Ogilvy UK’s Post

Register here: https://lnkd.in/egteqCVB 🔍Dowshan Humzah, an independent board director and strategic advisor, will present "The Art of BS*: How Reframing Can Dramatically Change Outcomes and Performance" (*behavioural science). In this talk, Dowshan will explore how creativity, behavioural science, and psychology can provide unexpected solutions to complex business challenges. In a world driven by data and algorithms, reframing problems—thinking differently and asking the right questions—can unlock transformative outcomes. With practical case studies, he will illustrate how rethinking traditional approaches can extract the true value from innovation and ideas.

Join us on Thursday 3rd October 2024 at 11am for The Art of BS*: How Reframing Can Dramatically Change Outcomes and Performance. (* #behaviouralscience ) This is being presented as part of the 695th Lord Mayor's Lectures, Knowledge Miles series building on the Mayoral theme of 'Connect to Prosper'. Though we've been conditioned to rely on linear thinking, basic metrics, and #technology, we've lost sight of #creativity, reframing, and exploring uncertainty. Given the significant challenges and 'wicked' problems society and organisations face, we need to think differently, ask the right questions, and generate the transformative, unexpected answers, especially when faced with challenges lacking clear solutions. As many of the most valuable and largest companies and organisations have shown us, you cannot win big through the lenses of finance, traditional strategy consulting, product engineering or technology architecture. Every proposition, innovation and great idea requires framing and positioning to extract its true value. This is further mired by the fact that we increasingly live in a data and algorithm driven world - where we miss the art of 'so what' and the 'magic' of marrying the algorithm, with interpretation and creative positioning. #creativeconsulting #psychology

Interesting topic - check Engaging speakers - check Informative findings - check

Bets; new evidence; updated bets; rinse & repeat. I hope I'm not just talking out of my 'posterior' here and I don't get into any trouble. :) QUESTION: Do people that use frequentist stats (myself included), seriously have no way of generating or updating knowledge / beliefs? Are frequentists always doomed to a tabula rasa slate when starting an experiment? I'm somewhat skeptical, at least in some cases. I mean, is it even neuro-physiological possible to have no prior knowledge whatsoever about all experiments? From what I loosely remember about Jeffrey Hawkins' writing (palm pilot creator) in "On Intelligence", is that given our neocortex, our brains are making predictions all the time - they're wired that way. REALITY CHECK: even when we invoke Twyman's law or make any skeptical judgements on our frequentist test result, aren't we falling back onto a subjective layer (gathered from other historical data or socially accepted norms and beliefs) - be it pre or post result? Ha! To be subjective is human. Here is what I really think: ✅ Bayesians have prior and posterior probabilities that keep updating. ✅ Frequentists have meta-analysis that also makes "updating" possible. No matter the stats we choose, I really hope we can all agree that "updating our knowledge" is a good thing. Let me know what you think. :) #experimentation #statistics #commonsense #prior #posterior #subjectivity

Are you in search of forward-thinking ideas? You might be overlooking the potential of your talent-driven resources to achieve significant success! Applying cutting-edge behavioural science to assess and suggest improvements to your key visuals could be your breakthrough move! If you'd like a free trial to evaluate one of your key visuals, go here: www.assets-iq.com #brandinsights #progressiveinsights #bodylanguageexpert

Exciting news! 📘 Collaborating with Jim Austin on a new Strategic Intelligence book. Drawing from 100+ years of literature and 30 years of our own research and practice, we delve into cognitive ability as the process of human reasoning, distinguishing it from the realm of artificial intelligence. 🤖 Our goal is to create a valuable resource for researchers and practitioners navigating this complex domain. It's about understanding the intricacies rather than just relying on automated solutions. Stay tuned for more updates! 📚 #StrategicIntelligence #Research #Practitioners

Can people completely change their behavior in less than a minute? Surprisingly, 11% of an audience did just that! Watch the insightful video from 14 mins 44 seconds, where two 'similar' questions yield very different responses from the same audience in just one minute, even with full awareness of the situation. This eye-opening moment was part of a live-presentation on "The Art of BS*: How Reframing Can Dramatically Change Outcomes and Performance," shared during the City of London Corporation 695th Lord Mayor Michael Mainelli's Knowledge Miles Lecture series. In a world with daunting challenges and 'wicked' problems, innovative thinking, asking the right questions, and generating transformative solutions are imperative. The most successful companies and organisations, across public sector, civil society and private sector, have demonstrated that winning big goes beyond finance, strategy consulting, or technology alone. Framing, positioning, and the art of 'so what' are essential for unlocking the true value of every proposition and innovation. Embracing creativity, psychology, and behavioural science is key to navigating uncertainty and driving impactful outcomes. Check out the video to explore the magic of combining #data, #algorithms, #insight with interpretation and creative positioning. *Behaviour Science #creativity #psychology #behaviourscience #uncertainty #creativeconsulting

I met Angela Bliss a few months ago while setting up as a solopreneur. She was at a similar stage in her career, and we immediately bonded over our similar past experiences and aligned visions for our futures. Angela is a behavioural scientist who has long worked with design and designers to define better services. I have asked her to write an accessible piece for design practitioners who want to start thinking about how to use principles of behavioural science in their practice. Enjoy it. #behavioralscience #servicedesign

The more we understand human behaviour, the more outdated traditional research tools look. Interviews and surveys asking people how they intend to behave or why they made a choice don't reflect how humans actually make decisions. Learn how behavioural science can help service designers. I wrote this article for the fabulous Marzia Aricò. #behavioralscience #behaviouralscience #servicedesign #uxresearch #uxdesign #decisionscience

I am really happy with this review of my “Digital Future in the Rearview Mirror,” as it highlights several essential theses from the book: Malcolm Heade 5.0 out of 5 stars. Extremely intense. Many good ideas packed in. Reviewed in the United States on May 8, 2024 Mir builds on the work of Marshall McLuhan and others who have thought about the meta-implications of changes in media. And he does it really well. His concern is that we are reverting to a pre-literary age -- essentially the tribal-oral reality -- where everything comes down to how well you vibe with the people around you. The introverted nature of reading -- the way it separates knowledge from the immediate environment -- kind of gets lost. Or at least people lose the ability to get distance on their immediate reality. We all become Kardashians. Mir explains it better than I am doing. One great point he makes is that we have moved from 300 million having the ability to publish (and realistically probably far fewer) to 4 billion having the ability. That has tremendous political implications. It also seriously drags down the average intelligence level of average discourse. You couldn't say before that "everyone has a right to be heard" because you had to be able to WRITE to get a hearing. Now anybody can make a selfie video and claim a right to be heard. We are probably only just starting to experience the political implications of all this. https://lnkd.in/gH36uiC4