It’s giving effective disruption.
"Adweek's back-to-back Global Agency of the Year in 2021 and 2022, TBWA had an outstanding 2023 in the U.S. behind stellar Apple work, one of the best TikToks by a brand in the history of the platform and purpose-based work for the Columbia Journalism Review and Cox Communications" - Adweek’s Managing Editor of Marketing & Agencies, Jameson Fleming. That said, we’re excited to announce TBWA has been shortlisted for Adweek US Agency of the Year - dare we say in great company! ☠️💛 To quote TBWA\Chiat\Day LA CEO, Erin Riley “This was definitely a year when the saying 'the only thing certain is uncertainty' rang particularly true. Those conditions can often stifle creativity, but TBWA is fortunate to be grounded by Disruption® - a strategic methodology and spirit - that does quite the opposite. In a way, Disruption is built for these times, and it shows in our best work - it always starts with an enduring, disruptive brand platform and then finds its wav into culture with more and more versatility across the total experience!” More via Adweek: https://bit.ly/3tmqpj7
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Cutting Agency BS | The Hidden Gems
11moGood luck!