Odette Leibner’s Post

Turn shoppers into buyers with tailored retail advertising solutions, within purchase proximity, designed to: 🛒 Boost campaign awareness 🛒 Increase foot traffic 🛒 Drive retail sales Give shoppers a reason to notice your brand – with over 80sqm of dedicated ad space. #motioniconsa #retailadvertising #oohmedia #shoppingmalls #purchaseproximity #campaignstrategy #retailbranding #theiconicgroup

How does escalator step branding drive foot fall and sales? Three words: Hyper Proximity Marketing. Reach your ideal customer at the right place, at the right time, with relevant visual content within purchase proximity. #theiconicgroup #motioniconsa #oohmedia #purchaseproximity #retailadvertising

Turn shoppers into buyers with tailored advertising solutions, within purchase proximity – designed to: 🛒 Boost campaign awareness 🛒 Increase foot traffic 🛒 Drive retail sales Give shoppers a reason to notice your brand – with over 80sqm of dedicated ad space. #theiconicgroup #motioniconsa #retailadvertising #oohmedia #proximitymarketing #retail #shopperjourney

The holidays account for a massive amount of consumer spending—in 2023, consumers dropped $965B. And throughout the season, audio is their go-to companion, whether they’re setting out decorations, browsing aisles, or hosting gatherings. So, if you’re getting ready to ramp up your holiday media strategy (and budget), including audio is a must—and we’ve got just the thing to help you get started. Introducing: The Advertiser’s Guide to the Holidays. Our holiday guide has everything you need to implement a successful audio campaign this season, including: - Proof that audio is the best way to reach your target audience - Exclusive, proprietary listener insights on how audio shapes the holiday experience - Actionable tips on how to execute against shifting consumer behaviors - Creative best practices from industry experts .....And a whole lot more

Super excited to share our latest Holiday Guide! As the holidays approach, it's crucial for brands to connect with their audience in meaningful ways. Our comprehensive guide offers actionable insights and strategies to help you stand out in a crowded marketplace. From leveraging seasonal trends to optimizing your messaging, we’ve covered it all to ensure your campaigns are a success. Dive into the guide to make the most of this holiday season and drive your brand’s success! 🌟 #HolidayAdvertising #MarketingStrategy #ConsumerInsights #AdvertisingTips #SeasonalMarketing

How do retailers stand out against the 10 000+ messages consumers receive daily? We know that a well-designed and thoughtfully executed retail campaign sets the stage for a brand to remain top of mind and create differentiation amidst strong competition. How effective is your retail advertising in attracting shoppers? #theiconicgroup #motioniconsa #escalatorbranding #proximitymarketing #shopperengagement #oohmedia #retailadvertising

Just as retail has evolved from brick-and-mortar to an entirely new ecosystem of social-to-site-to-store, so, too, has retail media marketing. Digital advertising revenue is predicted to double overall ad spending, but marketing budgets are expected to shift towards retail media like product displays and in-store signage to put brands in the faces of physical shoppers. https://loom.ly/fN5WorA #advertising #digitaladvertising #commerce #commercemedia #retailmedia #productdisplays #branding #adspending #roi #kpi MyCMONow

By leveraging what we call the ‘last mile’, brands get the opportunity to captivate shoppers where they yield the most buying power: within purchase proximity.     Here are a few tips on how to reach the right customer, at the right place and time with our retail advertising solutions.    #theiconifgroup #motioniconsa #escalatorbranding #proximitymarketing #oohmedia #retailadvertising #shopperengagement 

U.S. consumers favor ads displayed on retailers’ own websites. According to a recent study conducted by Intellias, a significant 25% of American consumers are likely to purchase products upon encountering ads on retailers' websites. 🛒 With the acceleration of #RetailMediaNetworks that target customers with high purchase intent, American consumers are influenced by #personalizedads showcased on the websites of the retailers they frequently shop from. 🛍️ The study also revealed: - 54% of shoppers are more inclined to buy products promoted by a trusted #retailer. - 55% are open to exploring new #brands recommended by a retailer. 👀 #SponsoredAds #RetailMediaAds #RetailMedia #advertising #adtypes #SponsoredProduct #SponsoredBrand #DisplayAds #retail #consumertrends #consumerinsights #USconsumers #GoWitRMA

TAP INTO NEW REVENUE STREAMS WITH DIGITAL DISPLAYS! Retailers are tapping into a new revenue stream through digital displays by offering in-store advertising space.   Here's how they're benefiting: Ad Revenue: Retailers can monetise their space by selling digital ad spots to brands, creating a steady flow of income. Increased Engagement: Dynamic, eye-catching ads enhance the shopping experience, keeping customers in-store longer and boosting sales in general and specifically to brands involved. Sustainability: No need for constant reprinting—ads can be updated digitally and instantly, cutting costs and waste.   Digital displays aren’t just for promotions—they’re turning retail space into a revenue-generating asset.   #RetailTech #AdRevenue #DigitalDisplays #InStoreAdvertising #RetailInnovation   Get in touch / scan the QR code for more... Mediadigital - BringingIdeasToLife