OddCommon’s Post

👀 What’s the secret to keeping users engaged? We spoke with Mobile Hero Philippa Layburn, User Acquisition Lead at Trailmix Games, to learn how she leveraged her experience from Candy Crush and applied it to help Love & Pies achieve success. 🍰 💡 If you’re looking for real-world strategies to: • Boost user engagement in today’s tough mobile market • Maximize user retention in a crowded app space • Implement smarter UA strategies (including A/B testing techniques!) Then this is a must-read! 📖 Check it out here ➡️ https://lnkd.in/eu7mw4AU

#MobileHero Philippa Layburn, UA Lead at Trailmix Games, shares her insights on navigating the challenges of mobile marketing, from her start with #CandyCrush at King to her role in launching and growing Love & Pies. In this interview, Philippa discusses her approach to driving growth, overcoming fierce competition, and the importance of A/B testing in #useracquisition. 📖 Read the latest Women in Games story now on PocketGamer.biz: https://lnkd.in/eGxt2-i7

Hiya everyone! I’m Hannah Ashwell the Senior Gaming Partnerships & Campaigns Manager here at Make-A-Wish® UK 👋 A love for gaming can stem from anywhere but for me, it’s the fond memories of playing on my Gameboy on trips to my grandparents’ houses as a child. With less than one month to go until #Wish200Week, I want to share the impact we know gaming can have on critically ill children. Games provide a much-needed escape into imaginative worlds, teach new skills, and foster connections with friends and family through co-op play. These experiences are invaluable, bringing company, joy and inspiration. We’ve seen a 400% increase in gaming-related wishes in recent years, which just emphasises its importance. 🎮 There are countless ways for you to support Wish 200 Week this July - from in-game builds and bake sales to streaming tournaments. Please do reach out to me on hannah.ashwell@makeawish.org.uk if you’re able to get involved – this year’s event features amazing participants and surprises! You won’t want to miss out! Outside of work, I’m inspired by watching people conquer difficult puzzles and epic boss fights, and I love seeing speedrunners breeze through games that took me hours to complete. But gaming streams aren't just passive entertainment; they foster a vibrant community where people socialize, share stories, and support each other. Beyond games, platforms like Twitch and YouTube feature creators streaming baking, arts and crafts, conversation and more, making it a fun and engaging experience for everyone. ⭐ P.S. if you could enter one video game, what would it be? For me, it’s Skyrim! I’d love to annoy the guards, perfect my archery and fly dragons – let me know in the comments what yours would be! 🐉 #MakeAWishUK #Gaming #Gamer #Wish200Week #GamesIndustry #Partner #ContentCreators #InfluencerMarketing #Games

The Wall Street Journal featured a piece today highlighting Roblox’s efforts to increase advertising revenue by tapping into Broadsheet Communications client PubMatic to drive sales of video ads displayed on virtual billboards. PubMatic's automated ad-buying tools will facilitate the purchase of video ads promoting products and services, offering brands a new way to engage with Roblox's 71 million daily users. The development is set to launch fully later this year. For more details, check out the full article in The Wall Street Journal. #BroadsheetPR #ClientNews #Adtech #PubMatic

Ever seen 80+ Twitch streamers lose their minds over a game? LIVE? We did. 🤯 And we measured every heartbeat. ❤️🔥 At Gamescom, we teamed up with inStreamly to create the world's FIRST emotional ad campaign – using real-time heart rate data from streamers, we created a campaign that resonated deeply with the community. The result? Mind-blowing engagement and a campaign that felt REAL. Because it was. Imagine YOUR brand tapping into that kind of raw, authentic emotion. Imagine ads that hit just when your audience is most excited. Imagine experiences that stay with them long after the credits roll. HypeRate makes it possible. Ready to ditch the generic ads and create something truly unforgettable? Let's chat about how we can help you harness the power of emotions. 🚀 https://lnkd.in/d_p7FeDn

