Social Hit

Don't just target Gen Z on TikTok❌ Although the popular belief is that only young people are on TikTok, this actually isn't the case. More than 50% of TikTok's user base is now over 30 years old! With more brands moving to TikTok to take advantage of this, creators in the 30+ age group are now the creators in demand and have the opportunity to charge a premium for content creation. 10-19 : 25% 20-29 : 22.4% 30-39 : 21.7% 40-49 : 20.3% 50+ : 11% So don't feel restricted to only younger demographics on TikTok. With over 1.2B monthly users in Europe alone, your audience is on there. Broaden your influencer marketing scope and build relationships with mature creators before they cost you 💰

5 influencer marketing must do's for Black Friday‼️ (it will come around quicker than you think, trust us) - Re-evaluate last year, what worked and what didn't? Replicate your tried and tested winners and don't repeat flops. - Secure creator collabs early In-demand creators get booked up months in advance and charge 36% more when their schedule is tight - be organised. - Kill your discount codes If you’re still using discount codes to track influencer collabs… now is your time to stop. Not only does it devalue your brand, but it will be lost in the sea of Black Friday bargains. - Models < influencers Book influencers over models for Black Friday campaigns and web images to bring in huge audiences and watch the power of UGC. - Stock up on ad creative and UGC Last year we saw ad fatigue kick in X2 as quickly over the Black Friday period. Make sure you can refresh your creative more frequently. Are you feeling prepared for Black Friday? We certainly are 💅

We're a TikTok agency but we hit 7.3 million impressions on Instagram by repurposing this TikTok as a reel. Moral of the story: repurpose your content xo

👻Marketing Horrors👻 With spooky season in full swing, we decided to compile a list of marketing/office horrors that would make us squeal... 😱 Content with typos 😱 Not attaching the attachment you said you'd attached 😱 Influencer controversies 😱 Laptop crashes 😱 Hearing 'no budget' 😱 Meetings at 9am 😱 Fake testimonials 😱 Obvious use of Chat GPT 😱 Accidentally uploading your personal post to a brand account 😱 Saying your target audience is 'everyone' 😱 Ads that look like Ads 😱 Content you spend 3hrs editing getting 300 views Let us know what you would add but please don't make us jump x

TikTok Shop is the future of Social Commerce 🛍️ Growing quicker than any other social media platform in the social commerce space, TikTok Shop saw a further increase of 219% in sales from their first month in 2024 in just the US. With 80% of TikTok users saying the platform helps them discover new products, this is an e-commerce opportunity brands can’t ignore. Still don't see the power of TikTok Shop? 💰TikTok Shop is projected to reach $20B in GMV by the end of 2024. 💰Higher Order Values = Higher ROI. In 2024, the average order value from TikTok Shop is 28% higher than other social commerce platforms. 💰1 in 3 users have made a direct purchase after discovering a brand or product on TikTok - which says it all. Shop is becoming a space for a variety of brands, including premium brands. Have you bought from TikTok Shop? If so, what did you get? 🤷♀️

Congrats girlies 💅

Want more views of TikTok but having no luck? Try these tips⬇️ 👉🏻Hook within 1.6 seconds - works 42% better than a hook with 3 seconds. 👉🏻Make content with more than 1 person involved. 👉🏻Use keywords in the opening card - attention needs to be captured in the first 1.6 seconds. 👉🏻Use a trending sound as it taps into the algorithm and ensures relevance. 👉🏻Transition every 1.6 secs, these need to be quick and clean. Lesson to learn from the post is that the most important thing with TikTok is the HOOK and also that 1.6 is clearly TikTok's magic number...🤷♀️

When you've got to switch between a 💅📸✨🎀 marketing girlie and a 📊🚀👨💻💯 marketing girlie every day at Social Hit... Follow us for more on TikTok @socialhit_

How you can transform your ads in just 1 hour 📈 Before using our signature Social Hit sauce on ads, we often identify similar mistakes made by clients. Make sure you're not doing the same. ❌What they're doing wrong: - 90% of budget allocated to bottom of the funnel ads - Crammed ad sets, with high-performing ads leeching budget from others - No exclusions on any ad - Narrow, manual targeting - Old ad creative (like 6+ months old!👵🏻) - Brand awareness nowhere to be seen ✅What we do to transform i.e. glow up of the century: - Reallocate budgets for a full-funnel approach - Remove all ads with a high CPA - Move any ads that are over-achieving into their own campaign + test variations - Implement exclusions at every funnel stage - Set up influencer seeding and creator collaborations for 100+ new pieces of content weekly for constant new creative - Swap out stagnant creative with high-performing organic content - Spark high-performing influencer collab posts for social proofing and brand awareness - Broader targeting to reignite brand awareness We've seen clients sales rev. go up by 29% in just an hour with these quick improvements. Get on it 💁♀️

Social Hit: TikTok’s latest success story for Smart+ Catalog Ads 🚀 Here at SocialHit we’re proud to say that we’re staying ahead of the curve in 2024 -  Meaning we’re pioneering innovative solutions before they even hit the mainstream market. We’re recently tested and proven the newest TikTok ad solution, long before it even had a name! This is just one of many other new features in TikTok ads manager that Social Hit has first access to before they’re released to the wider advertiser base. This allows us to deliver cutting edge results and keep our clients one step ahead of their competitors. Recently, we scaled performance for a major fashion brand with a 25% lower CPA than their target, leveraging AI-powered automation to streamline campaign creation. With one single campaign, we achieved what most can only do with multiple campaigns and a trial and error content approach. Data driven proof that shows that  staying one step ahead can have a massive impact on your campaign metrics. By maintaining a full-funnel approach while specifically optimising bottom-funnel ads to drive sales, we saw a +25% higher conversion rate versus BAU campaigns. Additionally, our focus on creating curated, organic TikTok content that is native to the platform, along with AI-driven optimization of top-performing creatives, allowed us to reduce campaign creation time by 15%. To keep it simple, we saved our client both time and money while scaling their campaigns and maximising performance. If you want to be as far ahead of the curve as Social Hit, get in touch today… 🔗 FULL TIKTOK CASE STUDY LINKED IN THE COMMENTS 🔗 #SocialHit #TikTokAds #SocialMediaMarketing #TikTokMarketing Ngoc Nguyen Kim Gina Kynoch Simon Hofmeister