Ogilvy Health’s Post

Check out Wilfred Maina (Wilfred's World) to stay in the loop on current #cannabis trends/news going on in the #cannabisindustry

Growth in the cannab*s industry! 🌱 2024 is predicted to be a big year for the cannab*s industry consisting of legislative shifts, burgeoning product categories and the growing influence of marketing strategies. Our very own CEO and President Durée Ross explains that the possibility of the DEA rescheduling of cannab*s will not only benefit cannab*s retailers but also likely benefit ancillary services such as marketing and public relations companies. The PR Net has all the details on the ever-changing world of #CannaMarketing and #CannaPR here: https://bit.ly/42chyhg

🔥Hot Topic Alert: Media Relations 101 with Nancie Steinberg 🔥 ⏰ Tuesday, October 1, 2024 11 am PT / Noon MT / 1 pm CT / 2 pm ET / 8 pm UK 👉 What's Media Relations? How can you build a formidable relationship with reporters? What makes a pitch soar or sink? Our next edition of MRxPROS Tuesday Talks will delve into these questions! 🎙️ Featuring Nancie Steinberg, a seasoned healthcare communications whiz, with a knack for PR and media relations. With a roster of biotech, pharmaceutical, healthcare companies, hospitals, and cancer centers, Nancie has a résumé that speaks volumes about her prowess in carving out compelling media strategies and communication campaigns. Come along and gain insights that could be the game-changer for your next PR plan. Whether you're part of a non-profit, a bustling organization, or a startup looking to build brand name, this session is for YOU! Be part of the conversation and grow your knowledge! #MRXPROS #mrx #qualitative #quantitative #conversationsthatmatter #marketresearcher #publicrelations

🔥Hot Topic Alert: Media Relations 101 with Nancie Steinberg🔥 ⏰ Tuesday, October 1, 2024 11 am PT / Noon MT / 1 pm CT / 2 pm ET / 8 pm UK 👉 What's Media Relations? How can you build a formidable relationship with reporters? What makes a pitch soar or sink? Our next edition of MRxPROS Tuesday Talks will delve into these questions! 🎙️ Featuring Nancie Steinberg, a seasoned healthcare communications whiz, with a knack for PR and media relations. With a roster of biotech, pharmaceutical, healthcare companies, hospitals, and cancer centers, Nancie has a résumé that speaks volumes about her prowess in carving out compelling media strategies and communication campaigns. Come along and gain insights that could be the game-changer for your next PR plan. Whether you're part of a non-profit, a bustling organization, or a startup looking to build brand name, this session is for YOU! Be part of the conversation and grow your knowledge! #MRXPROS #mrx #qualitative #quantitative #conversationsthatmatter #marketresearcher #publicrelations

Our lecturer Mina Nazari had an interview with Marketing Magazin. The questions asked were "What do you think are the biggest challenges facing the public relations industry in recent years?", "How have your duties as a PR professional changed in the past decade?" and "Are you worried about the future of the public relations industry?". You can find the interview here https://lnkd.in/dk4QHYRC

The Importance of Social Media Monitoring for MSLs Great 'MSL Talk' conversation between Tom Caravela and Jason Howard, Sanofi. Important advice when considering to set up a structured approach is to integrate Compliance and PV right from the start of the plannings. https://lnkd.in/eRiGGaxX

𝗠𝗼𝘀𝘁 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝘀𝗽𝗲𝗻𝘁 𝗼𝗻 𝗠&𝗔 𝗼𝗻 𝗖𝗛𝗖 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗱𝗲𝗰𝗮𝗱𝗲 𝗳𝗮𝗶𝗹𝗲𝗱 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗮𝗻𝘆 𝗿𝗲𝘁𝘂𝗿𝗻 Considering the current dynamics at work on CHC with all type of key players, we expect M&A to only accelerate. To address the full potential of M&A on CHC, time for all participants to improve at: i) Integrating all available M&A learnings in the FMCG/ CHC industry over the last 15 years ii) Finely understanding their strategic framework (ownable strengths to leverage) iii) Determining granular M&A hypotheses (where-to-play/ how-to-win choices) taking into consideration the required success drivers on each segment/ market they have strategic intent on iv) Identifying the right assets & conducting rigorous due diligences v) Determining optimal value creation cases & corresponding integration models Exciting times for M&A on CHC More on all those points in our latest publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲 𝗢𝗳 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲 (𝗖𝗛𝗖), 𝗞𝗲𝘆 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗟𝗼𝘀𝗲𝗿𝘀 𝗔𝗻𝗱 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗢𝘃𝗲𝗿 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟬 https://lnkd.in/eeCZYWmt To get the corresponding deck, please leave your name in comment & allow us few days 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y

Action Plan and Competitor Research with a CMO as a Service Recently, I received an indirect inquiry from an association focused on preserving family purity. My initial reaction to being given the reins was ambivalent, but the more I delved into the subject, the more I realized what a fascinating challenge it is. Given the association's marketing activities were frozen for two years due to a crisis in 2022, developing an Action Plan and Competitor Research with a CMO as a Service became a crucial next step. https://shorturl.at/GX3jq

Thank you to the organisers of PR Week PharmaComms 2024 conference for another insightful and enjoyable day.   If you missed it and would like a few highlights of what was discussed, please read our summary.   #digital #communications #compliance #pharmacomms #pharma  

Another great PRWeek PharmaComms conference. Read all about it below, and get in touch to see if we can help you with any of your pharma comms needs! #pharma #comms #pharmacomms