Odd Muse’s Post

Spartan photography Kenya brings you "LOGO" Adidas Strategies- European market focus • Adidas dominates the world market, specifically the soccer market which is considered the "world's sport." Sponsors professional athletes and athletic teams in response to Nike's marketing technique Nike • Strategies- Domestic market focus • Shifted focus to soccer in order to gain international recognition Started athlete sponsorship frenzy Has created new look shoes to excite "bored customers" Nike Team Sports Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding *Wherever there's growth in the sporting goods market, Nike and Adidas are there slugging it out. Nike sponsors basketball in Greece, Spain, Israel, Poland, Russia and Brazil (to name a few). It supports cricket in India, baseball in South Korea and rugby in Argentina. As for Adidas, it sponsors archery in Pakistan, artistic gymnastics in the US and Italy, baseball in China, and boxing in Thailand. Indeed there's hardly a country or a sport where the brands are not present in some form. Even their marketing pitches summarise the nature of this all-out competition. 'Impossible is nothing, trumpets Adidas. 'Just do it,' insists Nike #spartan #photography #portraitphotography #imagesthatspeak #learnphotography #MakeADifference #documentaryphotographynairobi #KenyaPhotography #CinematicStorytelling #cinematography @

See..this proves BRANDING is everywhere..... Paris govt has designed a mascot for 2024 Olympics... Do you know what these two small guys mean ?? They named this mascot as Phryge !! It is nothing but a cap used by a character called Mariot in French revolution In French revolution, they wore this hat to symbolise liberty and freedom... The highlighting branding concepts in this mascot are, 🦄 They made it in French national colours of Red, Blue and white 🦄 And they've used a ribbon cockades, which is a famous instrument in France 🦄 Out of two mascots, one is designed with an artificial leg to represent Paralympics.. Paris 2024 proclaims the Phryges mission is to “lead a revolution in sport.” Ps : What do you think about this idea ?? --------------------------------------- If you want to design a mascot like this for your Brand, DM or book a call with me 📩 #emotionalbranding #mascot

Bad Birdie has signed an endorsement deal with its first PGA Tour player, Si Woo Kim. According to the press release, the brand also plans to work with high school and college athletes through #NIL deals, although that most likely will be limited to off-course apparel (nearly every university policy prohibits NIL activity from taking place during competition). This comes just three weeks after another PGA Tour veteran, Jason Day, left Nike to join Malbon Golf. Smaller and newer brands traditionally have not been able to compete in the athlete marketing space (especially for endorsements from PGA Tour golfers) with the traditional OEMs and the likes of Nike and Adidas. But now it's never been more accessible or made more sense. I have a fun story about my first introduction to the Bad Birdie brand. To make a long story short, it involved an on-course photoshoot where I sliced my drive out of bounds (near the photoshoot) and then miraculously put my second shot about 10 feet from the pin, to the applause of the dozen or so models and photographers. Yeah... that was embarrassing. But then I got the scoop on Bad Birdie and have loved the brand ever since. I'm looking forward to seeing more and more golfers, both at the Tour and collegiate levels, wearing Bad Birdie products. Bonus question: do Si Woo's logo sponsors take any issue with Bad Birdie's colorful patterns and designs?

The 2024 Paris Olympics officially starts today and while there’s much buzz on the participating countries, do you know the outfits they’d be wearing to the opening ceremony? This article below offers a much needed insight to that. #OlympicGames  #Olympic2024 #ParisGames2024 #Olympics #ContentWriting #ContentWriter

CANNES FORGOTTEN GEMS - Puma x Noah - Winning Streak This is one of the funniest ads of the season. Reimagining the concept of a 'streaker' with a humorous twist, Puma x Noah's "Winning Streak" is pure entertainment. Created by Chandelier Creative, the ad captivates with its chic visuals and playful theme, grabbing attention from the get-go. Above all, it’s funny. Though one could argue that swapping roles (nudists as the standard, dressing as the exception) is an old storytelling tool, that’s no reason to consider a work less creative. Nike Skateboarders won a Film Grand Prix in 1998 following the same logic (skaters as the standard, other sportspeople as the exception). "Winning Streak" is funny, well-written, well-produced, and the acting is superb. The final joke works very well, and it suits the brands perfectly since it is promoting a tennis collection. And, most importantly, it’s funny. Isn’t humour supposed to be back at Cannes Lions? #CannesForgottenGems #CannesLions #Creativity #Advertising #ChandelierCreative #Puma #Noah #PumaxNoah #WinningStreak

