Offshore Express’ Post

A location as a distinctive asset. Possible? For sure. Constellation Brands flagship beer Corona boasts the most distinctive asset any beer owns: the lime wedge in the neck of the bottle. Bar tenders all over the globe have been told 'this is how you serve a Corana'. It's a one of a kind DBA. But there's more to this branding success story. Find here the hero spot for Corona by agency MullenLowe U.S. What other elements can be seen as brand cues? I'd say... 1️⃣ logo, label and bottle design - obviously 2️⃣ the celeb (Snoop Dogg out, welcoming star actor Pedro Pascal) 3️⃣ patches of yellow in set design & props 4️⃣ the beach & deck chair setting Am I missing anything? The script of the new campaign poses some questions (like, what's up with restaurant lady? And why does the Pedro suddenly dive on a food trolley?🤔) but definitely unfolds a story of letting go and relaxing, as if you're on a beach, living La Vida Mas Fina. Cheers to that 🍻🍋🟩 agency: MullenLowe U.S. director: Craig Gillespie @ MJZ #food #drinks #beer #foodadvertising #foodmarketing #foodbranding #corona #lavidamasfina

This is a video from #USA - it’s proof of how #karma works I am not talking about the man getting beaten up, I am talking about deterioration of the social fabric & law & order situation in USA. Theft upto $950 is not a felony any more. Theft can happen anywhere, but this is about the #audacity with which this man is doing it. Stores in New York are moving away or keeping their merchandise locked because of #RetailTheft. There are entire cartels who employ needy & homeless people to steal from these shops, the merchandise is then sold online on #Amazon, #FacebookMarketplace, #whatsapp at huge discounts. Here’s a video from a prominent about it - https://lnkd.in/gRGVQXuQ Here’s a video documentary by #CNBC - https://lnkd.in/gKvEQ_i9 #jaiBharat

Did you know that even jolly old St. Nick has his own trademarked phrases? That's right, Santa's iconic "Ho Ho Ho" isn't just a merry expression; it's a unique brand associated with the holiday spirit! In the world of intellectual property, certain phrases can be trade marked to distinguish products or services in the marketplace. While you won't find Santa himself in a courtroom, his famous laughter is no stranger to the legal world. Imagine sipping on a cup of cocoa with a label that proudly exclaims, "The Official Hot Chocolate of Santa's Ho Ho Ho!" Yes, companies can seek trade mark protection for specific expressions associated with the festive season. This ensures that when you hear a hearty "Ho Ho Ho," you immediately think of a particular brand spreading joy and warmth. So, the next time you encounter a product with Santa's signature laughter on it, remember that it's not just a jolly coincidence – it's a carefully protected trade mark that adds a sprinkle of holiday magic to your celebrations! Wishing you a season filled with trade marked tidings and a trade markably joyful Ho Ho Ho! #RobertsonIP #advent #patentlaw #IPLaw #FestiveCheer #FestiveIPJoy #AChristmasCarol #IntellectualPropertyMagic

Norwegian Competition Authority announces NOK 16.1 billion reduction in fines in the “price hunter case” Today, The Norwegian Competition Authority (“NCA”) has announced that the fines it intends to issue to the three retail chains Rema 1000, Coop and Norgesgruppen in the “Price Hunter Case” will be reduced from NOK 21 billion to NOK 4.9 billion. In 2018, the NCA had notified the three parties in a statement of objections that it intended to issue fines totaling NOK 21 billion (approximately EUR 2 billion) for anti-competitive information exchange. Since 2011, the retailers had reportedly agreed to give each other access to each other’s stores, to obtain real-time information on shelf prices. In practice, employees (“price hunters”) were used to collect price information from competitors’ stores by physically entering the stores and scanning shelf prices. The NCA has announced that it is no longer considering the information exchange as a “by object” restriction, and the NCA has therefore turned its attention to the potential anticompetitive effects of the information exchange. From the start, this case has been interesting to follow, as the NCA is treating what appears to be collection of publicly available information as a hardcore competition law violation. The significant reduction in intended fines may indicate that the NCA is starting to realize that this case is not as juice as it initially appeared. It, however, noteworthy that the NCA is still intending to hit the retail grocery chains with quite substantial fines – especially given that fact that “by effect” cases are extremely rare, and fines in such cases even more so. See the NCA’s press release: https://lnkd.in/e95FGiRq #competitionlaw #finereduction #pricecoordination

Look, we aren’t in this for the chocolates. But if anyone wants to bring us chocolates, then we will never complain. It would be rude. The whole team here at Radcliffe & Rust has one main goal, which is to ensure that we do our very best for every client who walks through our doors. We would love to say we get the result we want every single time, but that would be silly. Anyone who makes that claim is lying. What we can promise, though, is that we will listen to what you want to achieve and throw everything we have into making it a reality…and our success rate is pretty high. There is a good reason for that: we know the Cambridge market like the back of our hand, we love helping people achieve their dreams, and most importantly, we are passionate about what we do. It also helps that we have a great team with which to do it all. The only criticism we have about our team is that the distribution of chocolates isn’t always as fair as we would like…just saying. But who is the guilty party? Any guesses? #celebrations #thankyou #gifts #customerservice #thanks #appreciationpost #treats #sweettooth #estateagent #sales #lettings #cambridgeproperty #chocolates

Staying in to watch the football at home? The Brits don’t really need a reason to visit the On Trade, but the Euro’s will provide a strong pull for even the lightest of drinkers to get together and experience that great pub atmosphere.  However, for those that are looking to support from home, multipacks of cider are proving to be great value for those special occasions. Consumers are finding two of Westons multipacks especially appealing… the Stowford Press 10 x 440ml can pack has grown 34.4% in the past year, against a category that’s growing 4.4%. In a similar position, in crafted cider, is the Henry Westons 500ml x 6 pack, which is growing at an impressive 41.6% year on year, and is now a top 25 cider sku. Read more about the category and the trends for the year ahead in the latest Westons Cider report today: https://lnkd.in/eE3G_zX7 Source: Circana Infoscan 52 w/e 20th April 2024

Reflecting on the innovative spirit of Lawless Distilling and Royal Foundry Craft Spirits as their chapters in Minneapolis have closed. The auctions of their equipment have passed, marking a transition but also a celebration of their contributions to the craft spirits industry. Were you part of these pivotal auctions? Share how these experiences have impacted your professional journey or business strategy. 🥃🔗 https://lnkd.in/gkdxf5uP #CraftDistilling #BusinessTransition #LegacyInnovation

SOOOO many lessons in this piece starting with the dreaded sale/leaseback…. the beginning of the end for most who do it.