Nwamaka Udenigwe’s Post

Another campaign l was opportuned to research on was the campaign @pepsi_naija did. The aim of my research was to analyse the BIG IDEA that backed up this campaign. The campaign was titled #LongThroat One of the key things l discovered about this campaign was that it was developed to protect and grow volume share of the brand,dominate the market and provide consumers with 20% extra volume at the same price,giving longer refreshment, satisfaction and longer enjoyment. Pepsi Long Throat campaign was a test of human desiresfully. The campaign busted the social media literally with over 800 million impressions on Twitter. Pepsi capitalized on the insatiable need of the human specie to launch it's new 60cl bottle which offered the same price with the regular 50cl PET bottle. The campaign enhanced consumer's loyalty with millions of consumers associating themselves to the brand and its ambassadors thereby helped to propagate the long throat message to their loved ones. They pushed this campaign through TV and Out of Home Media(OHM).They also used social media channels such as Instagram, Facebook and Twitter to push out this campaign. Some of their Brand Influencers were used as well such as Wizkid,Tiwa Savage and other influencers; Seyi Shay,were used towards attaining a grand success for this campaign. This campaign recorded a huge success in the CSD industry. The growth rate of the brand grew from 15% to 60% because of high demand for the product in key cities across the country. Kudos to everyone that participated in this campaign and a big thanks to @02academylagos for the opportunity to work on this campaign too. Please do not hesitate to hit me up via mail or DM if you will like to run a marketing campaign for your brand. #AnitaUmeh #BrandStrategist #BrandCommunications #BrandSolutionist #Mediabuying #MarketingCampaigns

Virtual Influencers are going to replace the human ones? It’s too early to have a definitive answer, but it’s about time for the Brands which are willing to start using this Marketing discipline to test them. Which are the advantages? The Virtual ones are far less expensive than the Human ones and they are far less risky under a reputation standpoint. Moreover they can be created according to all of the diversity and inclusion principles followed by the Company and - as the study introduced by this article on Harvard Business Review - in most of the cases they achieve more engagement rate, both for paid and unpaid posts. A little investment to test, measure and learn is warmly recommended for the Marketing Managers seeking for innovative ways to engage their targets. #influencers #marketing #strategy #digital #virtual

“Should Your Brand Hire a Virtual Influencer?” According to this Harvard Business Review article co-authored by professor Xiao Liu, an AI-generated #influencer can be a low-risk, high engagement strategy. Brands including Prada Group, Cartier, PUMA Group, Nike, and Tiffany & Co. already use virtual influencers to promote their products, which may be less prone to controversy and cheaper for the brand. Liu's co-authored op-ed is a part of a series around influencer #marketing. Read the article: https://lnkd.in/eW9t72_G

Today's list of brands that HG Media Group could CRUSH it for on Snapchat 🌟 Vacation Inc. - I've made a video about this brand and it's one of my personal favs. Their nostalgic 1980s feel and iconic whip cream sunscreen would steal the show on the platform through strong influencer marketing... oh, and we have the perfect creator for you. OLIPOP PBC - Olipop can become the first soda alternative brand to ever pursue brand marketing on the Snapchat platform. Their bright colors and branding is already extremely eye catching and we can get very creative with custom AR lens's. Polaroid - I mean... what a better platform to market a camera brand than Snapchat. I'll leave it at that. Bilt Rewards - I've been seeing Bilt crush it in the influencer marketing space over the past few weeks and can see them doing very well by tapping into a younger audience (college/recent grads) Princess Polly - They are a brand who has been exploring a TON with paid media on the platform but has yet to tap into influencer marketing. Our Snapchat creators are known for their unboxing and try on haul videos so integrations into the platform will be extremely seamless with influencers. Want to learn more? Let's get in touch: hope@hgmedia.us

H&M’s influencer marketing strategy helped them reach 12M+ consumers. To build brand awareness and drive sales, they partnered with celebrity influencers to promote their holiday line. This was their strategy: → They partnered with 4 celebrities, each posted a 10-second teaser clip and a full 1-minute ad across Twitter, Facebook and Instagram, each including # hm and a link to the H&M website. → Teaser clips were posted a couple of days before the full video, generating buzz and excitement. This dual-posting strategy appealed to more viewers and increased campaign visibility. It worked out because: → Lesser-known celebrities with highly engaged and devoted social media followings are better than one massive influencer. → The campaign’s content was customized to align with each celebrity’s existing social media persona. → By using all available social media platforms, they fully maximized the campaign's reach and engagement. Brands like these remind you of the power of aligned partnerships and the importance of understanding your audience. So if you are exploring an Influencer marketing campaign, reach out at SocialTAG or write to me at anushree@socialtagindia.com #influencermarketing