I love this video. The making of the logo feels like the making of the athlete, building layer upon layer, constantly moving, powering, evolving. The sport is ancient, but this brand identity meets the moment - the intersection of technology and culture to bring people together around a favourite sport. Magic! Household #famefansandfortune #brandexperiencedesign

What does it take to rebrand an ancient sport? Pentathlon GB is an organisation rooted in the ancient Olympic Games and is rich in legacy. It has an ambitious strategy to extend its relevance and reach by capturing the next generation of hybrid athletes looking to achieve more in sports and life. The redesign of Pentathlon's logo was a strategic move away from pictograms towards a bold, future-facing wordmark led by the '+' symbol. This transformation positions the '+' as a symbol of excellence, diversity, and achievement. The incorporation of a striking gradient colour palette, representing the Team GB colours, symbolises the team's energy and unity, aligning with the ambition of a new generation of athletes. Introducing 3D materiality into Pentathlon GB's new identity was a clear statement of the brand's premium nature and elite status. This innovative approach brings depth and texture to the identity, enhancing its distinctiveness and reflecting the brand's unwavering commitment to excellence. Learn all about this very modern rebrand here: https://lnkd.in/e_GGaJ8H #rebrand #brandtransformation #brandworld

Breaking I was ready to buy Olympic merch! When it comes to breakdancing merch for its Olympics debut in Paris the marketing folks at the IOC really missed the mark. Before a recent trip to Paris my husband gave me a wishlist (all sports-related) of items to look out for while there. At the top of the list was "any sort of gear with the official Olympics breakdancing event logo on it," ideally on a t-shirt or hat. After extensive searches all through the streets and stores and malls of Paris I found... a sticker, and a pin, at the Eiffel Tower gift shop. Apart from that, nothing, nada, rien. If the IOC really wanted to broaden their appeal among younger and urban (and 80's nostalgic) demographics why would they not be offering hats, hoodies, shirts with the breaking icon on it? And imagine how much fun their designers would have coming up with derivative DJ and hip-hop related products. The rings as turntables? That would be a hit. The sport name “Breaking” in graffiti by a Paris street artist? When it comes to seizing the opportunity the IOC performed the opposite of a power move here, they froze. They didn’t even make the podium for a medal in branding and merchandising opportunities. I worked up this quick comp with my photography of street art, which could have been ideas for posters in the Metro and around town. They didn’t even have the Olympic mascot breaking on t-shirts, stickers or any merch. I found this tiny icon buried on their website. Don't miss your time to shine, I am available for consulting, design work, fruitful conversations… pattie@tealbranding.com #branding #ideation #innovation #audienceengagement #engagement #streetart #graffiti #urban #newsport #marketing

Since moving to Miami, I’ve been living my dream active lifestyle. An honest self-assessment: ✅ I am good at tennis. ✅ I am getting there at padel. 😡 I f$&#(%ing suck at golf. That being said, I’ve been shopping for gear & workout clothes and here are my favorites: Wilson Sporting Goods Co. - best tennis dress G/FORE - best email marketing On - best omni-channel experience + Roger Federer is the goat 🐐 Alo Yoga - best in court-to-life Target Activewear Section - best random finds at best value Brands on my activewear shopping list to buy in the next months: SET ACTIVE Buffbunny Collection NOBULL Riot Swim On another note - growing up playing sports, there were 5-6 legacy brands that I got to choose from. Today, activewear / athleisure category is incredibly abundant and competitive. My question is - how do you stand out among so many brands? p.s. Need recs from ladies in golf because while men's golf apparel is really cool, women's options are not impressing me so far.

What an opportunity to step up the branding ladder. The words of advice here, is to promote the promotion with 2:1 spend.