Ocean Spray Cranberries’ Post

Rooted in creativity and fueled by passion, we are dedicated to cultivating brands that not only survive but thrive in today's competitive landscape. Drawing inspiration from the time-honored traditions of farming, we sow the seeds of your corporate identity with care and precision. Like skilled farmers nurturing their crops, we diligently tend to every aspect of your brand's growth, from its initial inception to its full fruition. Trust us to cultivate your success story, turning potential into prosperity one idea at a time. Amidst the fertile grounds of our mission, we sow the seeds of innovation and dedication, mirroring the timeless devotion of farmers to their fields. From dawn till dusk, our commitment to excellence flourishes alongside the crops, reaping plentiful rewards. Join us on this journey of cultivation and triumph. Our corporate brand, nurtured with unwavering care from humble roots to abundant success, invites you to embrace this mission together. Let's cultivate your brand identity, crafting narratives that resonate and strategies that thrive "Enlarge your business footprint" #CorporateHarvest #BrandingExcellence #CultivatingSuccess #InnovationSeeds #DedicationGrows #FieldsofExcellence #SowtheSeeds #NurturingGrowth #HarvestingSuccess #CorporateFarming #BrandLegacy #FertileGrounds #PassionProjects #SustainableSuccess 🌾🚜🌟

In this talk from the Built Festival 2023 (Built Oregon + Cultivate Bend) Cate Havstad-Casad, Founder Range Revolution/ Co-Owner Casad Family Farms/ Founder Havstad Hat Co. and Wendy Brinkley, Marketing Manager Oregon's Wild Harvest discuss the challenges and opportunities in harnessing the full potential of regenerative agriculture practices. The talk weaves through aspects like - What is regen ag, the concern around conservation and water, the need to tie in distribution (and markets) to regen ag initiatives, the importance of partnerships with farms, and the protection of climate resilient seed stock. What brings hope? We all can make choices on how we can move forwards. https://lnkd.in/gPGgGrHs

Emu apple skincare, wattleseed hot chocolate, Illawarra plum cleanser, finger lime pie – the native plants industry is gathering speed. But it has to develop in the right way. Victoria's rapidly growing native foods and botanicals industry brings respect and attention to plants Traditional Owners have used and raised over tens of thousands of years – but we need to be leading this work, and it must be culturally safe and authentic. The Traditional Owner Native Foods and Botanicals Strategy shows the way forward. The strategy respects and recognises the inherent interests and rights of Traditional Owner groups to native plants, and strengthens their connections with lands and resources. It's also an opportunity to be economically independent and sustaining. The strategy outlines the reform to policy and practice needed to ensure the cultural, social and economic benefits of producing native plants flows to Traditional Owner groups. We were proud to work with Traditional Owners and Agriculture Victoria to develop the strategy. LEARN MORE | bit.ly/45thRpz

More than ever before, people care about where products come from and how they are made. This turning point in consumer mentality is poised to have a profound impact on the CPG industry. 🌍 73% of global consumers feel positively about companies that are transparent about where and how products are made, raised, or grown.  (Source: CEF) What does this mean? Consumers are aligning themselves with brands who share their values, and more importantly, with brands they trust. New Seasons Market and Carman Ranch - a Regenified Certified ranch - have brought us a true example of collaboration in bringing regenerative products to the shelf. With this partnership, New Seasons and Carman Ranch are showing consumers that they are taking essential steps to improve soil, water, and air quality for us all. The end result? A hot dog that everyone wants in their fridge. #regenerativeagriculture #CPG #regenifiedcertified https://lnkd.in/emfxCURV

🔍 Did you know? Dive into the world of marketing with our Sunday facts! Today's tidbit: The term "branding" originated from farmers who branded their cattle to distinguish ownership. 🐮 Stay tuned every Sunday for more intriguing insights! #DidYouKnow #MarketingFacts #SundayVibes #EdgeSparkInsights

🐟 🌊 Marine farming is the way! NEW BRAND! Earlier this year I was approached to help the Cawthron Institute develop the brand strategy for a new SaaS product in the marine farming industry. Ocean Intelligence https://lnkd.in/gAynxQvS is set to revolutionise marine farming with advanced real-time analytics that empower marine farmers, enhancing productivity, as well as helping preserve the health of marine ecosystems. Working with Joel Bowater I developed a launch pad of brand strategy, identity and website for Joel to start actively promoting the company to investors and stakeholders. Joel said: "I feel like we actually have an independent business now, I can direct customers to the website and know the language I need to be using when communicating as the brand. It's given us real momentum. "I didn't have much perspective for branding or design, I've worked in science for my entire professional career and to hear the questions you ask and see the information you came up with from my answers was eye-opening, I didn't realise how much goes into this kind of work." #brandstrategy #brandidentity #marinefarming #blueeconomy

We won a client a TechCrunch placement, and it’s a perfect case study of why the right story helps secure top-tier placements. Three things that resonated in the pitch: 1. Innovative Tech   Shinkei's AI-powered fish harvesting tool could disrupt the entire seafood industry. Quick breakdown: Shinkei’s tech is the first tool capable of quickly, humanely, and reliably dispatching fish at sea. It’s an exciting solution for: → Seafood waste — a leading cause of overfishing  → Avoidable casualties – fishermen suffer 40x more than average → Unnecessary suffering — a benefit we can all get behind (even if it's for fish) 2. Strategic Storytelling   We only spent a sentence on Shinkei's $6M funding round. *gasp* I know, I know. New funding is every PR firm's favorite angle. But that's because it's real news—not because it's effective on its own. The truth is, funding won't get you past every top-tier pub's first question — "What's special about this?" So instead, we highlighted Shinkei's: → Innovative use case for AI  → Massive environmental impact → Potential to overhaul a $360B industry → Founder's first-hand experience as a deckhand ("I almost died!) It cut through the noise, caught the right eye, and secured a placement in 14 days. 3. Alignment + Relevance   A good story on its own isn’t enough. It has to be relevant. And I don't mean "you guys published a somewhat related blog in 2008" relevant. I mean, "This is so aligned with your audience's interest, expectations, and the current news cycle you'd be a fool to say "no" relevant. We hit that button by connecting Shinkei's tech to hot-button TechCrunch topics like: → Artificial intelligence → Economic efficiency → Sustainability ___ TL;DR Super happy for Saif for the coverage, and beyond proud of my team at Notably. Here’s the article: https://bit.ly/3UKDPR5 P.S. 👉 Want to see how strategic PR can get your company the attention it deserves? DM me 'TechCrunch' to get started.

Explore the latest trends, challenges, and opportunities that will shape the future of the pet industry in this recorded webinar. It's free and ungated! What will you learn? 🐕 Significant trends influencing pet market growth and pet parent behavior 💡 Emerging products and services disrupting the pet market 📈 Key highlights from the latest proprietary 'Survey of Pet Owners' research Watch here: https://hubs.ly/Q02vs3QS0

Dear Agripreneur, Setting SMART goals can be a true turning point in managing your farm. The goals determine the success of the entire farm business. “Managing a farm without having a vision often results in wandering off the course” #Agricextensionist #GoalSetting #YFF

NEWSLETTER: Our February issue is out now with a few things to read, hear and explore, including the Hort Innovation  FY25 mushroom marketing strategy webinar with Monique Emmi, new Australian mushroom consumer statistics, and another audio article for your listening pleasure. 😊 #newsletter #australianmushrooms #mushroomlink #mushroomR&D #webinar #marketing