Obviously’s Post

Most companies should be hiring platform specialists vs catch-all social media managers. Expecting one person to successfully manager 6 social platforms, create content, engage with each community, stay on top of analytics, and report trends to leadership is not realistic. Hire a few platform specialists and allow them to go deep in 1-2 platforms.

I’m always amazed at how good pharma is at understanding the connections among the 4Ps in hiring senior marketers. Look at the job description of a brand head for most businesses and it is about visual and verbal ID (if you’re lucky) and demand generation/performance marketing (if you’re not). Pharma? They’d eat those jokers alive. This is what a real brand director does. Is there identity, campaign here? Of course. Not a peep about CPM. That’s junior level stuff. And yet I see ads for so-called “CMOs” that are 90% managing adtech/martech and MQL generation.

Horns Up Texas Advertising & Public Relations Alum: I know many of you are passionate about strategy. Zilker Media is currently in search of a strategist that is just 1 to 2 years of the 40 Acres. Remember, your experience in The Lab UT in strategy counts as real experience since the entire integrated campaign was based on the strategy/insights you discovered and it was client approved before activations. Hook 'em! #txadpr #thelabut #moody #hiremoody

Dear HIRING MANAGERS! "Never confuse hiring for these, as they are two different positions." Hiring a social media marketer is ideal if your primary focus is building a strong presence and engaging with audiences on social media platforms. On the other hand, a digital marketer is suitable for a broader strategy encompassing multiple digital channels to drive traffic, leads, and sales. Depending on your business needs, you might require one or both roles to achieve your marketing objectives. How many of you are both? #Linkedin #socialmediamanager #digitalmarketer #growth #professions

“Ready to turn data into high-performing campaigns? 📊 📈 We’re hiring a Media Planning & Performance Pro! If optimizing ads and boosting ROI is your thing, let’s chat! ✉️ Send in your resumes to careers@brandmovers.in #Hiring #PerformanceMarketing #MediaSpecialist

Hiring a CMO or senior marketer before your fulfillment processes are defined is like putting the cart before the horse.  Start simple, scale smart.

💸 Hiring a full-time CMO can be a significant investment, but with a fractional CMO, you get expert leadership without the full-time cost. 🌟 This model allows for strategic oversight and execution that aligns with your budget. 💡 Imagine having access to top-tier marketing strategy and expertise 🧠 without the overhead of a full-time salary. A fractional CMO brings years of experience and industry insights to your team, providing the guidance needed to navigate complex marketing landscapes 📈 🎻 Whether you’re a growing startup or an established company looking to optimize your marketing efforts, a fractional CMO offers flexibility and scalability to meet your unique needs. 🤝 From developing high-impact campaigns to refining your brand strategy, they ensure your marketing initiatives drive measurable results 🏆

Hey, hiring managers👋 Let’s get real about Social Media roles! Still think a Social Media Manager and a Social Media Marketer are the same thing? Let’s clear that up. Why not expect one person to juggle daily posts, engage with followers, run sophisticated ad campaigns, and deliver stellar ROI? Because that’s totally reasonable, right? Reality Check 🔍: Social Media Manager: Masters of content calendars and follower engagement. Social Media Marketer: Experts in campaign strategy and performance analytics. Stop searching for that mythical all-in-one unicorn. Get clear on what your business really needs. Hire smart. 🙂 #HiringTruths #SocialMediaRoles #SocialMediaManager #DigitalMarketing

Don't sleep on hiring a former PMM for your Head/VP of Marketing role! Most marketing leadership roles I see prioritize direct demand generation experience and only slightly touch on the positioning, messaging, sales enablement, launch planning and storytelling that are necessary to be good as a head of marketing. Yes, demand generation is important. But it's absolutely critical for the head of marketing to know: ⚡ How to conduct positioning and messaging exercises that will inform all of your other channels ⚡ How to collaborate with your Product and Sales organizations to sync up KPIs and messaging ⚡ How to plan and coordinate a product launch that delivers the most short and long term impact possible If you're hiring for a head of marketing (or have in the past) how do you think about prioritizing PMM skills?

🌟 Hiring top-notch marketers is no easy feat! 🌟 Why? Because the best marketers are a unique blend of creativity, analytical skills, and strategic thinking. They not only generate ideas but also back them up with data and results. Here are a few traits to look for in a stellar marketing hire: 1️⃣ Curiosity and a thirst for learning 2️⃣ Adaptability to change 3️⃣ Strong communication skills 4️⃣ A knack for storytelling Hiring the right marketer can be a game-changer for your business! 💼🚀 #Marketing #Hiring #BusinessGrowth