This Instagram Reel of our new game, Picablo, got 70K+ views during the Super Bowl. https://lnkd.in/dAsZKBVq Yeah, I know that's not a TON, but hear me out. One thing I've been playing around with on TikTok and Reels is to slightly change the rules of your game to make it fit a trend or popular current event. Going viral takes a lot of luck, but creating consistent posts that get 1K-10K views is pretty easy if you have a good strategy. Here's what I've learned: 1. Get viewers involved Find a way to show off your game so that viewers have some stake in what's being shown. It could be trying to guess the outcome or showing off your game in a way that speaks to their everyday life. 2. Simplify (or change) the rules You don't have much time to explain all the rules of your game in a TikTok or Reels post. So, instead, morph your game so that viewers can get the gist within the first 5-7 seconds. 3. Find a way to intertwine pop culture I knew Taylor was going to be a big talking point for the Super Bowl, so I found a way to show viewers how to play Picablo while also poking fun at a very famous (or infamous) current topic. 4. Music plays a big role Often overlooked, including music that speaks to the theme of your post, sparks some nostalgia in the viewer's brain, or simply makes them want to dance is a great way to build engagement. If you have great music or sounds in your post, viewers are more likely to stick around. 5. Don't worry about bombing Honestly, the video I shared above is not that great. It took me 2 minutes to make, and it's debatable whether that even looks like a "Super Bowl". But it doesn't matter, you never know what will work and the best way to find out is to just post it! Getting 6 million views on a post is hard, but finding ways to show off your game in a fun and engaging way can lead to consistent views. And you never know, one of them may pop! #toyindustry #boardgames #cardgames #partygames #gameinventor #inventors #toysandgames #tiktok #taylorswift #superbowl

You love gaming and dream of a community that tunes in for every stream 🎮💬 It's not easy, but hey, that's where we come in! We're all about creating connections that count. With a combo of strategy and analytics, we turn those views into a loyal squad. 🚀✨ Ready to level up your game? Let's make your channel the place to be! Share your top gaming moment or comment with your go-to game! 🕹️👾 And if you're looking to boost that engagement, we've got you covered at BrandDad Social. #GamingCommunity #StreamerLife #EngagementBoost #BrandDad #BrandDadSocial

You love gaming and dream of a community that tunes in for every stream 🎮💬 It's not easy, but hey, that's where we come in! We're all about creating connections that count. With a combo of strategy and analytics, we turn those views into a loyal squad. 🚀✨ Ready to level up your game? Let's make your channel the place to be! Share your top gaming moment or comment with your go-to game! 🕹️👾 And if you're looking to boost that engagement, we've got you covered at BrandDad Social. #GamingCommunity #StreamerLife #EngagementBoost #BrandDad #BrandDadSocial

I am fascinated with the challenge of going 'viral' on TikTok, let's talk about it.... ▪️ The algorithm is so bizarre, requiring a lot of trial & error, and seemingly reliant on trivial details such as utilizing trending sounds and in-app features such as an attention-grabbing thumbnail, relevant hashtags (but not too many?!) and even tagging a location. ▪️ Speed of relevance seems crucial; jumping on a trend too late feels like a pointless exercise, catching the wave at its peak potentially equals insane results. New Trends seem to organically emerge everyday. ▪️ Heavily edited videos perform worse than raw and unedited. It feels a bit counter intuitive but viewers are more likely to skip your video if they feel it might be an advert. TikTok feels a bit lawless how raw and unfiltered videos are rewarded. ▪️ TikTok feels like commentary on society's attention spans as anything over 20 seconds typically gets little traction. 15 second videos seem optimal. ▪️ Below is a video I created that had 15K views, 600+ likes & 37 comments. Prior to this one clip, I probably created 30 videos that had on average 200 views. I think this video had a decent response due to it being immediately clear that spiders crawling on you is creepy, but shooting them with a shotgun looks fun. How do you feel about TikTok? #TikTok #SocialMedia

Part 1 of Joli's Monthly Trend Report: General Updates This week, we're spotlighting key updates shaping social media: 🌍 Cultural Pulse: Uncover the trends and movements making waves globally. 📸 Instagram’s New Look: Discover how the latest grid format is transforming user profiles. 🎮 TikTok x gamescom 2024: TikTok teams up with Gamescom - get the scoop on how this partnership is set to impact the gaming community. Dive Deeper: Check the attached presentation for more detailed insights and stay ahead of the curve with Joli! A big thanks to Johanna Wolday for putting together this report. Stay tuned: Parts II-V will be released until end of August! #SocialMediaTrends #JoliInsights #DigitalStrategy #Joli #SocialMediaMarketing