Ogilvy Indonesia’s Post

Understanding the Core of SMARTIES Judging Criteria Creative. Strategy. Execution. Business Impact. These are the four pillars of the SMARTIES Awards judging process. Each entry is thoroughly evaluated to celebrate the most innovative and impactful campaigns. How does your campaign measure up? Creative: Does your content engage and captivate your audience? Strategy: Is your plan aligned with your business objectives? Execution: Was the campaign implemented effectively? Business Impact: Did your efforts lead to measurable success? Stay tuned for the MMA SMARTIES Award 2024 Friday, 15 November 2024 6:30 PM - 10:30 PM The Ritz-Carlton, Mega Kuningan, Jakarta #MMASMARTIES #ShapeTheFuture #MarketingExcellence #Innovation #BusinessImpact #FutureOfMarketing #CallForEntries #CelebrationOfTalent #SMARTIESJURY #MMAGLOBAL Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global

Spirit of Competition - A tale of ambition & resilience When I first joined Aegis Media in late 2005 (when Aegis acquired Kirowski, a Hungarian digital agency I started my career at) and I got to understand the larger environment we played in, I felt a bit disappointed that Aegis had never been better than 5th among the large agency groups in the rankings - at least in terms of size. I was aware that in terms of quality we could compete with any of our peers (and feedbacks from clients and pitches provided plenty of confirmation that we were one of the best already in that regard), however size in this industry does matter as well and the fact that it was the same on Global or Regional level didn't offer me enough consolation unfortunately. I played sport (football and later basketball) on a semi-professional level and sports tend to create a competitive spirit in people which doesn't go away even after you no longer visit a field or step foot on hardwood. So, especially after I switched from Kirowski to Aegis in 2012 I vowed to myself (never to anyone else! because of fear of failure? or just because I pride myself to always keep my promises? or because I was a mere Head of Digital back then, fresh in Aegis and didn't want to become a laughingstock?) that I will do everything to the best of my abilities to change this status quo and make sure that Aegis gets into the TOP3 of the major agency holdings once. Since then a lot of things have happened: - Aegis Media was acquired by dentsu just a year after and subsequently the name of the company changed quite a few times - legislations have been changed which turned our market upside-down and led to a lot of turmoil - I was tasked with a lot of different roles and responsibilites - declined a lot of opportunities from other companies because I have loads of friends here and I still had that mission to accomplish However, my ambition never wavered and when I was asked to manage the whole media business of dentsu in Hungary in early 2020, one of the first bulletpoints was to reach the TOP3 within 5 years in the RECMA rankings. That presentation I held and in which I - at the first time - openly talked about this goal of mine happened just weeks before Covid forced a lockdown on all of us. Murphy, you might think :) However, lockdown or not, Dentsu Media in Hungary got on an incredible roll since 2020 - growing 30% YoY on average for 4 years, more than doubling in size overall and the news just in: dentsu became #3 in RECMA's ranking for the first time ever in its 30+ years existence. It tells a lot (even to me) about the worth of resilience, hard work, passion, loyalty, the importance of setting goals and following them through and that of having great teammates who are just as dedicated as you are. It's hard to describe how I feel now, how proud I am of the company I work for and the colleagues I work with and work for. I thank you all who made it possible and believed. We did it! :)

"Relive the energy, excitement, and unforgettable moments! 🎥✨ Here’s how we brought the brand to life at Our Event – connecting, engaging, and creating memories that last. Coming Soon another event with product CNI Indonesia🚀 #BrandActivation #EventHighlights #UnforgettableExperience #CNIIndonesia #ByeByeMLM #WellcomeMMC "

Step into the future of marketing and advertising at #INNOVATEIndonesia2025. We are delighted to welcome Braze as our Gold Partner for the MMA Innovate Indonesia 2025. Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. They empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. This is made possible by their stack, which is located at the core of a modern marketing technology ecosystem. Connect with industry leaders, experience cutting-edge technology, and gain insights from marketing visionaries. In the spirit of #Ramadan, join us in fostering collaboration, celebrating unity, and driving growth. 🗓 Mark Your Calendars: 22 January 2025 ⏰ Time: 08.00 AM - 06.00 PM, Jakarta Time 📍 Venue: Park Hyatt Hotel, Jakarta For More Information ➡ https://lnkd.in/ghQGrdKD Rohit Dadwal | Shanti Tolani | MMA Global | MMA Global APAC #mmainnovate2025 #mmaramadaninsight #mmaglobalindonesia #mmaapac #indonesia #apac #marketing #advertising #mobilemarketing #mobileadvertising #association #digitalmarketing #digitaladvertising #conference #jakartaevent

