Mielle that year.) Instead of opening doors, that year proved to be a high water mark for Rodriguez and her peers. After edging up only slightly in the immediate post-George Floyd era, funding for Black female founders remains less than one percent of total start-up investment each year, according to data from the nonprofit advocacy group Digital Undivided. Read the the first story in a three-part series, by BoF's Sheena Butler-Young.

Happy Mother's Day from all of us at Limor Media! 💖🌸 Today, we celebrate the amazing women who fill our lives with love, warmth, and endless support. To all the incredible moms out there, may your day be filled with joy, laughter, and precious moments surrounded by those you cherish most. 💕 #HappyMothersDay #CelebrateMom #Gratitude #MarketingAgency #ContentPartner #ContentCreation #UGC #CreativeContent #ContentCreators #ContentMarketing #DigitalContent #VideoMarketing #VisualStorytelling #StrategicContent #EngagingContent #SocialContent #Ecommerce #DigitalCommerce #EcommerceMarketing #EcommerceStrategy #SocialCommerce