Ocean Outdoor’s Post

Where are you heading for your holiday this year? 📍 This year, 77% of Brits are choosing to holiday in the UK, with 42% planning a staycation for their main break. This surge in domestic travel is set to boost the UK economy by an estimated £30.3 billion. ☀ As we rediscover our beautiful country, from the Lake District to Edinburgh, it's a fantastic time for the tourism sector to innovate and enhance local experiences. For more insightful facts and figures on the UK travel trends, download the Sykes Staycation Index 👉 https://lnkd.in/ec4gGvY4 #UKTravel | #Tourism | #Trends | #SykesCottages

💹 Unveiling the Latest Australian Travel Trends 💹 The Council of Australian Tour Operators (CATO) is thrilled to share our latest "Australians on Holiday – International Leisure Travel Trends" report. Derived from comprehensive 2023 travel data, this report offers insights into the travel habits and preferences of Australians post-pandemic. Key findings include a significant interest in land-based multi-day tours, a shift towards Southern and Eastern Europe, and a robust average expenditure per traveller. Dive into the full report to better understand and serve the evolving needs of Australian travellers: https://lnkd.in/gvgFefmg #CATOInsights #TravelIndustry

As the summer rush subsides, savvy travelers are seizing the opportunity to enjoy Europe during the shoulder season, benefiting from pleasant weather, lower prices, and fewer crowds. Our latest report explores how this trend is reshaping travel demand and creating new opportunities for destinations across Europe. Dive into the growing appeal of shoulder season travel with World on a Holiday. Read the full report here: https://lnkd.in/gYqmyMwj Gain insights into the how, where, and who of global travel with World on Holiday, the world’s first forward-looking, complimentary travel insights hub, powered by Adara - A RateGain Company . Subscribe now at www.woah.travel #Adara #WorldonHoliday #TravelTrends #NorthAfrica #Europe #ShoulderSeason #TravelInsights #TravelData

With the Olympics games only a few weeks away and the global eyes of the world on Paris this summer, this presents a fantastic opportunity for brands to drive awareness, uplift and recall. Adara knows who these global audiences are and where they will be coming from. To find out more about how you can activate these audiences today with Adara’s brand offering that covers impactful awareness, attribution and measurement please get in touch. Adara - A RateGain Company RateGain #data #audiencetargeting #attribution #measurement

Staycation Statistics UK 📊 ▪ In recent years, the concept of ‘staycations’ has significantly reshaped the UK’s travel landscape, offering a refreshing perspective on domestic holidays. ▪ The charm of exploring well-known terrains with fresh eyes has led to an increase in domestic holidays, reflecting a nationwide sentiment towards rediscovering the beauty of the UK. ▪ This blog post delves into the multitude of factors propelling the staycation trend, supported by compelling national statistics, data and analyses that highlight staycations’ profound impact on the domestic tourism industry, destination, and individual domestic travel choices. #staycation #holidays #UKleisure

Consumer willingness to invest in travel experiences sees a significant incline in the Middle East, with notable increases observed in choosing convenient flight itineraries and indulging in in-destination activities. Download the report to stay informed on the shifting landscape of consumer preferences: https://deloi.tt/3yDTMzV

Despite economic pressures, travellers intend to increase their spending on experiences in 2024 (according to GetYourGuide). With bleisure (business & leisure) travel on the rise, it's become even more complex to ensure traveller safety during any activity. The key is to keep travellers in the know so they can make informed decisions timely and prevent risks. 🔑 #TravelRisk

Demand for Summer Travel in Europe Fully Recovers to Pre-Pandemic Levels

Another feature for our Travel Industry experts, this time as featured in Travel Weekly UK's latest article. Read it here... https://lnkd.in/dEN9uhF2 Jonathan Wall Xeinadin (previously Elman Wall Xeinadin Group) #Rebrand #TravelAccountants #BusinessAdvisors #TravelWeekly #WeAreXeinadin #TravelIndustry #Travel

Takeaways 6-10 from Future Partners latest State of the American Traveler. (See comments for link to full presentation.) Flexible Travel Options: Travelers demand more flexibility in bookings and cancellations due to unpredictable circumstances like pandemics. Local and Authentic Experiences: A trend towards seeking local, authentic experiences over commercialized tourist spots. Increase in Solo Travel: More individuals are exploring the world on their own, looking for personal growth and adventure. Digital Nomadism on the Rise: With remote work becoming more common, there's an increase in long-term travel combining work and leisure. Safety and Health Measures: Enhanced focus on health and safety standards in travel and hospitality to address ongoing health concerns. https://bit.ly/4bFA71B