Every pitch is a growth opportunity for both the brand and the agency. For Vanitha Selva, Head of Carat Malaysia, transparency, professionalism, constructive feedback, and empathy will go a long way in ultimately meeting the evolving needs of brands. "I believe every party in the pitch process can improve the process better. The best feedback are from clients who take the time to explain their decision and adhere to a structured pitch process. They point out strengths, potential, and weaknesses, offering actionable insights in fine-tuning specific areas... [But] whether it is a win or a loss, it is part of the journey. Success is not just about winning; it is about challenging, learning and growing ourselves." She shares more with MARKETING-INTERACTIVE: https://lnkd.in/ggYfJkuP dentsu malaysia #dentsuSEA #dentsuSoutheastAsia

Cannes Lions 🦁 For those of us in the advertising world, Cannes Lions holds a special place—it's more than a festival, it's a symbol of creativity and excellence. Starting out in a small agency, I remember watching the best case selections from each festival, dreaming of creating something worthy of Cannes one day. However, the bittersweet reality is that many of these incredible commercials often end up forgotten in archives. Such is the fleeting nature of this art form—it shines brightly for a moment and then fades away. Here's a throwback to one of my favorite ads, the 2008 winning commercial. The Malaysian state oil company Petronas (the very same company that owns the famous twin towers in Kuala Lumpur) launched a social awareness campaign in 2008 through its foundation against racism for Malaysia’s National Day. The commercial "Tan Hong Ming in Love" was created by the Leo Burnett Kuala Lumpur agency and led by the late creative director Yasmin Ahmad. Yasmin came up with the idea for the spot and directed it herself, discovering a real childhood love story at a real school in Kuala Lumpur. The commercial, about a Malaysian boy's love for a Chinese girl, touches viewers with its sincerity and kindness—it’s very moving and even heartwarming, despite the fact that the issue of racism in Malaysia is not something we fully understand. I think it's a wonderful piece of work. What about you? What's your all-time favorite ad? Share in the comments below! #CannesLions #AdvertisingExcellence #CreativeInspiration #AdIndustry #MarketingMagic #CreativeDreams #AwardWinningAds #ThrowbackAds #CommercialArt #AdCampaigns #AdCreativity #AdvertisingLegends #MarketingStrategy

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Does a 103% coupon redemption rate seem wild? That too, during #Indonesia's busy #Ramadan period? 😲  Watch how Nestlé BEAR BRAND, dentsu Indonesia, and Glance achieved this with a stellar online-to-offline experience. ✨ #OnlineToOffline #advertising #MobileMarketing #SuccessStory

🚀 RECMA Indonesia Report Highlights – OMG Shines Bright in 2024! 🚀 🔥 Omnicom Media Group Indonesia secures the #2 spot in the Group Quali-Evaluation, with a stellar +3-point boost from the March 2024 report. This achievement solidifies OMG’s strength and momentum in the competitive market! 💪✨ 💼 OMD Indonesia continues to make waves: ⚡ Ranked #3 in Quali-Evaluation with 15 points (+2 points vs. March 2024), maintaining a High Profile. 📊 Vitality Leader: • #4 in New Business Balance • #4 in 3-Year Activity Growth 🏆 Structure Strength: • #1 in Number of Big Advertisers • #4 in Market Exposure 🥇 PHD Indonesia delivers a powerhouse performance: ⚡ Ranked #1 in Quali-Evaluation with 18 points and a High Profile assessment! 📈 Vitality Champion: #1 in 3-Year Activity Growth 🏅 Structure Excellence: • #2 in Number of Big Advertisers • #2 in Local Advertisers With OMG agencies leading the charge across performance, structure, and growth metrics, we are setting the bar for success in Indonesia’s dynamic media landscape! 🚀✨ #OMGI #RECMA2024 #Leadership #PHDIndonesia #OMDIndonesia #Performance