O.H. Partners’ Post

Last night I took my Dad to see James Taylor at Pine Knob - Clarkston Michigan. I can absolutely cross that off my bucket list 💛 . It's very nostalgic to me because that's what I grew up listening and love. Fire and Rain is one of my all time favorite songs. As I sat there between sets, I looked around because my strategist light bulb turned on. Who was there? It was an eclectic mix of humans of all ages and generations. How could I reach more of them for more awareness!? Then I got to prioritizing options I had in my pocket: * Programmatic and Social: Interest Targeting/Demo targeting classic rock, folk, and similar music genres AD35+, ticketmaster, live nation, Stubhub frequenters/purchasers. * 1st Party - Mobile Device ID: polygonning all local venues (small/large) and retargeting devices who have been to not only Jame Taylor in the past, but similar concerts (Doobie Brothers, Lynyrd Skynyrd, The Eagles, Journey, etc). Taking those past devices and even retargeting their HH- IP's to hit everyone in the home and serve cross device in app and site served via Display, Pre-Roll, OTT/CTV, Streaming Audio. There is something special about getting the word out, but something even more awesome when it hits home. Love the work you do. Work with the clients you're passionate about. #locationtargeting #eventtargeting #digitaladvertising #foottrafficattribution #jamestaylor

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Thinking about diving into TikTok for your marketing game but not sure where to start? 🤔 TikTok just dropped the news – the annual Super Bowl Tailgate in-app event is back, and it's gonna be EPIC! 🎉🏈 This year, get ready for superstar Gwen Stefani to steal the TikTok spotlight! 🎤✨ As TikTok's user interest in American football rises, and with its connection to music discovery, this event is a goldmine for brands! 🤩 Jump on board by following the trending hashtags during the event and seize the opportunity to make some noise. 📣 #TikTokMarketing #SuperBowlTailgate #GwenStefaniOnTikTok #TikTokEvent #DigitalMarketing #SocialMediaStrategies #SuperBowlLVIII #MarketingOpportunity

I run this PSA every year. What is a Super Bowl commercial? Is it an ad that appears on some media platform while the Super Bowl is on? No. *It's a commercial that runs in the national inventory of the network airing the game while the game is on* Learn it. Know it. Live it. The ad you're running in Atlanta during the halftime show? It's not a Super Bowl commercial. The spot you decided to put up on YouTube during the Big Game? It's not a Super Bowl commercial. People are interested in Super Bowl ads in part because of the massive expenditures put behind them -- in excess of $6M this year for a 30-second ad (and more when you add celebs, special effects, music licensing, retail programs and social outreach). But so-called 'ambush ads' -- commercials meant to seem like they are part of the proceedings even though they are not -- cost significantly less. They are not Super Bowl commercials. Thank you. #advertising #advertisingstrategies #sportsbusiness #sportsbusiness #media #mediastrategy

The 2024 It’s Your Time Conference was an absolute game-changer. We're talking titan-level insights here, folks! Keith Dorsey, the visionary behind Youngguns Entertainment and Collab Studios ATL, dropped some serious marketing wisdom. Dive into this clip where he breaks down how social media is reshaping music promotion and fueling viral hits on platforms like TikTok and Reels. #ItsYourTime2024 #MusicIndustryInsights

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Peter, Melissa, Jan: there's an untapped source of revenue in creating great stories with past events. SailGP is perfect, and I'm sure a "sail to Survive" is surely coming up. Take a look at Linius Whizzard to squeeze archive content and create great stories. The header of the panel announcement addresses this well: "As media rights revenue increases become rarer, sports rights-holders are jostling for position an increasingly competitive attention economy. Creating bespoke content for third-party platforms is a must, but building first-party D2C platforms is back in vogue as a way to engage fans, monetise dark markets and sweat archive assets".