🔍 Tribal Marketing: Harnessing Influencer Power to Build Authentic Communities In the age of social media, brands can no longer rely solely on traditional marketing—they must tap into the power of tribes. At Kanta, we know that true brand loyalty is built by fostering a sense of belonging, and no one does this better than influencers who lead these communities with authenticity and trust. A standout example of tribal marketing is the partnership between Daniel Wellington and a vast network of micro-influencers. Rather than relying on large-scale celebrity endorsements, Daniel Wellington built a tribe around influencers who shared a passion for minimalist, stylish watches. Influencers like Janni Olsson Delér showcased the watches in a relatable, lifestyle-driven way, sparking a movement among their followers. This approach allowed Daniel Wellington to create a global tribe of fashion-conscious individuals who proudly identified with the brand. At Kanta, we help brands replicate this success by aligning them with influencers who don’t just have followers—they have tribes. By engaging with influencers who naturally connect with your target audience, we turn passive followers into brand advocates who live and breathe your values. 💡 Let’s create a tribe that resonates with your brand’s story. #TribalMarketing #InfluencerMarketing #DanielWellington #BrandCommunity #KantaAgency #DubaiMarketing #AuthenticityInBranding

Chipotle Mexican Grill in their hashtag #ChipotleLidFlip challenge on TikTok in 2020 exemplifies the importance of social media listening, understanding your campaign goal, and the effectiveness of influencer marketing. These are key aspects that all social media marketers can learn from as we move into 2024: Social Media Listening: • Organically posted an employee doing his signature move at the end of a line. • The Reel received millions of views on Instagram, the marketing team took note of this success. • Most importantly, capitalized on the employee's signature move by creating a UGC challenge. Understanding Campaign Goal: • Promote free delivery for Cinco de Mayo with the app. • Understood their biggest audience on the app was Gen Z. • Met Gen Z where they were, on TikTok! Influencer Marketing: • Utilized a trusted influencer. • Understood that influencers are more trusted than friends and family when recommending products. When given the choice to research a successful social media hashtag campaign, I naturally turned to my Chipotle roots. #influencermarketing #socialmediamarketing #socialmedialistening #usergeneratedcontent #generationz #chipotle #campaignoptimization #hashtagstrategy

The 4th of July is almost here, so let's spark those influencer collabs and skyrocket your sales. Here are some fun and easy strategies to get those fireworks popping: 🇺🇸 Go Patriotic with Influencers Have influencers share cool 4th of July content featuring your products. Think BBQs, fireworks, and red, white, and blue everything. 🎁 Host a Star-Spangled Giveaway Team up with influencers for a killer giveaway. More entries mean more followers and potential customers. Win-win! ⏳ Flash Sales for the Win Promote limited time offers through your influencer squad. The FOMO will be real, and so will the sales! 📸 UGC, Baby! Encourage your customers to share their 4th of July moments with your products. Then have influencers amplify that content. Boom, instant trust and engagement! 🎥 Engaging Content is Key Go behind the scenes or live with influencers. Show how you’re celebrating and make your brand part of the party! P.S. In 2023 - brands' revenue increased 4.9% on the 4th of July week!! #DTC #Ecommerce #InfluencerMarketing #4thOfJuly #MarketingTips

We got Kellogg Company over 5 million impressions without ONE macro influencer. Why? Because the power of the nano & micro influencer is on the rise & under utilised. Last week we visited our client Rui Frias at Kellogg Company to present the results of our most recent campaign. Rui had a fantastic idea 💡 “Shall we send 11 boxes of cereal to 200 influencers to increase knowledge and reach of Kellogg’s products, and in return, increasing basket size from shoppers” YES, LET’S DO IT!!!! We then sent 2,200 cartons of cereal off to 200 nano & micro influencers. Which resulted in: A 95% post rate. 835 pieces of content (UGC) Over 5 million impressions. FIVE MILLION!! Nano and micro influencers are where it’s at!! When brands relinquish control and let the creators create…. MAGIC Happens!!! Can’t wait for the next campaigns with Kellogg’s and Pringles this year!!!! Watch this space. EXCITING!!!!!! Kellanova Pringles #influencer #marketing #ugc #brand

"Why don't influencers ever play hide and seek? Because when you're that visible on social media, where's there to hide? Speaking of which, did you hear about Ronaldo's followers? A whopping 23.7% might just be ghosts—about 145 million! But no, it’s not like he’s shopping for fans online 💁♀️ . It’s just one of those social media quirks, like finding a sock in your laundry that isn’t yours. Messi's in the same boat, too–a bunch of non-engaging followers that can be tricky for brands aiming for real impact. Ever heard of a brand that partnered with an influencer, only to find out half his million followers were bots and the rest were his relatives?😁No more of that! With Starbuzz.ai, we help you dodge those bot bullets. Our software checks out follower authenticity, ensuring you connect with real influencers who bring real results. Think 'Real Influencers, Real Impact.' Starbuzz.ai makes sure your partnerships are solid 🤝, so every follow counts—authenticity with every click! And that’s just one of the cool features we offer; there’s a whole suite designed to revamp your influencer marketing strategy." #starbuzz.ai #influencermarketing #influencers #brandgrowth #brandsuccess