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Welcome to Strat Chat vol. 5! Here are some highlights from our internal newsletter, designed to engage the team with newsworthy and culture-driven topics. Which topic caught your eye this week? Let’s talk about it! Drop a comment. This Woman Is Democratizing The Beauty Supply Store Retail System: Black consumers account for 11.1% of global beauty sales, but Black-owned brands generate only 2.5%. Leslie Roberson created Black Beauty Collective (BBC), an online marketplace for beauty and wellness brands from diverse founders. For $100 monthly, brands can sell on BBC and keep 100% of sales after taxes and fees. Supporting these brands impacts their profitability. (via Essence.com) Does The Concert Experience Lie In Our Phones?: Phone policing at concerts is high this year. Summer concertgoers often record performances, but Fantasia criticized this trend at her Detroit show, saying it detracts from the experience and urged fans to “take their picture and put it away.” Busta Rhymes and Nicki Minaj echoed this sentiment, reprimanding phone users. While it's tempting to record, fans should heed this advice and immerse in the live experience. (via Complex.com) Apple Celebrates Young, Hopeful Athletes Ahead of the Olympics: "2036 Hopefuls," an Apple campaign for the iPhone 15 Pro Max, features photos of young aspiring athletes strategically launched in anticipation of the Paris Olympics. The campaign showcases the talents of children from various sports, including skateboarding, gymnastics, para-basketball, and table tennis—all under the age of 10—who are distinguished by their exceptional skills and passion. The images capture these young athletes in action, where it all starts. (via AdAge.com) The Pink Tax Is Unfair, Gender-Neutraility Solidifies Inclusivity For Brands: The Pink Tax requires women to pay more for similar products than men. Brands should adopt gender-neutral pricing. Black women are particularly impacted by a 35% wage gap compared to 29% for Black men, 25.9% for white women, and 17.4% for white men. Consumers and the LGBTQ+ community are uniting against this unfair practice. Brands should create gender-neutral products and focus on inclusivity to help eliminate the pink tax. (via BlackEnterprise.com) Brands Are Scared Of Gen Z Humor: In 2024, with serious issues on the frontline, people seek humor. Brands targeting Gen Z find it challenging to cater to their complex, absurdist humor. This social media-driven generation craves less serious content and edgier humor. Some brands have succeeded, like the Super Bowl ad where 4 million viewers watched a Pop Tart go into a giant toaster. Brands should hire funny creatives to balance serious news with humor. (via AdAge.com) (Images sourced via: Essence, Billboard, Black Enterprise, AdAge)

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Jazmin M. Burrell

VP, Head of Strategy | Forbes 30 Under 30

3mo

I really love the point about concerts living in your phone because some of the best shows I’ve been to, have the least footage. But I do enjoy revisiting my concert content!

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